ConvertKit vs ActiveCampaign: Which is Better?

Email marketing
Email marketing

When it comes to email marketing, two platforms that often come up in discussions are ConvertKit and ActiveCampaign. Both offer a range of features to help you grow your email list and engage with your audience. However, they have some key differences that may make one a better fit for your specific needs.

ConvertKit is designed specifically for bloggers and creators, while ActiveCampaign is a more all-around marketing platform. If you’re primarily focused on building a blog or personal brand, ConvertKit may be a better fit for you.

However, if you’re looking for a more comprehensive marketing solution that includes features like CRM, sales automation, and SMS marketing, ActiveCampaign may be the way to go.

ConvertKit: Pros and Cons

ConvetKit Interface
ConvetKit Interface

When it comes to email marketing software, ConvertKit is a popular choice for bloggers and content creators. Here are some of the pros and cons of using ConvertKit:


  • Ease of use: ConvertKit has a simple and intuitive interface, making it easy for users to create and manage email campaigns.
  • Automation: ConvertKit offers powerful automation features, allowing users to create complex email sequences based on subscriber behavior.
  • Segmentation: ConvertKit allows users to segment their subscribers based on interests, behavior, and other criteria, making it easier to send targeted emails.
  • Landing pages: ConvertKit offers a built-in landing page builder, making it easy to create landing pages for lead magnets and other offers.


  • Limited design options: ConvertKit’s email editor is basic and lacks the design options of other email marketing software.
  • Limited integrations: While ConvertKit does integrate with popular tools like Shopify and WordPress, it doesn’t offer as many integrations as some other email marketing software.
  • Pricing: ConvertKit’s pricing can be a bit steep for smaller businesses or those just starting out with email marketing.

Overall, ConvertKit is a great choice for bloggers and content creators who want a simple, powerful email marketing tool. However, if design options or integrations are a priority, other email marketing software may be a better fit.

ActiveCampaign: Pros and Cons

ActiveCampaign Interface
ActiveCampaign Interface

ActiveCampaign is a marketing automation platform that offers a wide range of features to help businesses of all sizes grow their audience and increase their revenue. Here are some of the pros and cons of using ActiveCampaign:


  1. Powerful automation workflows: ActiveCampaign’s automation workflows are highly customizable and allow you to create complex automated campaigns that can help you reach your target audience more effectively.
  2. Easy-to-use drag-and-drop editor: ActiveCampaign’s drag-and-drop editor is intuitive and easy to use, making it simple to create professional-looking emails and landing pages without any coding knowledge.
  3. Affordable pricing: ActiveCampaign offers a range of pricing plans to suit businesses of all sizes, and its plans are generally more affordable than some of its competitors.
  4. Great customer support: ActiveCampaign’s customer support team is highly responsive and knowledgeable, and can help you with any issues or questions you may have.


  1. Steep learning curve: While ActiveCampaign’s automation workflows are powerful, they can be complex and take some time to learn how to use effectively.
  2. Limited reporting options: ActiveCampaign’s reporting options are somewhat limited, and it can be difficult to get a clear picture of your campaign’s performance without resorting to third-party analytics tools.
  3. Limited integrations with third-party tools: While ActiveCampaign does offer integrations with a range of third-party tools, its selection is somewhat limited compared to some of its competitors.

ConvertKit vs ActiveCampaign: Features Comparison

Email Marketing

Both ConvertKit and ActiveCampaign offer robust email marketing features, allowing users to create and send engaging email campaigns to their subscribers. ConvertKit prides itself on its simplicity and ease of use, with a focus on helping creators build their email lists and connect with their audience. ActiveCampaign, on the other hand, offers more advanced targeting and segmentation options, allowing users to create highly personalized email campaigns based on subscriber behavior and interests.


Both platforms offer powerful automation capabilities, allowing users to create complex workflows and automations that can save time and increase engagement with subscribers. ConvertKit’s automation features are more streamlined and focused on helping creators automate their email marketing tasks, while ActiveCampaign offers a wider range of automation options, including SMS and site messaging.

Design Capabilities

When it comes to design capabilities, ActiveCampaign offers a more robust set of options, including a drag-and-drop email designer and a library of customizable templates. ConvertKit, on the other hand, has a more minimalist approach to design, with a focus on creating simple, text-based emails that prioritize content over design.


Both platforms offer detailed analytics and reporting features, allowing users to track the performance of their email campaigns and make data-driven decisions. ConvertKit’s analytics are more focused on subscriber engagement and list growth, while ActiveCampaign offers more in-depth reporting on subscriber behavior and campaign performance.

Ease of Use

When it comes to ease of use, both ConvertKit and ActiveCampaign offer intuitive and user-friendly interfaces. However, there are some differences to consider.

ConvertKit takes a more minimalist approach, with a simple and clean interface that is easy to navigate. Its dashboard provides a clear overview of your subscribers, forms, and sequences, and it’s easy to create and edit emails and automation workflows.

On the other hand, ActiveCampaign offers a more feature-rich interface, with a wider range of tools and options. While this can be overwhelming at first, it allows for greater customization and flexibility in creating complex automation workflows and targeted campaigns.

In terms of email editors, both platforms offer drag-and-drop editors that make it easy to create professional-looking emails without any coding skills. However, ActiveCampaign’s editor is more robust, with more design options and the ability to create dynamic content based on subscriber data.

Pricing Comparison

When comparing ConvertKit and ActiveCampaign, pricing is an important factor to consider. Both platforms offer multiple plans with varying features and pricing tiers.

ConvertKit offers a free plan for up to 1,000 subscribers, which includes unlimited landing pages, forms, and email sends. Paid plans start at $29 per month for up to 1,000 subscribers, and increase in price as the number of subscribers grows. The highest tier plan, for up to 400,000 subscribers, costs $3,999 per month.

ActiveCampaign has a similar pricing structure, with a free plan for up to 500 contacts. Paid plans start at $9 per month for up to 500 contacts, and increase in price as the number of contacts grows. The highest tier plan, for up to 100,000 contacts, costs $599 per month.

Both platforms offer discounts for annual billing, with ConvertKit offering a 16% discount and ActiveCampaign offering a 20% discount. Additionally, both platforms offer a 14-day free trial for their paid plans.

When it comes to pricing, ConvertKit may be a more affordable option for smaller businesses with fewer subscribers. However, as the number of subscribers grows, ActiveCampaign may become a more cost-effective option. Ultimately, the decision will depend on the specific needs and budget of each business.

Customer Support

When it comes to choosing an email marketing service, customer support is a crucial factor to consider. After all, you want to ensure that if any issues arise, you can quickly and easily get the help you need.

Both ConvertKit and ActiveCampaign offer various support options, including email, live chat, and phone support. However, ActiveCampaign takes it a step further by also offering a knowledge base, community forum, and video tutorials.

In our experience, we have found ActiveCampaign’s customer support to be more responsive and helpful. Their knowledge base is extensive and covers a wide range of topics, making it easy to find answers to common questions. Additionally, their community forum is active, and you can often find solutions to issues by searching through previous posts.

That being said, ConvertKit’s customer support is still reliable and responsive. They offer email and live chat support, and their team is knowledgeable and friendly. However, their knowledge base is not as extensive as ActiveCampaign’s, and they do not offer a community forum.

Integration Capabilities

When comparing ConvertKit and ActiveCampaign, it’s important to take a look at their integration capabilities. Both platforms offer a wide range of integrations with other tools and services, which can help you streamline your workflow and improve your overall productivity.

ConvertKit integrates with a variety of third-party tools, including popular services like Zapier, Shopify, and WooCommerce. This makes it easy to connect your email marketing efforts with your other business operations, such as your online store or CRM.

ActiveCampaign also offers a robust set of integrations, including connections with popular tools like Salesforce, Shopify, and WordPress. In addition, ActiveCampaign also offers a powerful API that allows you to build custom integrations with your own tools and services.

User Reviews

We scoured the internet to find user reviews for both ConvertKit and ActiveCampaign. Here’s what we found:


Users generally praise ConvertKit for its ease of use and simplicity. They appreciate the ability to create custom forms and landing pages, as well as the straightforward automation features. Some users also note that ConvertKit is a good option for bloggers and content creators.

However, some users have reported issues with the platform’s limited design options and lack of advanced features. Some also note that the pricing can be steep for smaller businesses.


ActiveCampaign users often praise the platform’s advanced features, including its ability to track customer journeys and build effective sales funnels. Users also appreciate the platform’s robust automation capabilities and integrations with other tools.

However, some users have reported a steep learning curve when first using the platform. Some have also noted that the pricing can be a bit high, particularly for smaller businesses.


After comparing ConvertKit and ActiveCampaign, we have found that both email marketing platforms have their own strengths and weaknesses.

ConvertKit is a great option for bloggers and content creators who want a simple, easy-to-use platform for managing their email marketing campaigns. ActiveCampaign, on the other hand, is a more robust platform that offers a wider range of features for full-spectrum marketers.

If you’re a blogger or content creator looking for a simple and easy-to-use platform, ConvertKit may be the better option. If you’re a full-spectrum marketer looking for a more powerful and feature-rich platform, ActiveCampaign may be the better choice.

Frequently Asked Questions

What are the key differences between ConvertKit and ActiveCampaign?

Both ConvertKit and ActiveCampaign are email marketing platforms that offer similar features such as email automation, segmentation, and analytics. However, there are some key differences between the two. ConvertKit is primarily designed for bloggers and content creators, while ActiveCampaign is built for full-spectrum marketers. ActiveCampaign offers a built-in CRM tool, while ConvertKit does not. ActiveCampaign also has more price break points compared to ConvertKit.

How does ConvertKit compare to ActiveCampaign in terms of pricing?

Both ConvertKit and ActiveCampaign offer a range of pricing plans to fit different needs and budgets. ConvertKit’s pricing starts at $29 per month for up to 1,000 subscribers, while ActiveCampaign’s pricing starts at $15 per month for up to 500 subscribers. ActiveCampaign also offers more price break points compared to ConvertKit.

What are the unique features of ConvertKit that set it apart from ActiveCampaign?

ConvertKit is designed specifically for bloggers and content creators, so it offers features that cater to their needs. Some of the unique features of ConvertKit include a visual automation builder, customizable opt-in forms, and a subscriber-centric approach to email marketing.

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