Wix vs WordPress: Which is Better?

Website Builders
Website Builders

When it comes to building a website, two of the most popular options are Wix and WordPress. Both platforms have their own unique strengths and weaknesses, and choosing between them can be a difficult decision.

Wix is a website builder platform that uses drag-and-drop tools and pre-designed templates, making it a great option for beginners or those without a lot of technical expertise. On the other hand, WordPress is a more flexible platform that allows for greater customization and control over your website.

Whether you’re building a personal blog, an e-commerce site, or a business website, choosing the right platform is crucial to your success.

Wix: Pros and Cons

Wix Interface
Wix Interface

When it comes to creating a website, Wix is a popular choice for its ease of use and intuitive drag-and-drop interface. However, like any platform, it has its pros and cons that should be considered before making a decision.


  • Easy to use: Wix’s drag-and-drop interface makes it easy for anyone to create a website without any coding knowledge.
  • All-in-one solution: Wix provides hosting, templates, and a variety of features such as e-commerce, blogging, and social media integration all in one place.
  • Affordable pricing: Wix offers a free plan, as well as several paid plans with varying levels of features and customization options.
  • Good for small businesses: Wix’s user-friendly interface and all-in-one solution make it a good choice for small businesses and individuals who want a simple website.


  • Limited customization: While Wix offers a variety of templates and design options, the level of customization is limited compared to other platforms like WordPress.
  • Less control over SEO: Wix’s SEO capabilities are limited compared to WordPress, which can make it harder to optimize your website for search engines.
  • Less scalable: Wix’s all-in-one solution can be limiting for larger businesses or those with more complex needs, as it may not be as scalable as other platforms like WordPress.

Overall, Wix is a great option for those who want a simple, easy-to-use website with basic features. However, for those who require more customization and control over their website, or who have more complex needs, WordPress may be a better choice.

WordPress: Pros and Cons

Wordpress.org Interface
WordPress.org Interface

WordPress is a powerful content management system that has been around since 2003. It is currently the most popular CMS in the world, powering over 40% of all websites. Here are some of the pros and cons of using WordPress:


  • Flexibility: WordPress is incredibly flexible and can be used to build a wide range of websites, from blogs to e-commerce sites to portfolios.
  • Customization: With thousands of themes and plugins available, WordPress allows for almost unlimited customization options.
  • SEO-Friendly: WordPress is designed with SEO in mind, making it easy to optimize your content for search engines.
  • Community Support: WordPress has a large and active community of developers and users who provide support and resources for the platform.


  • Learning Curve: While WordPress is relatively easy to use, there is still a learning curve involved, especially if you want to customize your site.
  • Security: Because WordPress is so popular, it is a common target for hackers. However, following best practices for security can mitigate this risk.
  • Maintenance: WordPress requires regular updates and maintenance to keep your site running smoothly. This can be time-consuming if you are not familiar with the platform.

Overall, WordPress is a powerful and flexible CMS that can be a great choice for many websites. However, it does require some time and effort to learn and maintain, and security should always be a top priority.

Wix vs WordPress: Features Comparison

When it comes to choosing between Wix and WordPress, it’s important to consider the features each platform offers. Here’s a comparison of some of the key features of each platform.


WordPress is widely regarded as the best platform for blogging. It offers a range of features specifically designed for bloggers, including built-in commenting, categories and tags, and the ability to schedule posts in advance. While Wix does offer a blogging platform, it’s not as sophisticated as WordPress. Wix’s blogging tools are basic and lack some important features, such as the ability to schedule posts.


If you’re planning to sell products online, both Wix and WordPress offer ecommerce functionality. However, WordPress is the clear winner in this category. WordPress offers a range of ecommerce plugins, including the popular WooCommerce plugin, which provides a comprehensive ecommerce solution. Wix’s ecommerce functionality is limited in comparison, and it lacks some important features, such as the ability to customize shipping options.

Design Capabilities

Both Wix and WordPress offer a range of design options, including pre-designed templates and drag-and-drop editors. However, Wix is generally considered to be more user-friendly in this regard. Wix’s drag-and-drop editor is intuitive and easy to use, making it a great option for beginners. WordPress, on the other hand, offers more design flexibility, but it can be more difficult to use. WordPress requires some knowledge of coding and web development to fully customize your site.


Both Wix and WordPress offer analytics tools to help you track your website’s performance. However, WordPress offers more advanced analytics options, including the ability to integrate with third-party analytics tools like Google Analytics. Wix’s analytics tools are more basic in comparison, making it harder to get a complete picture of your website’s performance.

Ease of Use

When it comes to ease of use, both Wix and WordPress have their pros and cons. Wix is known for its user-friendly drag-and-drop interface, making it easy for beginners to create a website without any coding knowledge. On the other hand, WordPress has a steeper learning curve, but it offers more advanced customization options for those who are willing to invest the time to learn.

Wix’s editor is straightforward, and users can easily add and customize elements on their website with just a few clicks. However, this simplicity comes at the cost of flexibility. Wix’s templates are pre-designed, and users cannot make significant changes to the layout or structure of their website.

WordPress, on the other hand, offers a more complex editor, but it also provides users with more control over their website’s design and functionality. WordPress users can customize their website using themes and plugins, which can be easily installed and activated with just a few clicks.

It’s essential to note that while WordPress may have a steeper learning curve, there are plenty of resources available to help users get started. WordPress has a vast community of users, and there are many tutorials, forums, and online courses available to help users learn how to use the platform effectively.

Pricing Comparison

When it comes to pricing, both Wix and WordPress offer different options for users.

Wix offers a range of pricing plans, including a free plan with limited features, as well as premium plans starting at $14 per month. The more expensive plans offer more features, such as unlimited bandwidth and storage, and the ability to connect your own domain name. Wix also offers a business plan for $35 per month, which includes additional features such as a professional logo and priority support.

On the other hand, WordPress.org is free to use, but users will need to purchase their own hosting and domain name. This can cost anywhere from a few dollars to several hundred dollars per year, depending on the hosting provider and domain name chosen. Additionally, users may need to purchase premium themes and plugins to access certain features, which can add to the cost.

Customer Support

When it comes to building a website, customer support is an essential factor to consider. Both Wix and WordPress offer customer support, but the quality and availability of their support differ.

Wix provides customer support through phone, email, and live chat. They also have a help center with articles, tutorials, and videos. Wix’s customer support is available 24/7, which means you can get help at any time of the day.

WordPress, on the other hand, does not offer direct customer support. However, they have an extensive community of users who are willing to help each other. You can also find answers to your questions on their support forums, documentation, and blogs.

In terms of customer support, Wix has an edge over WordPress because they offer direct support. However, WordPress’s community support is also helpful and can provide solutions to your problems.

It’s worth noting that Wix’s customer support is only available to paid users, while WordPress’s community support is available to everyone. If you’re on a tight budget, WordPress’s community support can be a valuable resource.

Integration Capabilities

When it comes to integration capabilities, both Wix and WordPress offer a range of options. However, there are some differences to keep in mind.


Wix has a built-in App Market that offers a variety of third-party apps and services, including social media integrations, marketing tools, and e-commerce solutions. Additionally, Wix supports integrations with popular payment gateways like PayPal and Stripe, making it easy to accept payments online.

However, it’s worth noting that Wix’s integration options are limited compared to WordPress. While there are many apps available in the App Market, it’s not as extensive as the WordPress plugin library. Additionally, some users have reported issues with integrating certain third-party services with Wix.


WordPress has an extensive plugin library, which means there are many options for integrating third-party services and tools. This includes social media integrations, e-commerce solutions, and marketing tools. Additionally, WordPress supports a wide range of payment gateways, including PayPal, Stripe, and many others.

One of the benefits of WordPress’s plugin library is that it’s so extensive. This means that there’s likely a plugin available for almost any integration you need. However, it’s important to note that not all plugins are created equal. Some may be poorly coded or cause conflicts with other plugins, so it’s important to do your research and choose plugins carefully.

User Reviews

We searched for user reviews of Wix and WordPress to get an idea of what people think about both platforms. Here are some of the common themes we found:


  • Users appreciate the ease of use of Wix, especially for beginners who don’t have much technical experience.
  • Many users find the drag-and-drop editor to be intuitive and user-friendly.
  • Some users complain about the limited design options on Wix, especially compared to WordPress.
  • A few users have experienced issues with slow loading times and poor SEO performance on Wix.


  • Users appreciate the flexibility and customization options of WordPress, especially for more experienced users.
  • Many users find the vast selection of plugins and themes to be a major advantage of WordPress.
  • Some users complain about the steep learning curve of WordPress, especially for beginners.
  • A few users have experienced issues with security vulnerabilities and maintenance requirements on WordPress.

Overall, it seems that both Wix and WordPress have their pros and cons, and the choice between them ultimately depends on individual needs and preferences.


After comparing Wix and WordPress, we have found that both platforms have their own strengths and weaknesses.

Wix is a great option for those who are looking for a simple and easy-to-use website builder. On the other hand, WordPress is a more powerful and flexible platform that allows for greater customization and control.

If you are looking for a simple and easy-to-use website builder, Wix may be the better option for you. However, if you are looking for greater customization and control over your website, WordPress may be the better choice.

Frequently Asked Questions

Which website builder is best for small businesses?

Both Wix and WordPress can be great options for small businesses, depending on their specific needs and preferences. Wix is generally easier to use and offers an all-in-one solution, while WordPress is more powerful and flexible but requires more technical knowledge. Ultimately, it’s important to evaluate the features and pricing of each platform to determine which one is the best fit for your small business.

Is Wix or WordPress better for creating a portfolio website?

Both Wix and WordPress can be used to create a portfolio website, but they offer different advantages. Wix is generally easier to use and offers more pre-designed templates, while WordPress is more flexible and customizable. If you’re looking for a simple and easy-to-use option, Wix may be the better choice, but if you need more advanced customization options, WordPress may be the better choice.

What is the market share of Wix compared to WordPress?

As of 2021, WordPress has a market share of around 41%, while Wix has a market share of around 2%. While WordPress is more popular overall, Wix has been growing rapidly in recent years and is a popular choice for small businesses and individuals who need an easy-to-use website builder.

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