MailerLite vs Mailchimp: Which is Better?

Email marketing
Email marketing

When it comes to email marketing, Mailchimp and MailerLite are two of the most popular platforms available. Both services offer a range of features designed to make it easy for businesses of all sizes to create, send, and track email campaigns. However, choosing between the two can be a challenge, especially if you’re new to email marketing.

So, whether you’re a small business owner looking for an affordable way to reach your customers, or a marketing professional looking for a powerful tool to manage your email campaigns, read on to find out more about Mailchimp and MailerLite.

MailerLite: Pros and Cons

MailerLite Interface
MailerLite Interface

When it comes to choosing an email marketing platform, MailerLite has its advantages and disadvantages. Here are some pros and cons to consider:


  • User-friendly interface: MailerLite’s interface is well-designed and easy to navigate, making it an excellent choice for beginners. The drag-and-drop editor is also straightforward to use.
  • Affordable pricing: MailerLite offers competitive pricing plans, with a free plan for up to 1,000 subscribers and a premium plan starting at $10 per month for up to 1,000 subscribers.
  • Automation features: MailerLite’s automation editor is easy to use and offers basic automation features, such as welcome emails, abandoned cart emails, and birthday emails.
  • Integrations: MailerLite integrates with various third-party apps, including Shopify, WooCommerce, and Zapier.


  • Limited templates: MailerLite has a limited selection of email templates compared to other platforms. However, it does offer a drag-and-drop editor for creating custom templates.
  • Limited support: MailerLite’s support options are limited to email support and a knowledge base. It doesn’t offer phone or chat support, which may be a drawback for some users.
  • Limited A/B testing: MailerLite’s A/B testing options are limited to subject lines and sender names. It doesn’t offer A/B testing for email content or design.

Overall, MailerLite is a solid choice for small businesses or beginners who want an affordable and user-friendly email marketing platform. However, if you’re looking for more advanced features and support options, you may want to consider other platforms like Mailchimp.

MailChimp: Pros and Cons

Mailchimp Interface
Mailchimp Interface

When it comes to email marketing software, MailChimp is one of the most popular options on the market. Here are some of the pros and cons of using MailChimp:


  • User-friendly interface: MailChimp’s interface is easy to navigate and use, making it a great option for beginners.
  • Wide range of integrations: MailChimp integrates with a variety of other tools and platforms, making it easy to connect with your existing systems.
  • Advanced features: MailChimp offers a range of advanced features, such as automation and segmentation, that can help you create more targeted and effective email campaigns.
  • Robust analytics: MailChimp provides detailed analytics and reporting, which can help you track the success of your email campaigns and make data-driven decisions.


  • Limited design flexibility: While MailChimp offers a range of email templates, customization options are somewhat limited, which can be frustrating for more advanced users.
  • Pricing can be high: MailChimp’s pricing can be higher than some of its competitors, especially for larger lists or more advanced features.
  • Customer support can be slow: Some users have reported slow response times from MailChimp’s customer support team, which can be frustrating when you need help quickly.

MailerLite vs Mailchimp: Features Comparison

When it comes to email marketing software, MailerLite and Mailchimp are two popular options. Each has its own strengths and weaknesses, and deciding which one is right for your business can be a challenge. In this section, we’ll compare the features of MailerLite and Mailchimp in four key areas: Email Marketing, Automation, Analytics, and Design and Templates.

Email Marketing

Both MailerLite and Mailchimp offer a range of features for creating and sending email campaigns. With MailerLite, you can create campaigns using drag-and-drop tools, and choose from a variety of templates. You can also use segmentation and personalization to target your campaigns to specific groups of subscribers.

Mailchimp also offers drag-and-drop tools for creating campaigns, as well as a range of templates. One advantage of Mailchimp is that it offers more advanced A/B testing features than MailerLite.


Automation is an important feature for any email marketing software, and both MailerLite and Mailchimp offer a range of automation options. With MailerLite, you can create automation workflows using a drag-and-drop builder, and trigger actions based on subscriber behavior.

Mailchimp also offers automation workflows, but its builder is less flexible than MailerLite’s. However, Mailchimp does offer more integrations with other software tools, which can be useful for setting up complex workflows.


Analytics are essential for measuring the success of your email campaigns, and both MailerLite and Mailchimp offer a range of analytics features. MailerLite provides detailed reports on open rates, click-through rates, and subscriber activity. You can also track conversions and revenue using MailerLite’s ecommerce tracking feature.

Mailchimp also provides detailed analytics reports, including information on open rates, click-through rates, and subscriber activity. One advantage of Mailchimp is that it offers more advanced reporting features, such as the ability to track revenue generated by individual campaigns.

Design and Templates

Design and templates are important for creating attractive and effective email campaigns, and both MailerLite and Mailchimp offer a range of options. MailerLite provides a wide range of templates that can be customized using drag-and-drop tools. You can also create your own templates using HTML and CSS.

Mailchimp also offers a range of templates, and its drag-and-drop editor is easy to use. One advantage of Mailchimp is that it offers a larger selection of templates than MailerLite.

Ease of Use

When it comes to ease of use, both Mailchimp and MailerLite offer intuitive interfaces that make it easy to create and send emails. However, there are some differences between the two platforms that may make one more appealing than the other depending on your needs.

Mailchimp’s interface is known for being user-friendly and easy to navigate. The platform offers a drag-and-drop email builder that allows you to create custom templates without any coding experience. Additionally, Mailchimp offers a variety of pre-built templates that you can customize to fit your brand.

MailerLite’s interface is similarly user-friendly, but it may take a bit more time to get used to. The platform offers a drag-and-drop email builder, but it’s not as robust as Mailchimp’s. However, MailerLite’s interface is clean and uncluttered, which can make it easier to focus on the task at hand.

Both platforms offer automation features that allow you to set up triggered emails based on specific actions or behaviors. Mailchimp’s automation builder is more advanced than MailerLite’s, with pre-built workflows and more complex conditional logic. However, MailerLite’s automation editor is easier to use and may be more suitable for those who are new to email automation.

Pricing Comparison

When it comes to pricing, Mailchimp and MailerLite offer different plans depending on the size of your email list and the features you need. Here’s a breakdown of their pricing plans in 2023:


Mailchimp offers four plans: Free, Essentials, Standard, and Premium. Here’s a quick overview of their pricing:

Free$0/monthUp to 2,000 contacts, 1 audience, basic templates, and some automation
EssentialsStarting at $9.99/monthUp to 50,000 contacts, 3 audiences, A/B testing, and more automation
StandardStarting at $14.99/monthUp to 100,000 contacts, 5 audiences, advanced segmentation, and more automation
PremiumStarting at $299/monthUnlimited contacts, unlimited audiences, advanced features, and 24/7 support


MailerLite offers three plans: Free, Premium, and Enterprise. Here’s a quick overview of their pricing:

Free$0/monthUp to 1,000 subscribers, basic features, and limited support
PremiumStarting at $10/monthUp to 10,000 subscribers, advanced features, and priority support
EnterpriseCustom pricingUnlimited subscribers, dedicated account manager, and custom features

Overall, Mailchimp’s plans are more expensive than MailerLite’s, but they also offer more advanced features and 24/7 support. However, if you have a small email list, MailerLite’s free plan might be a better option for you.

Customer Support

When it comes to customer support, both Mailchimp and MailerLite offer knowledge bases and tutorials. However, Mailchimp’s customer support is less responsive compared to MailerLite’s dedication to helping users troubleshoot independently. If you prefer self-help options, MailerLite might be advantageous.

MailerLite offers 24/7 email support, and their team is known for being quick to respond, knowledgeable, and friendly. They also have a live chat option available during business hours. On the other hand, Mailchimp offers email support, but their response times can vary depending on the issue.

In terms of resources, Mailchimp offers a wider range of resources, including webinars, guides, and case studies. However, MailerLite’s resources are more focused on helping users get the most out of their platform, with a comprehensive knowledge base and detailed tutorials.

Integration Capabilities

When it comes to email marketing, integration capabilities are crucial. Both MailerLite and Mailchimp offer integration with a variety of third-party apps and services. Mailchimp, however, has a slight edge in this area, offering integrations with over 300 apps and services, including popular ones like Shopify, Salesforce, and Facebook.

MailerLite, on the other hand, offers integrations with over 100 apps and services, including popular ones like WordPress, Zapier, and PayPal. While MailerLite’s integration options may be more limited than Mailchimp’s, they still cover a wide range of popular apps and services.

Both Mailchimp and MailerLite offer API access, which allows developers to create custom integrations with other apps and services. Mailchimp’s API documentation is more extensive than MailerLite’s, but both platforms offer robust API capabilities.

In terms of e-commerce integrations, Mailchimp has a clear advantage with its integration with Shopify. This integration allows users to sync customer data, order data, and product data between the two platforms, making it easier to create targeted email campaigns based on customer behavior and purchase history.

User Reviews

We looked at user reviews for both Mailchimp and MailerLite to get a better understanding of how each platform performs in practice. Here are some of the most common comments we found:


  • Many users praise Mailchimp’s user-friendly interface, which makes it easy to create and send campaigns.
  • Some users find that Mailchimp’s automation features are limited, and that the platform can be expensive for larger lists.
  • Some users report issues with deliverability, with emails being marked as spam or not being delivered at all.


  • Many users appreciate MailerLite’s affordable pricing, which makes it a great option for small businesses and startups.
  • Some users find MailerLite’s interface to be less intuitive than Mailchimp’s, but still easy to use.
  • Many users report high deliverability rates and good customer support.

Overall, both platforms have their strengths and weaknesses, and the choice between them will depend on your specific needs and budget. If you’re looking for a user-friendly platform with powerful automation features, Mailchimp may be the better choice. If you’re looking for an affordable platform with good deliverability and customer support, MailerLite may be the way to go.


After comparing MailerLite and Mailchimp, we have found that both email marketing platforms offer a range of features and benefits. However, depending on your specific needs and preferences, one may be a better fit for your business than the other.

If you are looking for a user-friendly platform with a simple pricing structure and strong automation capabilities, MailerLite may be the way to go. Its drag-and-drop editor, landing page builder, and customizable templates make it easy to create professional-looking emails without any coding experience.

On the other hand, if you prioritize advanced analytics and integration options, Mailchimp may be the better choice. Mailchimp’s reporting tools provide in-depth insights into your campaign performance, and its integrations with other platforms like Shopify and Salesforce make it easy to connect your email marketing efforts with other areas of your business.

Frequently Asked Questions

Which is better MailerLite or Mailchimp?

Both MailerLite and Mailchimp are email marketing tools that offer similar features. However, the better option depends on the specific needs and preferences of the user. Mailchimp is a more established platform with a wider range of features, but it can be more expensive. MailerLite, on the other hand, is more affordable and user-friendly, making it a good choice for small businesses or those new to email marketing.

Are Mailchimp and MailerLite free?

Mailchimp offers a free plan for users with up to 2,000 subscribers. The free plan includes basic email marketing features but has limited functionality compared to the paid plans. MailerLite also offers a free plan for users with up to 1,000 subscribers, which includes most of the platform’s features. However, users may need to upgrade to a paid plan to access more advanced features or increase their subscriber limit.

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