When it comes to email marketing platforms, MailerLite is a popular choice for businesses of all sizes. With its affordably priced plans and unique features, such as Facebook integration for advanced targeting and the ability to create landing pages, it’s no wonder that MailerLite has become a go-to platform for many marketers.
In this review, we’ll take a closer look at MailerLite and evaluate its features, pros, and cons. Whether you’re a small business owner looking for an affordable email marketing solution or a seasoned marketer, this review will give you the information you need to make an informed decision about whether MailerLite is the right choice for you.
MailerLite: Pros and Cons
When it comes to email marketing, MailerLite is a popular choice for businesses of all sizes. Here are some of the pros and cons we’ve found with using this platform.
Pros
- Affordable pricing: MailerLite offers a range of pricing plans that are affordable for businesses of all sizes. Even their free plan includes many useful features.
- Easy to use: The platform is user-friendly and intuitive, making it easy to navigate and use even for those without much technical knowledge.
- Advanced targeting: MailerLite’s Facebook integration allows for advanced targeting, making it easier to reach the right audience with your email campaigns.
- Customizable templates: The platform offers a wide range of customizable templates to choose from, allowing you to create professional-looking emails without needing to design them from scratch.
- Automation: MailerLite offers powerful automation features, allowing you to create complex workflows and automate repetitive tasks.
Cons
- Limited integrations: While MailerLite does offer integrations with many popular tools, it does not have as many integrations as some of its competitors.
- Limited reporting: The platform’s reporting features are somewhat limited, making it difficult to get a complete picture of your email campaign’s performance.
- Limited support: MailerLite’s customer support is limited to email and chat, which may not be sufficient for businesses with more complex needs.
Overall, MailerLite is a solid choice for businesses looking for an affordable and user-friendly email marketing platform. However, its limited integrations and reporting features may make it less suitable for larger or more complex businesses.
MailerLite Features
Here at our company, we understand the importance of having a reliable and feature-rich email marketing tool. That’s why we’ve been using MailerLite for our email campaigns and have been impressed with the range of features that it offers. In this section, we’ll take a closer look at some of the key features that MailerLite provides.
Email Marketing
MailerLite’s email marketing capabilities are extensive, allowing us to create and send professional-looking emails with ease. The drag-and-drop editor is intuitive and user-friendly, and we appreciate the ability to customize our templates to match our brand’s aesthetic. We can also segment our email lists based on various criteria, such as location, behavior, and interests, to ensure that our messages reach the right people.
Email Automation
One of the standout features of MailerLite is its email automation capabilities. We can set up automated campaigns that trigger based on specific actions taken by our subscribers, such as opening an email or clicking a link. This allows us to send targeted messages that are more likely to resonate with our audience. We can also use automation to send welcome emails, abandoned cart reminders, and more.
Email Popups
MailerLite’s email popups are a great way to grow our email list. We can create custom popups that appear on our website, inviting visitors to sign up for our newsletter or other email campaigns. The popups are customizable, so we can choose the timing, placement, and design that works best for our site. We also appreciate the ability to A/B test our popups to see which ones perform best.
Landing Page Builder
Finally, MailerLite’s landing page builder is a valuable tool for creating high-converting landing pages. We can choose from a variety of templates and customize them to match our brand’s look and feel. The builder is user-friendly and allows us to add forms, images, and other elements to our pages with ease. We can also track the performance of our landing pages and make adjustments as needed.
Overall, we’ve been impressed with the range of features that MailerLite provides. From email marketing to automation to landing pages, it offers everything we need to run successful email campaigns.
MailerLite Pricing
When it comes to pricing, MailerLite offers a flexible and affordable solution for businesses of all sizes. It has a free plan that allows users to send up to 12,000 emails per month to 1,000 subscribers. This is a great option for small businesses that are just starting out and have limited resources.
For those who need more advanced features, MailerLite has several paid plans to choose from. The pricing is based on the number of subscribers, and users can choose between monthly and annual billing options. The paid plans start at $10 per month for up to 1,000 subscribers, and the price increases as the number of subscribers grows.
MailerLite’s pricing offers unlimited emails on all of its paid plans. This means that users can send as many emails as they want without any additional fees. This is a great option for businesses that send a high volume of emails and want to keep their costs under control.
Another advantage of MailerLite’s pricing is that it doesn’t charge extra for features like A/B testing, automation workflows, and landing pages. These features are included in all of its paid plans, which makes it easier for businesses to manage their email marketing campaigns without having to worry about additional costs.
MailerLite vs Other Competitors
MailerLite vs Mailchimp
Mailchimp is one of the most popular email marketing platforms out there. It offers a wide range of features and integrations, making it a great choice for businesses of all sizes. However, Mailchimp can be quite expensive, especially for businesses with a large subscriber base.
In terms of pricing, MailerLite is more affordable than Mailchimp. MailerLite offers a free plan for up to 1,000 subscribers, while Mailchimp’s free plan only allows for up to 500 subscribers. MailerLite’s paid plans are also more affordable than Mailchimp’s, especially for businesses with a large subscriber base.
When it comes to features, both MailerLite and Mailchimp offer similar services such as email automation, landing pages, and integrations with popular tools like Shopify and WordPress. However, Mailchimp offers more advanced features such as social media advertising and postcards, which MailerLite does not offer.
MailerLite vs ConvertKit
MailerLite and ConvertKit are both email marketing platforms that cater to small businesses and bloggers. While they share some similarities, there are some key differences to consider.
One of the biggest advantages of MailerLite over ConvertKit is its pricing. MailerLite offers more affordable plans, especially for businesses with smaller email lists. ConvertKit’s pricing can quickly become expensive as your list grows.
MailerLite also offers more features than ConvertKit, such as its Facebook integration for advanced targeting and the ability to create landing pages and websites.
On the other hand, ConvertKit has a more intuitive interface and more advanced automation features. It also offers more integrations with third-party apps and services.
Overall, both MailerLite and ConvertKit are great options for email marketing, and the choice between the two will depend on your specific needs and budget.
Conclusion
After thoroughly reviewing MailerLite, we have determined that it is a solid email marketing software with many useful features. Its free plan is especially impressive, offering up to 1,000 subscribers and 12,000 emails per month.
MailerLite offers excellent deliverability, which ensures that emails are more likely to land in subscribers’ inboxes rather than their spam folders. Additionally, MailerLite integrates with Facebook for advanced segmentation and targeting, which can be a powerful tool for reaching the right audience.
Overall, MailerLite is a great option for small to medium-sized businesses that are looking for an easy-to-use email marketing software with good deliverability and segmentation capabilities. However, larger businesses or those with more complex needs may need to look elsewhere for more advanced features.
Frequently Asked Questions
What are the key features of MailerLite?
MailerLite offers a range of features for email marketing, including email automation, landing pages, pop-ups, and surveys. It also has advanced targeting options, allowing you to segment your audience based on their behavior and interests. MailerLite also offers A/B testing, which allows you to test different versions of your emails to see which one performs better.
How does MailerLite compare to other email marketing platforms?
MailerLite is a popular email marketing platform that stands out for its affordable pricing plans and unique features. Compared to other email marketing platforms, MailerLite offers more affordable pricing plans, making it an attractive option for small businesses or those with a limited budget. Additionally, MailerLite offers a Forever Free account, which includes 24/7 support and a 30-day premium trial.
Is MailerLite a safe and reliable platform for email marketing?
MailerLite takes the security and privacy of its users seriously. It is GDPR compliant and follows industry-standard security practices, such as using SSL encryption for all data transmission. Additionally, MailerLite has a strict anti-spam policy and takes measures to ensure that its users are not sending spam emails.
What types of businesses would benefit from using MailerLite?
MailerLite is a great option for businesses of all sizes, but it is especially well-suited for small businesses and startups. Its affordable pricing plans make it accessible to those with a limited budget, while its advanced features make it a powerful tool for email marketing.
