Flodesk vs ConvertKit: Which is Better?

Email marketing
Email marketing

When it comes to email marketing, choosing the right platform is crucial. Two popular options on the market today are Flodesk and ConvertKit. While both platforms offer a range of features and benefits, there are some key differences between the two that may make one a better fit for your business than the other.

Flodesk is known for its sleek, modern interface that’s easy to navigate and use. ConvertKit, on the other hand, has a more traditional interface that may be more familiar to users who have used other email marketing platforms in the past.

Flodesk: Pros and Cons

Flodesk Interface
Flodesk Interface

When it comes to Flodesk, there are several pros and cons to consider. Here’s a rundown of what we’ve found:


  • User-friendly interface: Flodesk’s interface is intuitive and easy to use, making it a great choice for beginners.
  • Beautiful email templates: Flodesk offers a wide variety of templates that are modern and visually appealing.
  • Unlimited subscribers and email sends: Flodesk offers unlimited subscribers and email sends for a flat rate per month, which can be a great value for businesses with larger email lists.
  • Integration with popular e-commerce platforms: Flodesk integrates seamlessly with popular e-commerce platforms like Shopify, making it easy to sync your email marketing efforts with your online store.


  • Limited automation capabilities: Flodesk’s automation capabilities are more limited compared to some other email marketing platforms, which may be a drawback for businesses with more complex needs.
  • Limited integrations: While Flodesk does integrate with popular e-commerce platforms, it may not have as many integrations overall compared to other email marketing tools.
  • Limited customization options: While Flodesk’s templates are beautiful, they may not offer as much customization as some businesses need.

Overall, Flodesk can be a great choice for businesses looking for an easy-to-use email marketing platform with beautiful templates and a flat rate pricing model. However, businesses with more complex needs may want to consider other options with more advanced automation and customization capabilities.

ConvertKit: Pros and Cons

ConvetKit Interface
ConvetKit Interface

When it comes to email marketing platforms, ConvertKit is a popular choice for many businesses. Here are some of the pros and cons of using ConvertKit for your email marketing campaigns.


  • Segmentation: ConvertKit allows you to segment your subscribers based on their interests, behaviors, and other criteria. This means you can send targeted emails to specific groups of subscribers, which can increase engagement and conversions.
  • Automation: ConvertKit offers powerful automation features, such as autoresponders, drip campaigns, and sequences. This means you can set up automated email campaigns that send targeted messages to subscribers at the right time, without any manual intervention.
  • Integrations: ConvertKit integrates with a wide range of third-party tools and platforms, such as Shopify, WordPress, and Zapier. This means you can easily connect ConvertKit with your other marketing and sales tools, and streamline your workflow.
  • Analytics: ConvertKit provides detailed analytics and reporting features, such as open rates, click-through rates, and subscriber growth. This means you can track the performance of your email campaigns and make data-driven decisions to improve your results.


  • Limited design options: ConvertKit’s email templates are relatively basic, and there are limited options for customization. This means you may need to invest in custom design work or use a third-party tool to create more visually appealing emails.
  • No A/B testing: ConvertKit does not offer A/B testing features, which means you cannot test different variations of your emails to see which performs better. This can make it harder to optimize your campaigns for maximum results.
  • Pricing: ConvertKit’s pricing plans can be relatively expensive, especially for businesses with large subscriber lists. This means you may need to budget carefully to ensure you can afford the platform’s features and functionality.

Overall, ConvertKit is a powerful email marketing platform that offers a range of features and functionality to help you grow your business. However, it may not be the best choice for businesses that require advanced design options or A/B testing features, or for those on a tight budget.

Flodesk vs ConvertKit: Features Comparison

When it comes to choosing the right email marketing platform, features are a crucial consideration. In this section, we’ll compare the features of Flodesk and ConvertKit, focusing on four key areas: email marketing, automation, design capabilities, and analytics.

Email Marketing

Both Flodesk and ConvertKit offer a range of email marketing features, such as customizable templates, drag-and-drop editors, and email scheduling. However, ConvertKit has a few advantages in this area, such as the ability to send targeted broadcasts to specific subscribers and the option to resend emails to non-openers. Additionally, ConvertKit allows you to create custom opt-in forms and landing pages, which can help you grow your email list.


Automation is a critical component of any email marketing strategy, and both Flodesk and ConvertKit offer powerful automation features. With Flodesk, you can create automation workflows that trigger based on subscriber behavior, such as opening an email or clicking a link. ConvertKit’s automation features are even more robust, allowing you to create complex automation sequences that include conditional logic and multiple triggers.

Design Capabilities

Design is an essential aspect of email marketing, and both Flodesk and ConvertKit offer a range of design capabilities. Flodesk is known for its beautiful, customizable templates, which are designed to help you create visually stunning emails without any design experience. ConvertKit also offers customizable templates, but its focus is more on simplicity and ease of use. Additionally, ConvertKit allows you to create custom email templates using HTML and CSS, which can be useful if you have specific design requirements.


Analytics are critical for measuring the success of your email marketing campaigns, and both Flodesk and ConvertKit offer detailed analytics features. Flodesk provides insights into open rates, click-through rates, and subscriber behavior, while ConvertKit offers more advanced analytics, such as subscriber segmentation and revenue tracking. ConvertKit also integrates with third-party analytics tools like Google Analytics, which can help you get even more insights into your email marketing performance.

Ease of Use

When it comes to ease of use, both Flodesk and ConvertKit are user-friendly email marketing platforms. However, there are some differences that are worth noting.

Flodesk has a drag-and-drop email builder that makes it easy to create visually appealing emails. The platform also offers a variety of pre-designed templates that can be customized to fit your brand. In addition, Flodesk’s form builder is intuitive and easy to use, allowing you to create forms that match your brand’s aesthetic.

ConvertKit, on the other hand, has a more straightforward interface that may be easier for beginners to navigate. The platform’s email editor is simple and easy to use, but it doesn’t offer as much design flexibility as Flodesk. ConvertKit also has a landing page builder that is easy to use and allows you to create landing pages quickly.

Both Flodesk and ConvertKit offer automation features that are easy to set up and use. Flodesk’s automation builder has a visual flowchart that makes it easy to see how your automation sequences are set up. ConvertKit’s automation builder is also straightforward and easy to use, but it doesn’t offer the same level of visual clarity as Flodesk.

Pricing Comparison

When it comes to pricing, both Flodesk and ConvertKit have different plans to choose from, depending on your needs and budget.

Flodesk offers a flat rate of $38 per month, regardless of the number of subscribers you have. This means that you can have an unlimited number of subscribers and send unlimited emails for one fixed price. Flodesk also offers a 30-day free trial, so you can test out their platform before committing to a paid plan.

On the other hand, ConvertKit’s pricing is based on the number of subscribers you have. Their plans start at $29 per month for up to 1,000 subscribers and go up to $399 per month for up to 900,000 subscribers. ConvertKit also offers a 14-day free trial, but you’ll need to provide your credit card information to sign up.

It’s worth noting that both Flodesk and ConvertKit offer discounts if you choose to pay annually instead of monthly. Flodesk offers a 25% discount, while ConvertKit offers a 16% discount.

Customer Support

When it comes to customer support, both Flodesk and ConvertKit offer reliable and helpful assistance to their users. However, there are some differences in the level and type of support that each platform provides.

Flodesk offers personalized and responsive customer support, which is highly praised by its users. The platform provides support via email and chat, and users can expect to receive a response within a few hours. Flodesk also offers a comprehensive knowledge base that includes tutorials, FAQs, and helpful articles.

On the other hand, ConvertKit offers support via email and a help center, which includes tutorials, FAQs, and a community forum. While ConvertKit’s support is generally helpful, some users have reported longer response times and less personalized assistance compared to Flodesk.

Integration Capabilities

When it comes to integration capabilities, both Flodesk and ConvertKit offer a variety of options to connect with other tools and services. However, there are some differences worth noting.

ConvertKit has a more extensive list of integrations, with over 90 options available. This includes popular tools like Shopify, WordPress, and Zapier. Additionally, ConvertKit offers an API for developers to create custom integrations.

Flodesk, on the other hand, has fewer integrations available, but still covers many popular tools like Shopify, WordPress, and Squarespace. Flodesk also offers a Zapier integration, which allows users to connect with over 2,000 other apps and services.

One unique feature of Flodesk is its direct integration with Unsplash, a popular stock photo library. This allows users to easily access high-quality images for their email campaigns without leaving the Flodesk platform.

User Reviews

We scoured the internet for user reviews of Flodesk and ConvertKit to get a better understanding of how these email marketing platforms perform in real-world scenarios. Here are some of the common themes we found:


  • Many users praised Flodesk’s sleek and modern email templates, which they found easy to customize and brand to their own business.
  • Some users noted that Flodesk’s segmentation and tagging features were not as robust as they would have liked, making it difficult to target specific groups within their email list.
  • A few users experienced technical issues with Flodesk, including emails not sending or landing in spam folders, but overall, most users found the platform to be reliable.


  • Users appreciated ConvertKit’s user-friendly interface and ease of use, particularly when it came to setting up automated email sequences and workflows.
  • Many users also noted that ConvertKit’s tagging and segmentation features were top-notch, allowing them to easily target specific groups within their email list and send more personalized content.
  • Some users found ConvertKit’s email templates to be somewhat limited in terms of customization options, but overall, most users were satisfied with the platform’s design capabilities.

Overall, user reviews suggest that both Flodesk and ConvertKit have their strengths and weaknesses when it comes to email marketing. Flodesk may be a better choice for those who prioritize design and customization, while ConvertKit may be a better fit for those who need more advanced segmentation and automation features.


After comparing Flodesk and ConvertKit, we have found that both email marketing platforms have their strengths and weaknesses.

For businesses that prioritize design and aesthetics, Flodesk is a great option. Its drag-and-drop editor and pre-designed templates make it easy to create professional-looking emails without any coding skills. On the other hand, ConvertKit is a more advanced platform that offers features like automation workflows, tagging, and segmenting.

Ultimately, the choice between Flodesk and ConvertKit will depend on the specific needs and priorities of your business. We recommend evaluating your email marketing goals and considering factors like design, features, integrations, and pricing before making a decision.

Frequently Asked Questions

How does Flodesk’s deliverability compare to other email marketing platforms?

Flodesk has a strong focus on email deliverability, ensuring that emails sent through their platform reach subscribers’ inboxes. The platform uses a dedicated IP address and works with major email providers to maintain a high deliverability rate. However, it’s important to note that deliverability can also depend on factors such as email content and subscriber engagement.

Can Flodesk integrate with Zapier?

Yes, Flodesk can integrate with Zapier, allowing businesses to automate their workflows and connect Flodesk with other apps and platforms. This integration can be especially useful for businesses that use multiple tools and want to streamline their processes.

Is Flodesk considered a full-fledged email marketing platform?

Yes, Flodesk is considered a full-fledged email marketing platform, offering a wide range of features such as email templates, automation, and integrations. However, it’s important to note that Flodesk may not be the best fit for businesses with more complex email marketing needs, such as those requiring advanced segmentation or conditional logic.

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