ConvertKit vs Mailchimp: Which is Better?

Email marketing
Email marketing

When it comes to email marketing, ConvertKit and Mailchimp are two of the most popular platforms available today. Both offer a range of features and tools to help businesses connect with their audiences through email campaigns.

Whether you’re a small business owner looking to grow your email list or a seasoned marketer in need of more advanced automation tools, we’ll provide you with the information you need to make an informed decision. So, let’s dive in and see how these two platforms stack up against each other.

ConvertKit: Pros and Cons

ConvetKit Interface
ConvetKit Interface

When it comes to email marketing software, ConvertKit is a popular choice among bloggers and content creators. Here are some pros and cons to consider when evaluating whether ConvertKit is the right choice for your business.


  • Segmentation: ConvertKit makes it easy to segment your email list based on subscriber behavior, interests, and more. This allows you to send targeted emails to specific groups of subscribers, which can increase engagement and conversions.
  • Automation: ConvertKit’s automation features are powerful and easy to use. You can create automated email sequences, trigger emails based on subscriber behavior, and more.
  • Integrations: ConvertKit integrates with a wide range of third-party tools, including popular e-commerce platforms like Shopify and WooCommerce.
  • Creator-focused: ConvertKit is designed with creators in mind, and it shows in the software’s features and functionality. For example, ConvertKit makes it easy to create and sell digital products directly from your email list.


  • Limited design options: ConvertKit’s email templates are simple and minimalist, which may not be ideal for businesses that want more customization options.
  • Pricing: ConvertKit can be more expensive than other email marketing software options, especially as your list grows. However, many users find that the software’s features and ease of use justify the higher price point.
  • Learning curve: While ConvertKit is generally user-friendly, there can be a bit of a learning curve when it comes to setting up more complex automation sequences or integrations with other tools.

Overall, ConvertKit is a powerful email marketing tool that is particularly well-suited for bloggers and content creators. However, businesses that prioritize design customization or have a tight budget may want to consider other options.

Mailchimp: Pros and Cons

Mailchimp Interface
Mailchimp Interface

Mailchimp is a popular email marketing software that offers a wide range of features for businesses of all sizes. Here are some of the pros and cons of using Mailchimp:


  • Ease of Use: Mailchimp is user-friendly and easy to navigate, making it a great choice for beginners. It offers a drag-and-drop email builder and customizable templates, making it easy to create professional-looking emails.
  • Automation: Mailchimp offers a variety of automation options, including welcome emails, abandoned cart emails, and more. This can save businesses time and effort by automating repetitive tasks.
  • Analytics: Mailchimp provides detailed analytics, allowing businesses to track their email campaigns’ success. This includes open rates, click-through rates, and more, making it easy to identify areas for improvement.
  • Integrations: Mailchimp integrates with a wide range of third-party apps and services, including social media platforms, ecommerce platforms, and more. This can help businesses streamline their workflows and improve their marketing efforts.


  • Pricing: Mailchimp’s pricing can be expensive, especially for businesses with larger email lists. While it offers a free plan, this is limited to 500 subscribers.
  • Limited Customization: While Mailchimp offers customizable templates, it can be challenging to make significant changes to these templates. This can limit businesses’ ability to create unique and personalized emails.
  • Duplicate Subscribers: Mailchimp charges businesses for the same subscriber twice if they are on two different lists. This can be frustrating for businesses and can quickly add up in costs.

ConvertKit vs Mailchimp: Features Comparison

In this section, we’ll compare the key features of ConvertKit and Mailchimp to help you decide which platform is right for you.

Email Marketing

Email marketing is the heart of both ConvertKit and Mailchimp. Both platforms offer a range of email marketing features, including customizable email templates, email automation, and A/B testing. However, there are some key differences between the two platforms.

Mailchimp offers a wider range of email templates and design options, making it easier to create visually stunning emails. Mailchimp offers advanced A/B testing options, allowing you to test different subject lines, send times, and content variations to optimize your email campaigns.

ConvertKit, on the other hand, is designed specifically for content creators and bloggers. The platform offers segmentation options, making it easier to target specific groups of subscribers with personalized content. ConvertKit also offers a range of features designed to help creators sell digital products, such as email courses and ebooks, directly to their subscribers.


Mailchimp’s automation features are more robust and flexible, allowing you to create complex automation workflows with multiple triggers and actions. Mailchimp also offers a range of pre-built automation templates, making it easier to get started with automation even if you’re new to the platform.

ConvertKit’s automation features are more streamlined and focused on content creators. The platform offers a range of automation triggers specifically designed for bloggers and content creators, such as triggers based on new blog posts or new product launches. ConvertKit also offers a range of pre-built automation templates, making it easier to get started with automation even if you’re new to the platform.

Design and Templates

Mailchimp offers a wider range of email templates and design options than ConvertKit. Mailchimp’s drag-and-drop email builder makes it easy to create visually stunning emails, even if you don’t have any design experience. ConvertKit’s email editor is focused on creating simple, beautiful emails that are easy to read and engage with.


Mailchimp offers more advanced analytics features, including detailed reports on email opens, clicks, and conversions. The platform also offers a range of integrations with third-party analytics tools, such as Google Analytics and Facebook Pixel.

ConvertKit’s analytics features also offer detailed reports on subscriber engagement, including open and click rates, as well as features designed to help you identify and re-engage inactive subscribers.

Ease of Use

When it comes to email marketing, ease of use is a crucial factor in choosing the right platform. Both ConvertKit and Mailchimp are designed to be user-friendly, with intuitive interfaces and straightforward workflows.

ConvertKit’s interface is simple and clean, with a focus on automation and segmentation. The platform is built for bloggers and content creators, so it’s easy to create and send targeted emails to your subscribers. ConvertKit also offers a visual automation builder, which allows you to create complex automation workflows with a drag-and-drop interface.

Mailchimp, on the other hand, has a more extensive feature set and can be a bit overwhelming at first. However, the platform has made significant improvements to its interface in recent years, making it more user-friendly. Mailchimp offers a variety of templates, drag-and-drop editors, and automation workflows to help you create and send emails quickly and easily.

Both platforms offer excellent customer support, with email and chat support available for paid users. ConvertKit also offers a knowledge base and community forum, while Mailchimp has an extensive library of tutorials and resources to help you get started.

Pricing Comparison

When it comes to pricing, ConvertKit and Mailchimp have different approaches. While Mailchimp offers a free plan, ConvertKit does not. However, ConvertKit’s pricing is more straightforward and is based on the number of subscribers, while Mailchimp’s pricing is based on the number of contacts and the features you need.

Mailchimp’s free plan includes up to 500 contacts and 2,500 emails per month. If you need more contacts or emails, you can choose from one of their paid plans. Their paid plans start at $9.99 per month for up to 500 contacts and go up to $299 per month for up to 200,000 contacts. The higher-tier plans come with more advanced features, such as multivariate testing and comparative reporting.

ConvertKit, on the other hand, does not have a free plan. Their pricing starts at $29 per month for up to 1,000 subscribers and goes up to $3,999 per month for up to 900,000 subscribers. All of their plans come with unlimited emails, automated funnels, and integrations with popular tools like Shopify and WordPress.

Customer Support

When it comes to customer support, both ConvertKit and Mailchimp offer a range of options to help their users. Let’s take a closer look at what each platform offers.


ConvertKit provides customer support through email and live chat. They also have a comprehensive knowledge base that includes articles, videos, and tutorials. ConvertKit offers a 30-day refund policy for their paid plans, which is a testament to their confidence in their product.


Mailchimp also offers customer support through email and live chat. They have a large knowledge base with articles and tutorials, as well as a community forum where users can ask and answer questions. Mailchimp offers a 30-day refund policy for their paid plans as well.

Overall, both ConvertKit and Mailchimp offer solid customer support options. ConvertKit’s focus on email marketing may make their support more specialized in that area, while Mailchimp’s larger user base may lead to more diverse support needs.

Integration Capabilities

When it comes to integration capabilities, both ConvertKit and Mailchimp offer a wide range of options. However, there are some differences between the two platforms that are worth noting.

ConvertKit seamlessly connects with a range of third-party apps and platforms that generate leads from inside their current systems. This ensures a seamless lead creation process in association with websites, eCommerce platforms, and lead generation software. ConvertKit offers integrations with over 90 different platforms, including WordPress, Shopify, Teachable, and Zapier.

On the other hand, Mailchimp offers over 300 integrations, including popular platforms like Shopify, Salesforce, and Magento. Mailchimp’s integration capabilities are one of its strong suits, and it offers a wide range of options for businesses of all sizes.

Both platforms offer integrations with social media platforms like Facebook and Instagram, which can be useful for businesses looking to expand their reach and connect with customers on multiple channels.

User Reviews

After researching and comparing the features of ConvertKit and Mailchimp, we wanted to see what actual users had to say about their experiences with these email marketing platforms. We scoured various review sites and forums to gather a range of opinions on both tools.


  • Many users praised ConvertKit’s ease of use and intuitive interface, which made it easy to create and send emails.
  • Users also appreciated ConvertKit’s automation features, which allowed them to set up complex workflows and sequences.
  • Some users noted that ConvertKit’s customer support was excellent and responsive, which helped them resolve any issues quickly.
  • However, some users felt that ConvertKit’s pricing was too high, especially for those with larger email lists.


  • Users praised Mailchimp’s wide range of templates and design options, which allowed them to create visually appealing emails.
  • Many users also appreciated Mailchimp’s robust analytics and reporting features, which provided valuable insights into their email campaigns.
  • Some users noted that Mailchimp’s customer support was lacking, with slow response times and unhelpful answers.
  • A few users also mentioned that Mailchimp’s interface could be confusing and difficult to navigate at times.

Overall, it seems that both ConvertKit and Mailchimp are solid email marketing platforms, but the best choice depends on your specific needs and preferences. If you prioritize ease of use and automation, ConvertKit may be the better choice, while Mailchimp may be a better fit if you value design options and analytics.


In conclusion, both ConvertKit and Mailchimp are powerful email marketing platforms that offer a wide range of features to their users. While Mailchimp is a more traditional email marketing platform that caters to a broad range of industries and audiences, ConvertKit is designed specifically for creators, such as bloggers, podcasters, and YouTubers.

When it comes to pricing, both platforms offer free plans, but Mailchimp’s free plan allows you to send up to 1,000 emails per month, whereas ConvertKit’s free plan doesn’t allow you to send any emails. However, ConvertKit’s paid plans start at a lower price point than Mailchimp’s, making it a more affordable option for smaller businesses.

In terms of features, both platforms offer a range of tools to help you grow your email list and engage with your subscribers. However, ConvertKit’s subscriber-centric approach makes it easier to manage your list and segment your subscribers, while Mailchimp’s list-centric approach allows you to manage multiple lists and send targeted campaigns to specific groups of subscribers.

Frequently Asked Questions

What are the differences between ConvertKit and Mailchimp?

The main differences between ConvertKit and Mailchimp are in their target audience and features. ConvertKit is designed for creators and bloggers, while Mailchimp is more focused on small businesses. ConvertKit is known for its simplicity and ease of use, as well as its advanced automation features, while Mailchimp offers a wider range of features and integrations.

Which email marketing platform is right for my business: ConvertKit or Mailchimp?

The answer to this question depends on your specific needs and goals. If you are a creator or blogger looking for a simple and easy-to-use email marketing platform, ConvertKit may be the best choice for you. If you are a small business looking for a wider range of features and integrations, Mailchimp may be the better choice. It’s important to evaluate your specific needs and goals before choosing an email marketing platform.

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