7 Best Link Building Tools (2024 Review)

Link Building Tools
Link Building Tools

When it comes to improving your website SEO, link building is an essential strategy. By building high-quality backlinks from reputable websites, you can boost your website’s authority and improve its search engine rankings. However, link building can be a time-consuming and challenging process, especially if you don’t have the right tools.

These tools can help you identify new link building opportunities, track your backlink profile, and streamline your outreach efforts. Whether you’re a seasoned SEO professional or just getting started with link building, these tools can help you achieve your goals and improve your website’s search engine rankings.

1. Semrush

Semrush Interface
Semrush Interface

We consider Semrush to be one of the best link building tools available in the market. It provides an extensive range of features to help you identify link building opportunities and track your backlink profile.


  • Backlink Gap: Semrush’s Backlink Gap tool is one of the most powerful features of the platform. It allows you to analyze your competitors’ backlink profiles so that you can identify link building opportunities. It will show you which websites are linking to your competition but not to your website. This information can help you to create a list of potential link building targets.
  • Backlink Audit: Semrush’s Backlink Audit tool allows you to monitor the health of your backlink profile. It will help you to identify toxic backlinks that may be harming your website’s reputation. You can use this tool to disavow any harmful backlinks and keep your backlink profile clean.
  • Link Building Tool: Semrush’s Link Building Tool provides a list of link-building opportunities for your domain and provides you with a management interface to run an outreach campaign in order to potentially acquire links. This tool makes it easy to run competitive analysis on your SEO rivals and operate an outreach campaign to acquire links.


  • Price: Semrush is not the cheapest link building tool on the market. It may not be the best choice for small businesses or individuals on a tight budget.
  • Learning Curve: Semrush has a lot of features, which can be overwhelming for new users. It may take some time to learn how to use all of the tools effectively.

Overall, Semrush is an excellent link building tool that provides a wide range of features to help you identify link building opportunities and track your backlink profile.

2. SE Ranking

SE Ranking Interface
SE Ranking Interface

SE Ranking is an all-in-one SEO platform that offers a comprehensive set of link building tools. With SE Ranking, we can access its Backlink Checker, Backlink Gap Analyzer, and Backlink Monitor, which provides us with a complete link analysis and tracking.


  • All-in-one platform: SE Ranking offers a complete package of useful tools for website ranking, keyword suggestion and grouping, comprehensive site audit, competitor analysis, backlink monitoring, automated professional reporting, and much more.
  • Powerful backlink analysis feature: SE Ranking’s backlink analysis feature enables us to learn about the quality of our backlink profile or that of a competitor’s. We can insert the domain we want to research, and we will see its Domain and Page Trust – proprietary metrics of the company that predict whether the domain is eligible for a high ranking.
  • Affordable pricing plans: SE Ranking offers affordable pricing plans that cater to the needs of different businesses. We can choose from a range of plans based on the number of keywords, websites, and other features we need.


  • Limited outreach capabilities: SE Ranking’s outreach capabilities are limited compared to other link building tools. It does not have built-in outreach tools and email templates, which can make the process of building links more challenging.
  • Limited integrations: SE Ranking has limited integrations with other tools, which can be a disadvantage for businesses that use multiple tools for their SEO campaigns.

In summary, SE Ranking is a powerful all-in-one SEO platform that offers a range of link building tools. Its backlink analysis feature is particularly useful, and its affordable pricing plans make it accessible to businesses of all sizes.

3. Mangools

Mangools Interface
Mangools Interface

Mangools is an SEO tool that offers a package of productive keyword research, SERP analysis, rank tracking, and backlink analysis tools. It is a user-friendly tool that helps us to analyze backlinks and find opportunities to improve our link profile.


  • Affordable Pricing: Mangools offers affordable pricing plans that are suitable for small businesses and individuals. The basic plan starts at $29 per month, which includes access to all five tools.
  • Easy to Use: Mangools has a user-friendly interface that makes it easy to use even for beginners. The tools are well-organized, and the data is presented in a clear and concise manner.
  • Comprehensive Backlink Analysis: Mangools’ LinkMiner tool provides a comprehensive analysis of backlinks. It allows us to view lists of backlinks directed at a specific URL or an entire domain. We can also analyze the quality of backlinks and identify toxic links that can harm our website’s ranking.
  • Competitor Analysis: Mangools’ SiteProfiler tool allows us to analyze our competitors’ websites and identify their strengths and weaknesses. We can also analyze their backlink profile and find opportunities to improve our own link profile.


  • Limited Data: Mangools’ data is not as comprehensive as other SEO tools like Ahrefs or SEMrush. It may not provide all the data we need to make informed decisions about our link building strategy.
  • Limited Integrations: Mangools has limited integrations with other tools. It does not integrate with popular tools like Google Analytics or Google Search Console.

In conclusion, Mangools is a user-friendly and affordable SEO tool that can help us with link building. However, it has some limitations in terms of features, data, and integrations.

4. Hunter

Hunter Interface
Hunter Interface

Hunter is a tool that offers a suite of features that are highly useful for SEO and link building. One of its most popular features is Email Finder, which is designed to help you find anyone’s email address in seconds.


  • Extensive database: Hunter has a large database of over 200 million email addresses, making it easier to find the email address of the person you are looking for.
  • Easy to use: The tool is easy to navigate, with a user-friendly interface.
  • Free plan: Hunter offers a free plan that allows you to perform up to 50 searches per month, making it a cost-effective option for small businesses or individuals.


  • Limited free plan: The free plan has limited searches per month, which may not be sufficient for larger link building campaigns.
  • Limited accuracy: The tool may not be as effective for finding email addresses of individuals who are not active on social media or other online platforms.

Overall, Hunter is a valuable tool for link building and email outreach, with its Email Finder feature being particularly useful for finding the email addresses of potential link targets.

5. Snov.io

Snov.io Interface
Snov.io Interface

We consider Snov.io as one of the best link building tools available in the market. It is a comprehensive platform that offers a range of features to help users build quality backlinks and improve their search engine rankings.


  • Email outreach: Snov.io has a powerful email outreach feature that helps users to reach out to potential link building partners and request backlinks. The email outreach feature allows users to create and send personalized emails, track email opens, and manage responses.
  • Link prospecting: Snov.io has a comprehensive database of potential link building partners that users can search and filter by various criteria such as domain authority, page authority, and location. This feature makes it easy for users to find relevant websites for link building.
  • Broken link building: Snov.io has a broken link building feature that helps users to find broken links on other websites and suggest their own content as a replacement. This is an effective way to build quality backlinks and improve search engine rankings.
  • A/B testing: Snov.io has an A/B testing feature that allows users to test different email templates, subject lines, and sending times to optimize their email outreach campaigns.


  • Pricing: Snov.io can be expensive for small businesses and startups. The pricing plans are based on the number of credits, and users may need to purchase additional credits if they exceed their monthly limit.
  • Learning curve: Snov.io has a range of features, and it can take some time to learn how to use the platform effectively. However, the Snov.io team provides excellent customer support and resources to help users get started.

Overall, we highly recommend Snov.io for anyone looking to improve their link building strategy and boost their search engine rankings. The platform is user-friendly, comprehensive, and offers a range of features to help users build quality backlinks.

6. Mailshake

Mailshake Interface
Mailshake Interface

Mailshake is a simple link building outreach software that helps us build more links in less time with mass, personalized outreach, automatic follow-ups, and powerful analytics. It is a user-friendly tool that can be used by both beginners and experts.


  • Efficient and easy-to-use: Mailshake is a simple and efficient tool that allows us to create and send personalized emails to a large number of prospects in a short amount of time. It also offers a wide range of templates that can be customized according to our needs.
  • Automatic follow-ups: Mailshake’s automatic follow-up feature is a great time-saver. It allows us to set up follow-up emails to be sent automatically to those who do not respond to our initial outreach.
  • Powerful analytics: Mailshake provides us with detailed analytics that help us track the success of our campaigns. We can see the open and click-through rates of our emails, as well as the number of links we have built.


  • Limited functionality: Mailshake is primarily an email outreach tool and does not offer many other features. It does not have a built-in CRM or a link monitoring tool.
  • Limited integrations: Mailshake integrates with a limited number of tools, which may be a drawback for those who use other marketing tools.

In conclusion, Mailshake is a great tool for those who are looking for a simple and efficient way to build links. Its automatic follow-up feature and powerful analytics make it a valuable asset to our link building strategy.

7. Linkody

Linkody Interface
Linkody Interface

Linkody is a link building tool that specializes entirely in link building. It offers features that help users monitor backlinks, track link metrics, and provide timely alerts. We have used Linkody for several years and found it to be a reliable tool for managing our link building campaigns.


  • Easy to Use: Linkody is a user-friendly tool that is easy to navigate. The dashboard provides a clear overview of your backlinks and metrics, making it easy to track your progress.
  • Accurate Metrics: Linkody provides accurate metrics for your backlinks, including Domain Authority (DA), Page Authority (PA), and Spam Score. This information is essential for identifying high-quality links and avoiding low-quality links.
  • Timely Alerts: Linkody sends timely alerts when you gain or lose backlinks. This feature allows you to stay on top of your link building campaigns and make adjustments as needed.
  • Competitor Analysis: Linkody allows you to monitor your competitors’ backlinks, giving you insights into their link building strategies. This information can help you identify new link opportunities and stay ahead of the competition.


  • Limited Features: Linkody is a link building tool and does not offer the same range of features as other SEO tools. If you need a tool that provides a broader range of SEO functionalities, Linkody may not be the best choice.
  • Limited Integrations: Linkody has limited integrations with other tools, which may be a drawback if you use multiple tools for your SEO campaigns. However, Linkody does integrate with Google Analytics and Google Search Console, which are essential tools for tracking your website’s performance.

Overall, Linkody is a reliable and user-friendly tool for managing your link building campaigns. If you are looking for a tool that specializes in link building and provides accurate metrics and timely alerts, Linkody is a great choice.


In conclusion, choosing the right link-building tool can be a daunting task. With so many options available, it’s important to consider your specific needs and goals before making a decision.

Based on our research, we recommend Semrush as the best link management tool. It offers a comprehensive set of features for backlink analysis and link-building research, making it a valuable asset for any digital marketer.

Ultimately, the best link-building tool for you will depend on your specific needs and budget. We recommend taking advantage of free trials and demos to test out different options and find the tool that works best for your business.

Frequently Asked Questions

What are some effective strategies for building high-quality backlinks?

There are several strategies for building high-quality backlinks, including guest blogging, broken link building, and creating linkable assets such as infographics or research reports. It’s important to focus on creating valuable content that others will want to link to naturally.

How can I evaluate the quality of a potential backlink before pursuing it?

You can evaluate the quality of a potential backlink by looking at the domain authority and page authority of the linking website, as well as the relevancy of the linking page to your website’s content. It’s also important to consider the anchor text used in the link and the overall quality of the linking website.

What are some features to look for in a link building platform?

When choosing a link building platform, look for features such as prospecting tools, outreach automation, link tracking and reporting, and integration with other SEO tools. It’s also important to consider the pricing plans and customer support offered by the platform.

What are some free backlink tools that can help with my link building efforts?

There are several free backlink tools available, including Google Search Console, Ahrefs Backlink Checker, and Moz Link Explorer. These tools can help you identify your website’s existing backlinks and find new link building opportunities.

Are there any automated link building tools that are worth using?

While there are some automated link building tools available, it’s important to use them with caution. Many of these tools use spammy tactics that can harm your website’s SEO. Instead, focus on building high-quality backlinks through manual outreach and content creation.

What are some best practices for internal link building?

When building internal links, focus on linking to relevant and authoritative pages within your own website. Use descriptive anchor text and avoid overusing internal links on a single page. It’s also important to regularly audit your internal links to ensure they are working properly and adding value to your website’s user experience.

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