When it comes to email marketing, choosing the right platform can make all the difference. Two popular options are Mailjet and Sendinblue, both of which offer a wide range of features designed to help businesses create, send, and track effective email campaigns. In this article, we will compare the two platforms to help you decide which one is right for your business.
First, let’s take a look at the pricing. While both Mailjet and Sendinblue offer free plans, Mailjet’s free plan allows for up to 6,000 emails per month, while Sendinblue’s free plan only allows for up to 300 emails per day. However, Sendinblue does offer more advanced features, such as SMS marketing and Facebook ads integration, which may be worth the extra cost for some businesses.
Next, let’s compare the features offered by each platform. Both Mailjet and Sendinblue offer drag-and-drop email builders, automated campaigns, and real-time analytics. However, Sendinblue also offers A/B testing, lead scoring, and CRM integration, while Mailjet offers features such as transactional email sending and email personalization. Ultimately, the features that are most important to your business will depend on your specific needs and goals.
Mailjet: Pros and Cons
When it comes to email marketing platforms, Mailjet has its fair share of strengths and weaknesses. Here are some of the pros and cons of using Mailjet:
Pros
- Affordable pricing: Mailjet’s pricing plans are relatively cheap, making it an excellent option for small businesses or individuals on a budget.
- User-friendly interface: Mailjet’s interface is intuitive and straightforward, making it easy for users to navigate and create email campaigns.
- Advanced features: Although Mailjet’s pricing is low, it still offers advanced features such as automation, A/B testing, and advanced statistics.
- Great customer support: Mailjet offers excellent customer support, with a responsive support team available 24/7.
Cons
- Limited email templates: Mailjet’s email templates are relatively limited compared to other email marketing platforms, which may be a drawback for users who want more customization options.
- Limited integrations: Mailjet offers fewer integrations compared to other email marketing platforms, which may be a downside for users who require specific integrations.
- Limited segmentation options: Mailjet’s segmentation options are relatively limited, making it harder for users to create targeted email campaigns.
Overall, Mailjet is an excellent option for users who want an affordable email marketing platform with advanced features and excellent customer support. However, it may not be the best option for users who require extensive customization options, integrations, or segmentation capabilities.
SendinBlue: Pros and Cons
When it comes to email marketing, SendinBlue is a popular platform that offers a range of features to help businesses create, send, and track their email campaigns. Here are some of the pros and cons of using SendinBlue:
Pros
- Affordable pricing: SendinBlue offers competitive prices for advanced features, making it a cost-effective option for businesses of all sizes.
- Advanced features: SendinBlue offers a range of advanced features, such as A/B testing, email automation, and contact segmentation, to help businesses maximize their email marketing efforts.
- Easy to use: SendinBlue has a user-friendly interface that makes it easy for businesses to create and send email campaigns.
- Good customer support: SendinBlue offers customer support via email, phone, and live chat, making it easy for businesses to get help when they need it.
Cons
- Limited design options: SendinBlue’s email design tool is not as robust as some other email marketing platforms, which may limit the creativity of businesses when designing their email campaigns.
- Limited integrations: While SendinBlue does offer integrations with popular platforms such as Shopify and WordPress, it does not offer as many integrations as some other email marketing platforms.
- Limited reporting: SendinBlue’s reporting capabilities are not as advanced as some other email marketing platforms, which may make it difficult for businesses to track the success of their email campaigns.
Overall, SendinBlue is a solid option for businesses looking for an affordable and feature-rich email marketing platform. While it may have some limitations, it offers a range of advanced features that can help businesses maximize the effectiveness of their email campaigns.
Mailjet vs SendinBlue: Features Comparison
When it comes to email marketing, Mailjet and SendinBlue are two of the most popular choices. Here, we will compare the features of these two email marketing tools to help you make an informed decision.
Email Marketing
Both Mailjet and SendinBlue offer a range of email marketing features, including email templates, A/B testing, segmentation, and personalization. However, Mailjet offers more customization options for their templates, while SendinBlue has a more user-friendly interface.
Automation
Automation is an essential feature for any email marketing tool. Both Mailjet and SendinBlue offer automation features, such as triggered emails, workflows, and drip campaigns. However, SendinBlue has more advanced automation capabilities, such as SMS marketing and Facebook ads integration.
Design Capabilities
Design is an important aspect of email marketing. Mailjet and SendinBlue both offer drag-and-drop editors, responsive templates, and image libraries. However, Mailjet has more design options, including a collaboration tool, while SendinBlue has a more streamlined design process.
Analytics
Analytics are crucial for measuring the success of your email campaigns. Mailjet and SendinBlue both provide detailed analytics, including open rates, click-through rates, and conversion rates. However, SendinBlue offers more advanced analytics, such as heat maps and real-time reporting.
In conclusion, both Mailjet and SendinBlue offer a range of features for email marketing. The choice between the two will depend on your specific needs and preferences.
Ease of Use
When it comes to ease of use, both Mailjet and Sendinblue offer user-friendly interfaces that make it easy to navigate and create email campaigns. However, there are some differences in terms of their functionality and design.
Mailjet’s interface is simple and straightforward, with a clean design that makes it easy to find what you need. The platform offers a drag-and-drop email editor, which allows you to create professional-looking emails without any coding knowledge. Additionally, Mailjet offers a variety of templates to choose from, which can save you time and effort.
On the other hand, Sendinblue’s interface is also easy to use, but it offers more advanced features that may take some time to learn. The platform offers a visual automation workflow builder, which allows you to create complex email campaigns with ease. Additionally, Sendinblue offers a landing page builder, which can help you create landing pages that convert.
When it comes to segmentation, both platforms offer similar functionality, but Mailjet’s segmentation feature is easier to use. With Mailjet, you can easily segment your audience based on their behavior, demographics, and more. Sendinblue also offers segmentation, but it requires a bit more effort to set up.
Overall, both Mailjet and Sendinblue offer user-friendly interfaces that make it easy to create email campaigns. However, if you’re looking for more advanced features, Sendinblue may be the better option. If you’re looking for a simpler platform that’s easy to use, Mailjet may be the way to go.
Pricing Comparison
When it comes to pricing, both Mailjet and Sendinblue offer competitive rates, but there are some differences to consider.
Mailjet offers a free plan that includes up to 6,000 emails per month with a daily sending limit of 200 emails. If you need to send more emails, you can upgrade to one of their paid plans, which start at $9.65 per month for up to 30,000 emails. The pricing is based on the number of emails you send, and there are no daily sending limits.
Sendinblue also offers a free plan with a daily sending limit of 300 emails. Their paid plans start at $25 per month for up to 40,000 emails. Unlike Mailjet, Sendinblue’s pricing is based on the number of contacts you have, not the number of emails you send.
It’s worth noting that both Mailjet and Sendinblue offer discounts for annual plans, and you can save even more by prepaying for several months at once.
Overall, both Mailjet and Sendinblue offer affordable pricing options, but the best choice for you will depend on your specific needs and budget.
Customer Support
When it comes to email marketing, customer support is a crucial factor to consider. Both Mailjet and Sendinblue offer customer support through various channels, including email, live chat, and phone support.
Mailjet provides 24/7 customer support through email and live chat. They also offer phone support during business hours. Additionally, Mailjet has an extensive knowledge base with articles, tutorials, and FAQs to help users troubleshoot issues on their own.
Sendinblue also offers 24/7 customer support through email and live chat. They have a phone support option as well, but it is only available to premium plan users. Sendinblue has a comprehensive library of articles, tutorials, and FAQs to help users find solutions to their problems.
Overall, both Mailjet and Sendinblue offer reliable customer support. However, Mailjet’s phone support is available to all users, while Sendinblue’s phone support is limited to premium plan users. Additionally, Mailjet’s knowledge base is more extensive than Sendinblue’s.
Integration Capabilities
When it comes to integration capabilities, both Mailjet and Sendinblue offer a wide range of options to connect with other tools and platforms. Here are some of the key integration capabilities of each platform:
Mailjet
- Mailjet offers integrations with over 100 different tools and platforms, including popular options like Salesforce, Shopify, and WordPress.
- Their API is well-documented and easy to use, making it simple to integrate Mailjet with custom applications.
- Mailjet also offers a range of plugins and extensions for popular CMS platforms like WordPress and Drupal.
Sendinblue
- Sendinblue offers integrations with over 50 different tools and platforms, including popular options like Shopify, Salesforce, and WordPress.
- They also offer a well-documented API that makes it easy to integrate Sendinblue with custom applications.
- Sendinblue has a range of plugins and extensions for popular CMS platforms like WordPress and Drupal.
Overall, both Mailjet and Sendinblue offer robust integration capabilities that make it easy to connect with other tools and platforms. Whether you’re looking to integrate with a popular CMS or a custom application, both platforms offer a range of options to meet your needs.
User Reviews
When it comes to choosing between Mailjet and Sendinblue, it’s important to consider the experiences of other users. We scoured online reviews and found some common themes in what users had to say about each service.
Mailjet Reviews
Many users appreciate Mailjet’s user-friendly interface, which makes it easy to create and send emails. They also like the ability to track the success of their campaigns with detailed analytics. However, some users have reported issues with deliverability, with some emails going to spam folders or not being delivered at all.
Sendinblue Reviews
Users of Sendinblue appreciate the platform’s robust features, including advanced automation and segmentation options. They also like the ability to send SMS messages in addition to email campaigns. However, some users have reported issues with the platform’s customer support, with slow response times and unhelpful answers.
Overall, both Mailjet and Sendinblue have their strengths and weaknesses, and the best choice for your business will depend on your specific needs and priorities.
Conclusion
After comparing Mailjet and Sendinblue, we can conclude that both platforms have their strengths and weaknesses, and the choice between them ultimately depends on the specific needs and preferences of the user.
Mailjet offers a more affordable pricing structure, particularly for high-volume email senders, and has a user-friendly interface that is easy to navigate. It also provides advanced features such as A/B testing and segmentation. However, Mailjet’s deliverability rates are not as high as Sendinblue’s, and it lacks some of the automation and marketing tools that Sendinblue offers.
On the other hand, Sendinblue excels in automation and marketing capabilities, with features such as lead scoring, workflow automation, and SMS marketing. It also has higher deliverability rates and provides more detailed analytics. However, Sendinblue’s pricing structure can be more expensive for high-volume senders, and its interface may not be as intuitive for beginners.
Ultimately, the decision between Mailjet and Sendinblue comes down to the specific needs and preferences of the user. Both platforms offer a range of features and capabilities that can help businesses of all sizes improve their email marketing campaigns.
Frequently Asked Questions
How does Mailjet compare to Sendinblue in terms of email deliverability?
Both Mailjet and Sendinblue have high email deliverability rates, but Mailjet has a slightly better reputation for inbox placement. Mailjet uses a proprietary algorithm to optimize email deliverability, while Sendinblue relies on third-party providers.
What are the pricing differences between Mailjet and Sendinblue?
Mailjet offers a free plan with limited features, while Sendinblue offers a free plan with more features. Mailjet’s paid plans start at $9.65 per month, while Sendinblue’s paid plans start at $25 per month.
What are the unique features of Mailjet’s landing pages compared to Sendinblue?
Mailjet’s landing pages offer more customization options than Sendinblue’s landing pages. Mailjet’s landing pages also integrate with its email marketing platform, making it easier to track conversions.
What advantages does Sendinblue offer over Mailjet and SendGrid?
Sendinblue offers SMS marketing and marketing automation features that Mailjet and SendGrid do not have. Sendinblue also has a more user-friendly interface than Mailjet.
What are the limitations of Sendinblue that Mailjet overcomes?
Sendinblue has limited segmentation options compared to Mailjet, making it harder to target specific audiences. Sendinblue also has a lower limit on the number of contacts allowed in each plan compared to Mailjet.
