When it comes to email marketing, choosing the right platform can make all the difference. Two popular options are MailerLite and ConvertKit. Both offer a range of features to help businesses create effective email campaigns.
MailerLite is a email marketing automation tool designed to help businesses of all sizes create and manage effective email campaigns. With a range of features such as email automation, landing pages, and pop-ups, MailerLite makes it easy to engage with your audience and grow your business. But how does it compare to ConvertKit?
MailerLite: Pros and Cons
Here, we’ll discuss the pros and cons of using MailerLite as your email marketing tool.
Pros
- Affordable pricing: MailerLite offers a free plan for up to 1,000 subscribers and paid plans that are more affordable than many of its competitors. The pricing is based on the number of subscribers, and there are no hidden fees or charges.
- Easy to use: MailerLite’s user interface is intuitive and easy to navigate, making it a great option for beginners. It also offers a drag-and-drop email editor that allows you to create professional-looking emails without any coding skills.
- Automation features: MailerLite offers a variety of automation features, including autoresponders, email workflows, and segmentation. These features can help you save time and improve your email campaigns’ effectiveness.
- Good customer support: MailerLite offers email support and a knowledge base with helpful articles and tutorials. The company also has a live chat feature that can connect you with a support agent quickly.
Cons
- Limited integrations: MailerLite doesn’t offer as many integrations as some of its competitors, which can be a drawback if you rely on specific tools or platforms to run your business.
- Limited design options: While MailerLite offers a variety of email templates, the design options are somewhat limited compared to some of its competitors. This could be an issue if you’re looking for more customization options.
- No phone support: MailerLite doesn’t offer phone support, which could be a drawback if you prefer to speak with a support agent over the phone.
Overall, MailerLite is a great option for those on a budget or those who are new to email marketing. While it may have some limitations, its affordability, ease of use, and automation features make it a solid choice for many businesses.
ConvertKit: Pros and Cons
When it comes to email marketing, ConvertKit has some clear advantages and disadvantages. Let’s take a closer look at what makes ConvertKit stand out, as well as some potential drawbacks to consider.
Pros
- Tagging and Segmentation: ConvertKit’s tagging and segmentation features are some of the best in the industry. This allows you to target specific groups of subscribers with tailored messages, resulting in higher engagement and conversion rates.
- Automation: ConvertKit’s automation capabilities are also top-notch. With its visual automation builder, you can easily create complex workflows that trigger specific actions based on subscriber behavior.
- Integrations: ConvertKit integrates with a wide range of third-party tools, including ecommerce platforms, landing page builders, and more. This makes it easy to connect ConvertKit to your existing tech stack.
Cons
- Limited Templates: While ConvertKit does offer some email templates, the selection is relatively limited. This means you may need to spend more time designing and customizing your emails.
- Pricing: ConvertKit’s pricing can be a bit steep, especially for smaller businesses or those just starting out with email marketing.
- Learning Curve: ConvertKit’s advanced features can take some time to master, especially if you’re new to email marketing automation. This may require some additional training or resources to get up to speed.
Overall, ConvertKit is a powerful email marketing tool with some clear strengths and weaknesses. Depending on your specific needs and budget, it may be the right choice for your business.
MailerLite vs ConvertKit: Features Comparison
When it comes to email marketing, MailerLite and ConvertKit are two of the most popular tools available on the market. Here, we will compare the features of both platforms to help you decide which one is the best fit for your business needs.
Email Marketing
Both MailerLite and ConvertKit offer a range of features to help you create and send effective email campaigns. MailerLite provides a wide range of templates and an easy-to-use drag-and-drop editor, making it simple to create professional-looking emails. ConvertKit, on the other hand, has a more basic editor that is designed to be easy to use, but lacks the flexibility of MailerLite.
Automation
When it comes to automation, both MailerLite and ConvertKit offer a range of options to help you streamline your email marketing campaigns. MailerLite provides a visual automation builder that allows you to create complex workflows with ease. ConvertKit, on the other hand, has a simpler automation builder that is designed to be easy to use, but lacks some of the advanced features of MailerLite.
Design Capabilities
When it comes to design capabilities, MailerLite has a clear advantage over ConvertKit. MailerLite provides a wide range of templates and an easy-to-use drag-and-drop editor, making it simple to create professional-looking emails. ConvertKit, on the other hand, has a more basic editor that is designed to be easy to use, but lacks the flexibility of MailerLite.
Analytics
Both MailerLite and ConvertKit provide a range of analytics to help you track the success of your email campaigns. MailerLite provides a wide range of reports, including opens by location, reading environment, and more. ConvertKit, on the other hand, provides only basic reporting like open rate, click rate, and unsubscribed rate.
Ease of Use
When it comes to email marketing, ease of use is crucial. Both MailerLite and ConvertKit aim to be simpler to use than Mailchimp, but which one succeeds?
Setting up and navigating both platforms is relatively easy, but MailerLite stands out for its user-friendly visual editor. The editor is intuitive, and creating emails is a breeze. ConvertKit’s editor is not as visually appealing, but it’s still easy to use.
MailerLite’s dashboard is straightforward and easy to navigate. It provides a clear overview of your campaigns, subscribers, and automation workflows. ConvertKit’s dashboard is also user-friendly, but it’s not as visually appealing as MailerLite’s.
Both MailerLite and ConvertKit offer a wide range of integrations with other tools and services, making it easy to connect your email marketing efforts with your other marketing activities. MailerLite has slightly more integrations available, but both platforms offer integrations with popular tools like WordPress, Shopify, and Zapier.
Pricing Comparison
When it comes to choosing between MailerLite and ConvertKit, pricing is an important factor to consider. Both platforms offer different pricing plans that cater to different needs.
MailerLite offers a free plan for up to 1,000 subscribers, with limited features. The paid plans start at $10/month for up to 1,000 subscribers, and go up to $50/month for up to 10,000 subscribers. The pricing is based on the number of subscribers, and all features are included in all plans.
ConvertKit, on the other hand, does not offer a free plan. The pricing starts at $29/month for up to 1,000 subscribers, and goes up to $79/month for up to 5,000 subscribers. The pricing is also based on the number of subscribers, but some features are only available in the higher-tier plans.
Overall, MailerLite offers a more affordable option for small businesses and individuals who are just starting out with email marketing. ConvertKit, on the other hand, offers more advanced features for larger businesses and professional marketers who need more sophisticated automation and segmentation capabilities.
Customer Support
When it comes to email marketing platforms, customer support is an essential factor to consider. In this section, we will compare the customer support of MailerLite and ConvertKit.
MailerLite
MailerLite provides excellent customer support to its users. They offer various support options, including email/help desk, FAQs/forum, knowledge base, 24/7 (live rep), and chat. The 24/7 customer support is available even in the free version. This means that you can get help anytime you need it, regardless of the plan you are on.
Moreover, MailerLite has a responsive and helpful customer support team. They respond quickly to inquiries and provide detailed solutions to problems. Additionally, they have an extensive knowledge base and FAQs section that covers almost every aspect of the platform. This makes it easy for users to find answers to their questions without contacting customer support.
ConvertKit
ConvertKit’s customer support is not as good as MailerLite’s. They do not provide better customer support, and they take time to reply to users’ inquiries. This can be frustrating, especially when you need help urgently.
Moreover, ConvertKit does not offer 24/7 customer support. This means that you can only get help during their business hours. This can be a problem, especially if you are in a different time zone.
Integration Capabilities
When it comes to email marketing, integration capabilities are a crucial factor to consider. MailerLite and ConvertKit both offer integrations with a variety of third-party applications, but the number and quality of integrations differ.
MailerLite offers integrations with over 100 third-party applications, including popular tools such as Zapier, Shopify, and WooCommerce. This means that you can easily connect MailerLite with other tools you use to manage your business. MailerLite also offers a robust API that allows you to customize your integrations and automate tasks.
ConvertKit, on the other hand, offers fewer integrations than MailerLite, but it does have integrations with popular tools such as Shopify, WooCommerce, and WordPress. Additionally, ConvertKit offers a powerful API that allows you to customize your integrations and automate tasks.
Both MailerLite and ConvertKit offer integrations with social media platforms, such as Facebook and Instagram. However, MailerLite goes a step further and offers integrations with LinkedIn and Twitter, which can be beneficial for businesses that use these platforms for marketing.
User Reviews
After researching and comparing MailerLite and ConvertKit, we also looked at user reviews to get a better understanding of the strengths and weaknesses of each platform. Here’s what we found:
MailerLite User Reviews
Overall, users seem to be very satisfied with MailerLite. Many users appreciate the ease of use and the platform’s affordability. Some users also noted that the platform’s customer support is very responsive and helpful.
One user said, “MailerLite is an excellent email marketing tool that is easy to use and affordable. The drag-and-drop editor is great for creating visually appealing emails, and the automation features are very helpful.”
Another user wrote, “I’ve been using MailerLite for a few months now and I’m very impressed with the platform. It’s very user-friendly and the pricing is very competitive. I also appreciate the platform’s automation features, which have helped me save a lot of time.”
ConvertKit User Reviews
Like MailerLite, ConvertKit also has many satisfied users. Some users appreciate the platform’s powerful automation features and the ability to segment subscribers easily. However, some users also noted that the platform can be difficult to use at times, especially for beginners.
One user said, “ConvertKit is a great email marketing platform with powerful automation features. I appreciate the platform’s ability to segment subscribers easily and the reporting features are very helpful.”
Another user wrote, “I’m very impressed with the platform’s automation features. However, I do find the platform to be a bit clunky and difficult to navigate at times.”
Conclusion
After comparing MailerLite and ConvertKit, we have found that both email marketing platforms have their unique strengths and weaknesses.
MailerLite offers a more extensive range of email templates and better analytics and reports compared to ConvertKit. It also has a more affordable pricing plan, making it a great option for small businesses or individuals on a budget.
On the other hand, ConvertKit offers more advanced automation features, making it a better option for larger businesses or those with more complex email marketing needs. Its visual automation builder is also a great feature for those who prefer a more visual approach to automation.
Frequently Asked Questions
What are the differences between MailerLite and Mailchimp?
MailerLite and Mailchimp are both popular email marketing tools, but there are some key differences between them. MailerLite offers a more affordable pricing structure and a comprehensive set of features, while Mailchimp offers more advanced automation and reporting features. Additionally, Mailchimp has a steeper learning curve than MailerLite, which can be a drawback for beginners.
Is MailerLite Classic or the new version better?
MailerLite’s new version offers a more modern and intuitive interface, as well as more advanced automation and segmentation features. However, some users prefer the Classic version’s simplicity and ease of use. Ultimately, the decision between the two versions depends on your personal preferences and needs.
