Leadpages vs ClickFunnels: Which is Better?

Landing Page Builders
Landing Page Builders

Leadpages and ClickFunnels are two of the most popular marketing platforms that help businesses create landing pages and sales funnels. While both tools are designed to help users improve their conversion rates, they have different approaches to achieving this goal and offer unique features that set them apart.

At a high level, Leadpages is a landing page builder that lets you create and publish professional-looking landing pages in minutes. On the other hand, ClickFunnels is a complete sales funnel builder that lets you create and manage entire sales funnels, from lead capture pages to checkout pages, all in one place.

Leadpages: Pros and Cons

LeadPages Interface
LeadPages Interface

Leadpages is a landing page builder that primarily focuses on creating high-converting landing pages. Here are some of the pros and cons of using Leadpages:


  • User-friendly interface: Leadpages has a simple and intuitive interface that makes it easy to create landing pages quickly and efficiently.
  • Affordable pricing: Leadpages offers a variety of pricing plans, including a basic plan that starts at just $27 per month. This makes it an affordable option for small businesses and entrepreneurs.
  • A/B testing: Leadpages allows you to test different versions of your landing pages to see which one performs better. This can help you optimize your landing pages for better conversion rates.
  • Integrations: Leadpages integrates with a variety of third-party tools, including email marketing software, CRMs, and more. This makes it easy to connect Leadpages to your existing marketing stack.


  • Limited functionality: While Leadpages is great for creating landing pages, it doesn’t offer the same level of functionality as a full-featured marketing platform like ClickFunnels.
  • Limited customization: While Leadpages offers a variety of templates to choose from, customization options are somewhat limited. This can make it difficult to create truly unique landing pages.
  • Limited funnel-building capabilities: Leadpages is primarily focused on creating landing pages, so if you’re looking to build more complex sales funnels, you may need to look elsewhere.

Overall, Leadpages is a great option for businesses and entrepreneurs who are primarily focused on creating high-converting landing pages. However, if you’re looking for a more comprehensive marketing platform with advanced funnel-building capabilities, you may want to consider ClickFunnels.

ClickFunnels: Pros and Cons

ClickFunnels Interface
ClickFunnels Interface

ClickFunnels is a popular sales funnel builder that helps businesses create and optimize their sales funnels. Here are some pros and cons of using ClickFunnels:


  • User-friendly interface: ClickFunnels is known for its user-friendly interface, which makes it easy for beginners to create sales funnels without any coding or design skills.
  • All-in-one platform: ClickFunnels is an all-in-one platform that includes everything you need to create and optimize your sales funnels, including landing pages, email marketing, payment processing, and more.
  • Highly customizable: ClickFunnels allows you to customize every aspect of your sales funnel, including the layout, design, and copy, so you can create a funnel that is tailored to your business and audience.
  • Integrations: ClickFunnels integrates with a wide range of third-party tools and services, including email marketing platforms, payment processors, and more, so you can easily connect your funnel to the other tools you use.


  • Expensive: ClickFunnels is one of the more expensive sales funnel builders on the market, with plans starting at $97 per month. While it includes a lot of features, it may not be the best option for businesses on a tight budget.
  • Limited customization: While ClickFunnels is highly customizable, there are some limitations to what you can do with the platform. For example, some users have reported that it can be difficult to create custom checkout pages or add certain features to their funnels.
  • Steep learning curve: While ClickFunnels is user-friendly, there is still a bit of a learning curve involved in using the platform. It may take some time to get used to the interface and learn how to create effective sales funnels.

Leadpages vs ClickFunnels: Key Features Comparison

When it comes to choosing between Leadpages and ClickFunnels, it’s important to understand the key features of each platform. In this section, we’ll compare the two platforms based on their landing page builder, funnel builder, email marketing, and design and flexibility.

Landing Pages Builder

Leadpages offers more than 200 templates that users can choose from, while ClickFunnels offers fewer but more customizable templates. Leadpages also allows users to create pop-ups and alert bars for their landing pages, while ClickFunnels does not.

On the other hand, ClickFunnels offers more advanced features such as A/B testing, upsell and downsell pages, and order bumps. These features are not available on Leadpages.

Funnel Builder

ClickFunnels is primarily a funnel builder, while Leadpages is focused on creating landing pages. ClickFunnels offers a wide range of funnel templates that users can choose from, including lead generation funnels, tripwire funnels, and product launch funnels.

Leadpages, on the other hand, offers only a few funnel templates. However, it does allow users to create simple funnels by linking multiple landing pages together.

Email Marketing

Leadpages integrates with third-party email marketing services such as Mailchimp and AWeber. Users can create opt-in forms and send automated emails to their subscribers.

ClickFunnels, on the other hand, has its own email marketing platform called Actionetics. This platform allows users to create email lists, send broadcasts, and set up automated email sequences.

Design and Flexibility

Both Leadpages and ClickFunnels offer a drag-and-drop editor that allows users to customize their landing pages and funnels.

Leadpages offers more design customization options, such as font styles and colors. It also allows users to add custom CSS to their landing pages.

ClickFunnels, on the other hand, offers more flexibility in terms of page layout and design. Users can add elements such as videos, countdown timers, and progress bars to their pages.

Ease of Use

When it comes to ease of use, both Leadpages and ClickFunnels are designed to provide non-technical users with the tools they need to create high-converting landing pages, popups, forms, and more.

Leadpages is known for having an extremely user-friendly layout, making it a great choice for beginners who are just starting out. With the help of Leadpages and its drag-and-drop builder, we have had no trouble putting up landing pages quickly and easily.

On the other hand, ClickFunnels is an all-in-one conversion marketing platform that includes everything from landing page builders to email autoresponders to order forms and more. While it may take a little more time to get the hang of, ClickFunnels offers a more comprehensive solution for those looking to build out their entire sales funnel.

Pricing Comparison

When it comes to choosing between Leadpages and ClickFunnels, pricing is always a key consideration. Both platforms offer a variety of pricing options to suit different budgets and needs.

Leadpages is generally the more affordable of the two options, with its cheapest plan starting at $37 per month. This plan includes unlimited landing pages, pop-ups, and alert bars, as well as access to their drag-and-drop editor and conversion tools.

ClickFunnels, on the other hand, is more expensive than Leadpages, with their basic plan starting at $97 per month. However, this plan includes access to their complete funnel-building platform, including pre-designed templates, email integration, and more.

For those looking for more advanced features, both platforms offer higher-priced plans with additional functionality. Leadpages offers an Advanced plan for $299 per month, which includes features such as A/B testing and advanced integrations.

ClickFunnels offers a Platinum plan for $297 per month, which includes access to their Follow-Up Funnels and Backpack features, as well as priority support.

Ultimately, the choice between Leadpages and ClickFunnels will depend on your specific needs and budget. While Leadpages may be the more affordable option for those looking for basic landing page functionality, ClickFunnels may be the better choice for those looking for a complete funnel-building solution.

Customer Support

When it comes to choosing between Leadpages and ClickFunnels, customer support is an important factor to consider. Both platforms offer customer support, but there are some differences in the level of support provided.

Leadpages offers email support to all users, but phone support is only available to those on the Pro and Advanced plans. They also have an extensive knowledge base with articles and tutorials to help users troubleshoot issues on their own.

ClickFunnels, on the other hand, offers email and live chat support to all users. They also have a Facebook group where users can ask questions and get support from other users. Additionally, they have a training program called FunnelFlix that provides access to video courses and training materials.

Integration Capabilities

When it comes to integration capabilities, both Leadpages and ClickFunnels offer a wide range of options to connect with other tools and platforms.

Leadpages integrates with more than 90 different tools and platforms, including all major email service providers, customer relationship management tools, webinar platforms, social networks, and checkouts via Stripe. In addition to these, there are more than 2,000 integrations available through Zapier. This makes it easy to connect and automate your marketing and sales processes with Leadpages.

ClickFunnels also offers a variety of integrations with popular tools and platforms. It integrates with email service providers, payment gateways, membership platforms, and more. ClickFunnels also has its own affiliate management system, Backpack, which allows you to manage your affiliate program within the platform.

Both Leadpages and ClickFunnels offer integration with popular marketing automation platforms like Infusionsoft, Marketo, and HubSpot. This allows you to automate your marketing and sales processes and create a seamless experience for your leads and customers.

User Reviews

We have gone through several user reviews to get a better understanding of how Leadpages and ClickFunnels perform in real-world scenarios. Here are some of the most common observations from the users:

  • Users have reported that Leadpages is great for creating lead magnets and opt-in pages. It is also useful for creating webinar pages and thank-you pages. However, some users find it limited in terms of customization options.
  • ClickFunnels, on the other hand, is praised for its ability to create complex sales funnels with multiple steps. Users appreciate the variety of templates available and the ability to customize them according to their needs.
  • Some users have reported that Leadpages can be slow to load at times, which can be frustrating. However, this is not a universal experience, and many users have not reported any issues with loading times.
  • ClickFunnels is generally considered to be more expensive than Leadpages, but users find it to be worth the investment due to the additional features and functionality it offers.

Overall, users seem to be satisfied with both Leadpages and ClickFunnels, but their preferences depend on their individual needs and requirements.


Both ClickFunnels and Leadpages are effective marketing tools that can help businesses increase their conversion rates. While ClickFunnels offers a more comprehensive solution with advanced features for optimizing and automating funnels, Leadpages specializes in creating high-converting landing pages.

Ultimately, the choice between ClickFunnels and Leadpages depends on the specific needs and goals of each business. For businesses looking for a more affordable option, Leadpages may be the better choice. However, for those looking for a wider variety of features and a more comprehensive solution, ClickFunnels may be the way to go.

Frequently Asked Questions

Which is better for building funnels, ClickFunnels or Leadpages?

Both ClickFunnels and Leadpages are great options for building funnels. However, ClickFunnels is a full-featured marketing platform that can be used for a variety of marketing activities, while Leadpages is focused solely on creating landing pages. If you need more advanced features and functionality, ClickFunnels may be the better choice.

Are there any advanced plan features for Leadpages?

Yes, the Advanced plan offers advanced features such as sub-accounts, AMP pages, and priority phone support.

What are some reasons to consider using a different funnel builder than ClickFunnels or Leadpages?

Some reasons to consider using a different funnel builder include cost, ease of use, and specific features and functionality not offered by ClickFunnels or Leadpages. It’s important to evaluate your business needs and goals before choosing a funnel builder.

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