ClickFunnels vs Website: Which is Better?

Sales Funnel Builders
Sales Funnel Builders

When it comes to building an online presence, many businesses wonder whether they should use a website or a sales funnel builder like ClickFunnels. Both options have their own advantages and disadvantages, so it can be difficult to determine which one is the right fit for your business.

Websites have been the traditional way for businesses to establish an online presence. On the other hand, ClickFunnels is a sales funnel builder that is specifically designed to optimize the sales process and drive conversions. With ClickFunnels, you can create a complete sales funnel in a matter of hours, without any coding or design skills.

ClickFunnels: Pros and Cons

ClickFunnels Interface
ClickFunnels Interface

ClickFunnels is a popular sales funnel builder that allows businesses to create landing pages, sales pages, and complete sales funnels with ease. Here are some of the pros and cons of using ClickFunnels:


  • Easy to Use: ClickFunnels is very user-friendly, even for people with no technical experience. The drag-and-drop page builder makes it easy to create professional-looking pages without any coding knowledge.
  • Pre-built Templates: ClickFunnels comes with a library of pre-built templates that you can use to quickly and easily create a sales funnel for your business.
  • Integration: ClickFunnels integrates with a wide range of third-party tools and services, including email marketing services, payment gateways, and more.
  • Complete Sales Funnel: ClickFunnels allows you to create complete sales funnels, from lead capture to checkout, all in one platform.


  • Limited Customization: While ClickFunnels offers a lot of pre-built templates, there is limited customization available. This can be frustrating for businesses that want to create a unique look and feel for their sales funnels.
  • Limited SEO: ClickFunnels is not designed for SEO optimization. This means that businesses that rely heavily on organic search traffic may struggle to get their sales funnels to rank in search engines.
  • Price: ClickFunnels can be expensive, especially for businesses that are just starting out. The basic plan starts at $97 per month, which can be a significant investment for small businesses.

Website: Pros and Cons

Websites have been around for decades and have become a standard way for businesses to establish an online presence. However, with the rise of ClickFunnels, some people are questioning whether websites are still necessary. In this section, we will outline the pros and cons of having a website for your business.


  • Broader scope: Unlike ClickFunnels, websites have a broader scope and can serve multiple purposes. In addition to generating sales, websites can also be used for brand building, content marketing, customer support, and more.
  • Customizable design: Websites offer more design flexibility and customization options than ClickFunnels. With a website, you have complete control over the look and feel of your online presence.
  • SEO-friendly: Websites are more SEO-friendly than ClickFunnels. With a website, you can optimize your content for search engines and drive organic traffic to your site.
  • Cost-effective: Building a website can be more cost-effective than using ClickFunnels in the long run. Once your website is built, you can maintain it with minimal ongoing costs.


  • Steep learning curve: Building a website can be challenging, especially if you have no prior experience with web development. You may need to hire a professional web developer to create a website for you, which can be costly.
  • Maintenance: Websites require ongoing maintenance to ensure they remain up-to-date and secure. This can be time-consuming and may require technical expertise.
  • Slow load times: Websites can be slower to load than ClickFunnels, especially if they are not optimized for speed. Slow load times can lead to a poor user experience and lower conversion rates.

Overall, websites have their pros and cons. They offer more design flexibility and a broader scope than ClickFunnels, but can be more challenging to

ClickFunnels vs Website: Features Comparison

Sales Funnels

ClickFunnels is a platform designed to help businesses create sales funnels that convert visitors into customers. It provides a variety of pre-built funnels that can be customized to fit your business needs. ClickFunnels also offers a drag-and-drop editor that makes it easy to create custom sales funnels from scratch.

On the other hand, a website is a collection of pages that provide information about a business or organization. While a website can be used to generate leads and sales, it is not specifically designed for this purpose.

Landing Page Builder

ClickFunnels includes a landing page builder that allows businesses to create high-converting landing pages quickly. The landing page builder includes a variety of templates that can be customized to fit your business needs. ClickFunnels also provides A/B testing tools that allow businesses to test different landing pages to see which one performs better.

Most websites also include landing pages, but they are not specifically designed to convert visitors into customers.

Email Marketing

ClickFunnels includes an email marketing tool that allows businesses to send targeted emails to their subscribers. The tool includes a variety of pre-built email templates that can be customized to fit your business needs. ClickFunnels also provides automation tools that allow businesses to set up automated email sequences to nurture leads and convert them into customers.

While most websites include email marketing tools, they are not as robust as the tools provided by ClickFunnels.


ClickFunnels provides businesses with detailed analytics that allow them to track the performance of their sales funnels. The analytics include information about conversion rates, page views, and more. ClickFunnels also provides split testing tools that allow businesses to test different elements of their sales funnels to see which one performs better.

Websites also provide analytics, but they are not as detailed as the analytics provided by ClickFunnels.

Ease of Use

When it comes to ease of use, ClickFunnels and websites have their own strengths and weaknesses. ClickFunnels is known for its user-friendly interface that allows users to create sales funnels quickly and easily. The drag-and-drop editor makes it easy to customize pages and create a unique funnel that fits your business needs.

On the other hand, building a website from scratch can be time-consuming and requires technical skills such as coding and web design. However, website builders like Wix and Squarespace have made it easier for non-technical users to create a website by providing pre-built templates and drag-and-drop editors.

Another advantage of ClickFunnels is that it provides a complete package for building a sales funnel. This means that you don’t have to worry about integrating different tools and services, as everything is included in the platform. In contrast, building a website requires you to integrate different services such as hosting, domain registration, and email marketing tools, which can be a daunting task for beginners.

Pricing Comparison

When deciding between ClickFunnels and building/maintaining a website, pricing is an important factor to consider. Let’s take a look at the cost of using ClickFunnels versus building a website.

ClickFunnels charges just under $97.00 per month for 20 sales funnels and up to 20,000 visitors per month to your site. This might be a bit pricey for small businesses, but it could be manageable for bigger companies.

On the other hand, building and maintaining a website can cost anywhere from a few hundred dollars to tens of thousands of dollars, depending on the complexity of the site and the amount of customization required. It’s important to keep in mind that while building a website may have a higher upfront cost, it could potentially save you money in the long run compared to the monthly subscription cost of ClickFunnels.

Ultimately, the decision on which option to choose comes down to your business’s unique needs and budget.

Customer Support

When it comes to choosing between ClickFunnels and a traditional website, one important factor to consider is customer support. Both platforms offer customer support, but there are some differences to keep in mind.

ClickFunnels offers a live chat support feature that is available 24/7 from Monday to Friday. To access the live chat, simply visit the ClickFunnels website and click on “Help” and then “Get Support”. In addition to live chat, ClickFunnels also provides a knowledge base with articles and tutorials to help users troubleshoot issues on their own.

On the other hand, traditional website builders like and Squarespace also offer customer support, but the level of support may vary depending on the plan you choose. Some plans may only offer email support, while others may provide phone support or even live chat.

Integration Capabilities

When it comes to integration capabilities, ClickFunnels has a lot to offer. It provides built-in payment integrations, email marketing automation, and membership site capabilities. This means you can seamlessly integrate payment gateways like Stripe or PayPal into your funnels, automate your email marketing campaigns to nurture leads, and even create membership sites to offer exclusive content.

In addition, ClickFunnels also integrates with a variety of third-party tools such as Zapier, Salesforce, and Shopify. This allows you to connect your funnels with other tools you may be using to manage your business. For example, you can use Zapier to connect ClickFunnels with your CRM to automatically add new leads to your database.

On the other hand, traditional websites also have integration capabilities, but they may require more manual setup and configuration. For example, if you want to integrate your website with a payment gateway, you may need to manually add the payment gateway code to your website’s checkout page.

User Reviews

We scoured the internet to find some user reviews of both ClickFunnels and traditional websites. Here’s what we found:


  • “ClickFunnels is a game-changer for my business. I love how easy it is to create a sales funnel and track my conversions.” – John D.
  • “I was skeptical at first, but after using ClickFunnels for a few months, I can’t imagine going back to a traditional website. It’s just so much easier to use and more effective.” – Sarah P.
  • “I’ve tried other funnel builders, but ClickFunnels is by far the best. The templates are great, and the customer support is top-notch.” – Mike S.

Traditional Websites

  • “I prefer a traditional website because it gives me more control over the design and functionality. Plus, it’s easier to make updates and changes.” – Lisa M.
  • “I’ve had a website for years, and it’s been working just fine for me. I don’t see the need to switch to a funnel builder.” – Tom H.

Overall, it seems like both ClickFunnels and traditional websites have their advantages and disadvantages. It really comes down to what works best for your business and your goals.


In conclusion, both ClickFunnels and websites serve different purposes and cater to different needs. ClickFunnels is ideal for businesses looking to optimize their sales funnels and drive conversions, while websites offer a broader range of functionalities and customization options.

If you’re looking to quickly create and optimize your sales funnel without needing to worry about the technical aspects of building a website, then ClickFunnels is the way to go. ClickFunnels provides a user-friendly interface that allows you to easily create landing pages, sales pages, and order forms.

However, if you’re looking for a more customizable and flexible option, then building a website might be the better choice. Websites offer more control over the design and functionality of your online presence.

Frequently Asked Questions

Does ClickFunnels replace your website?

No, ClickFunnels does not replace your website. ClickFunnels is a platform that allows businesses to create sales funnels and landing pages to generate leads and sales. However, ClickFunnels is not a complete website builder, and it does not offer all the features and functionalities of a traditional website. Businesses may still need a website to showcase their products and services, provide information about their company, and engage with their audience.

Do you need a website if you have ClickFunnels?

While ClickFunnels can help businesses generate leads and sales, it may not be enough to build a strong online presence. Having a website is still important for businesses to establish credibility, showcase their products and services, and provide information about their company.

A website can also serve as a hub for all of a business’s online activities, including social media, email marketing, and content marketing. Therefore, businesses may still need a website if they want to build a strong online presence and reach a wider audience.

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