ActiveCampaign vs Aweber: Which is Better?

Email marketing
Email marketing

When it comes to email marketing platforms, there are a lot of options out there. Two of the most popular platforms are ActiveCampaign and AWeber. Both of these platforms offer a range of features and pricing options, making them attractive to businesses of all sizes.

ActiveCampaign is known for its robust marketing automation capabilities. It offers a range of features that allow businesses to create targeted campaigns based on customer behavior and preferences. AWeber, on the other hand, is a more traditional email marketing platform that focuses on helping businesses create and send newsletters and promotional emails.

ActiveCampaign: Pros and Cons

ActiveCampaign Interface
ActiveCampaign Interface

When it comes to ActiveCampaign, there are certainly some pros and cons to consider. Here’s what we’ve found:


  • All-in-one platform: ActiveCampaign offers a variety of features, including email marketing, marketing automation, sales automation, and CRM software. Having everything in one place can make it easier to manage your marketing efforts.
  • High deliverability rate: With an industry-leading deliverability rate, you can be confident that your emails will actually make it to your subscribers’ inboxes.
  • Powerful automations: ActiveCampaign’s automation features are robust and can help you save time and streamline your marketing efforts.
  • Top-notch analytics and reporting: With detailed analytics and reporting, you can track the success of your marketing campaigns and make data-driven decisions.


  • Limited email templates: While ActiveCampaign does offer some premade email templates, the selection is limited compared to other email marketing platforms.
  • Learning curve: With so many features, there can be a bit of a learning curve when it comes to using ActiveCampaign effectively.
  • Pricing: ActiveCampaign’s pricing can be a bit steep, especially for smaller businesses or those just starting out.

Overall, ActiveCampaign can be a great choice for businesses looking for an all-in-one marketing platform with powerful automation features. However, the learning curve and pricing may be a barrier for some.

Aweber: Pros and Cons

AWeber Interface
AWeber Interface

When it comes to email marketing, Aweber has been a popular choice for many businesses for quite some time. Here are some pros and cons to consider when deciding if Aweber is the right choice for your business:


  • Easy to use: Aweber has a user-friendly interface that makes it easy for anyone to create and send email campaigns. It also offers a drag-and-drop email editor, making it simple to customize templates or create emails from scratch.
  • Large selection of templates: Aweber offers over 700 email templates to choose from, making it easy to find a design that fits your brand and message.
  • Affordable pricing: Aweber offers a range of pricing plans to fit different business needs and budgets. Their basic plan starts at just $19 per month for up to 500 subscribers.
  • Good customer support: Aweber offers phone, email, and live chat support, making it easy to get help when you need it. They also have a vast knowledge base and video tutorials to help you troubleshoot issues.


  • Limited automation: Aweber’s automation capabilities are somewhat limited compared to other email marketing platforms. It lacks some of the advanced features that businesses may need to create complex automation workflows.
  • Limited integrations: Aweber integrates with fewer third-party apps than some of its competitors, which may be a drawback for businesses that rely heavily on other tools.
  • Limited segmentation: While Aweber does offer some segmentation capabilities, they are not as advanced as what you’ll find with other email marketing platforms. This can make it challenging to target specific groups of subscribers with relevant content.

Overall, Aweber is a solid choice for businesses that are just starting with email marketing or have relatively simple needs. However, if you require more advanced automation or segmentation capabilities, you may want to consider other options.

ActiveCampaign vs AWeber: Features Comparison

When it comes to choosing between ActiveCampaign and AWeber, it’s important to compare the features each platform offers. Here, we’ll take a closer look at the key features of both platforms and compare them side-by-side.

Email Marketing

Both ActiveCampaign and AWeber offer a range of email marketing features, including customizable templates, drag-and-drop editors, and list management tools. However, ActiveCampaign offers more advanced segmentation options, allowing you to create highly targeted campaigns based on subscriber behavior and engagement. In addition, ActiveCampaign’s email designer is more flexible, allowing you to create more complex layouts and designs.


Automation is a key feature of both ActiveCampaign and AWeber, allowing you to create workflows that automatically send emails based on subscriber behavior. However, ActiveCampaign’s automation capabilities are more advanced, with more options for triggering and branching workflows. In addition, ActiveCampaign offers a range of automation features beyond email, including SMS messaging, site messaging, and more.

Design Capabilities

When it comes to design, both ActiveCampaign and AWeber offer a range of customizable templates and drag-and-drop editors. However, ActiveCampaign’s editor is more flexible, allowing for more complex designs and layouts. Additionally, ActiveCampaign offers a wider range of design options, including personalized content blocks and conditional content.

Reporting and Analytics

Both ActiveCampaign and AWeber offer reporting and analytics features, allowing you to track the performance of your campaigns and measure engagement. However, ActiveCampaign’s reporting capabilities are more advanced, with more detailed metrics and more options for customizing reports. In addition, ActiveCampaign offers more advanced analytics features, including predictive analytics and machine learning.

Ease of Use

When it comes to ease of use, both ActiveCampaign and AWeber have their pros and cons.

ActiveCampaign offers a more powerful and flexible platform, but it can take some time to get used to. The interface is clean and modern, but it can be overwhelming for beginners. However, once you get the hang of it, you’ll appreciate the flexibility and customization options.

AWeber, on the other hand, is a more straightforward and user-friendly platform. The interface is easy to navigate, and you can get started with email campaigns quickly. However, it lacks some of the advanced features that ActiveCampaign offers.

In terms of email templates, AWeber offers a library of around 700 templates, but they can feel outdated and not up to modern design standards. ActiveCampaign, on the other hand, offers 125+ responsive and modern-looking templates.

Both platforms offer drag-and-drop editors for creating emails and automation workflows, which makes it easy to create campaigns without any coding knowledge. However, ActiveCampaign’s editor is more advanced and offers more customization options.

Pricing Comparison

When it comes to pricing, both ActiveCampaign and AWeber offer a variety of plans to suit different business needs. Here’s a breakdown of their pricing plans:


ActiveCampaign offers four pricing plans:

  • Lite: starting at $15 per month for up to 500 contacts
  • Plus: starting at $70 per month for up to 1,000 contacts
  • Professional: starting at $159 per month for up to 2,500 contacts
  • Enterprise: starting at $279 per month for unlimited contacts

All plans come with unlimited sending, email marketing, marketing automation, and a CRM with sales automation. The higher-tier plans offer additional features such as custom branding, SMS marketing, and predictive content.


AWeber offers five pricing plans:

  • Free: for up to 500 subscribers with limited features
  • Pro: starting at $16.15 per month for up to 500 subscribers
  • Pro+: starting at $49 per month for up to 2,500 subscribers
  • Premium: starting at $99 per month for up to 5,000 subscribers
  • Enterprise: custom pricing for businesses with over 25,000 subscribers

All plans come with unlimited emails, automations, and landing pages. The higher-tier plans offer additional features such as web push notifications, AMP emails, and priority support.

Overall, both ActiveCampaign and AWeber offer competitive pricing plans with a range of features to choose from. The best plan for your business will depend on your specific needs and budget.

Customer Support

When it comes to customer support, both ActiveCampaign and AWeber offer several options to their users. Here’s a breakdown of what each platform provides:


ActiveCampaign offers 24/7 support via email and live chat. They also have a comprehensive knowledge base that includes articles, videos, and webinars covering a wide range of topics. Additionally, ActiveCampaign provides a community forum where users can ask questions, share tips and best practices, and connect with other users.


AWeber provides support via phone, email, and live chat. However, their phone support is only available during limited hours. They also have a knowledge base that includes articles, videos, and webinars. AWeber’s community forum is not as active as ActiveCampaign’s, but it still offers a space for users to ask questions and share tips.

Integration Capabilities

When it comes to integration capabilities, both ActiveCampaign and AWeber offer a wide range of options. However, there are some differences between the two platforms.

ActiveCampaign has a robust API that allows for integration with over 850 different apps and services. This includes popular tools like Salesforce, Shopify, and WordPress. Additionally, ActiveCampaign offers a Zapier integration, which opens up even more possibilities for automation and integration.

AWeber also offers a variety of integrations, but they are more limited in scope than ActiveCampaign’s. Some of the most popular integrations include Shopify, WordPress, and PayPal. AWeber also has its own API, but it is not as extensive as ActiveCampaign’s.

One area where AWeber shines is in its direct integrations with Canva and Shutterstock. This allows users to easily create and add images to their email campaigns without leaving the AWeber platform.

User Reviews

We scoured through user reviews of both ActiveCampaign and AWeber to get a better sense of what customers are saying about these email marketing platforms. Here’s what we found:


ActiveCampaign users rave about the platform’s robust automation capabilities, which allow them to create highly-targeted campaigns that drive conversions. Many reviewers also appreciate the platform’s CRM features, which help them keep track of leads and customers throughout the sales funnel.

However, some users find the platform’s interface to be a bit overwhelming, especially if they’re new to email marketing. Others note that the platform’s pricing can be steep, particularly for small businesses or solopreneurs.


AWeber users generally appreciate the platform’s ease of use and affordability, making it a popular choice for beginners or those on a tight budget. Many reviewers also praise AWeber’s customer support team, which is known for being responsive and helpful.

However, some users note that the platform’s automation capabilities are more limited compared to ActiveCampaign, which can be a drawback for more advanced marketers. Additionally, some reviewers have experienced issues with deliverability, meaning that their emails are not always landing in subscribers’ inboxes.


After comparing ActiveCampaign and AWeber, we have found that both email marketing tools have their own unique strengths and weaknesses.

ActiveCampaign offers a wide range of features, including CRM capabilities, automation workflows, and a variety of templates to choose from. On the other hand, AWeber is solely focused on email marketing and automation.

If you require CRM capabilities and more advanced automation workflows, ActiveCampaign may be the better option for you. However, if you are solely focused on email marketing and want a more affordable option, AWeber may be the better choice.

Frequently Asked Questions

What are the main differences between ActiveCampaign and AWeber?

ActiveCampaign and AWeber are both email marketing tools, but ActiveCampaign offers more advanced automation features and has a built-in CRM system. AWeber, on the other hand, is solely an email marketing and marketing automation tool. ActiveCampaign also provides more templates for users to choose from, while AWeber has around 700 email templates.

Is AWeber free to use, and if not, what are the pricing options?

AWeber is not free to use, but it does offer a 30-day free trial. After the trial period, users can choose from several pricing options, starting with the basic plan at $16.15 per month.

Who would benefit more from using ActiveCampaign, and who would benefit more from using AWeber?

ActiveCampaign is ideal for businesses that require advanced automation features and a built-in CRM system. AWeber is better suited for businesses that require basic automation features and a large number of email templates.

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