Our Frase AI Review: Is It Worth It?

AI Writing Tools
AI Writing Tools

Frase is a platform designed to assist writers in researching, creating, and optimizing SEO-friendly content. One of the most notable features of this platform is its AI writing function. With the rise of AI-powered writing tools, we like to find out whether Frase AI is worth the investment.

In this review, we will delve into the pros and cons of using Frase, including its AI-powered content optimization, built-in competitor analysis, and user-friendly content editor. Whether you are a professional writer or someone looking to improve your SEO content, Frase has the potential to be a valuable asset in your toolkit.

Frase: Pros and Cons

Frase Interface
Frase Interface

Frase is an AI-powered content optimization tool that helps streamline the content creation process. Here are some of the pros and cons we found while using Frase:


  • Easy to use: Frase has a user-friendly interface that makes it easy to navigate and use. The platform is intuitive and requires little to no training to get started.
  • Content optimization tools: Frase provides valuable insights on relevant keywords and topics, enabling users to optimize their content for search engines and increase organic traffic. The content brief feature is a game-changer, making it easy to find topics and keywords to write about.
  • Customizable templates: Frase supports custom templates, making it easy to create and manage documents. The document management and version control features are excellent, ensuring that users can keep track of changes and collaborate with team members.
  • AI writing: Frase’s AI-writer allows users to tweak and adjust the suggested copy to ensure it meets their needs. With a wide range of predefined outputs (like SEO, Q&A, Rewrite), Frase is an ideal tool for those who produce a lot of content on a regular basis.


  • Additional monthly add-ons: The AI writing feature requires paying for an additional monthly add-on, which can be a downside for those on a budget.
  • Lack of collaborative editing features: Frase lacks collaborative editing features, making it difficult for teams to work together on a document simultaneously.
  • No template version control system: Frase does not support a template version control system, which can be a downside for those who need to manage multiple templates.

Overall, Frase is an excellent tool for content optimization and creation. While it has some drawbacks, its pros outweigh the cons.

Frase Features

Frase is an AI-powered content creation tool that offers a range of features to optimize content creation processes. Here are some of the key features of Frase:

Content Outline

Frase provides a content outline feature that helps users to create a comprehensive outline of their content. This feature allows users to identify the key topics and subtopics that their content should cover. The content outline feature also helps users to organize their content into a logical structure, which makes it easier for readers to follow.

AI-Powered Editing

Frase offers an AI-powered editing feature that helps users to improve the quality of their content. This feature uses natural language processing (NLP) to identify grammatical errors, spelling mistakes, and other issues that can affect the readability of the content. The AI-powered editing feature also provides suggestions for improving the content, such as adding more descriptive language or using more engaging headlines.

AI Writing Templates

Frase offers a range of AI writing templates that can be used to create high-quality content quickly. These templates are designed to help users generate content that is optimized for SEO and readability. The AI writing templates can be customized to suit the specific needs of the user, which makes them a versatile tool for content creation.

Long Form Content Generation

Frase offers a long-form content generation feature that helps users to create in-depth content that is optimized for SEO. This feature uses AI to analyze the user’s content and identify areas where more information is needed. The long-form content generation feature also provides suggestions for adding more detail to the content, which helps to improve its quality and relevance.

In summary, Frase offers a range of features that can help users to optimize their content creation processes. From content outlines to AI-powered editing and long-form content generation, Frase provides a comprehensive suite of tools for content creators.

Frase Pricing

When it comes to pricing, Frase offers a range of plans to suit different needs and budgets. Here’s a breakdown of the pricing plans available:

  • Solo Plan: This plan starts at $15 per month and includes 4 documents
  • Basic Plan: This plan starts at $45 per month and includes 30 documents and 20,000 characters per month. It’s suitable for individuals or small businesses who need basic content optimization features.
  • Team Plan: The Team Plan is priced at $114.99 per month and includes three user seats with the option to add more for $25 per month each. This plan allows users to write and optimize unlimited articles and includes the Pro Add-On for an additional $35 per month.
  • Pro Add-On: The Pro Add-On is an additional $35 per month and unlocks unlimited AI-generated words and other premium features.

Overall, we think that Frase offers competitive pricing for the features and functionality it provides. The Solo and Basic Plans are a good option for those on a tight budget, while the Team Plan and Pro Add-On are ideal for larger teams or businesses with more advanced content optimization needs.

Frase vs Other Competitors

When it comes to AI writing and research tools, Frase stands out as a top contender. However, it’s always helpful to compare and contrast Frase with other competitors in the market. In this section, we’ll take a closer look at how Frase stacks up against two of its main competitors: Jasper AI and NeuronWriter.

Frase vs Jasper AI

Jasper AI Interface
Jasper AI Interface

Jasper AI is a popular AI writing assistant that, like Frase, uses AI to help users generate high-quality content quickly. However, there are some key differences between the two tools. Here are a few points to consider:

  • Content Optimization: Frase offers a range of features to help users optimize their content for SEO, including a content brief tool and a topic clustering feature. Jasper AI, on the other hand, doesn’t have as many SEO-focused features.
  • Pricing: Frase’s pricing is more affordable than Jasper AI’s, with plans starting at $15/month compared to Jasper AI’s plans starting at $99/month.
  • Ease of Use: Many users find Frase’s interface to be more intuitive and user-friendly than Jasper AI’s.

Frase vs NeuronWriter

NeuronWriter Interface
NeuronWriter Interface

NeuronWriter is another AI writing assistant that offers similar features to Frase. Here are some key differences to consider:

  • SEO Analysis: NeuronWriter offers a more accurate SEO analysis than Frase, which can be helpful for users who are looking to optimize their content for search engines.
  • Pricing: NeuronWriter’s pricing is slightly more expensive than Frase’s, with plans starting at $49/month compared to Frase’s plans starting at $15/month.
  • AI Writing Capabilities: Both tools offer powerful AI writing capabilities, but some users find that Frase’s AI is more reliable and consistent.

Overall, each tool has its own strengths and weaknesses, and the best choice for you will depend on your specific needs and preferences. However, Frase’s affordable pricing, SEO-focused features, and user-friendly interface make it a strong contender in the AI writing assistant market.


Frase AI offers an impressive writing tool that can help users structure their content based on top-ranking search results and optimize it for SEO.

One of the standout features of Frase is its ability to generate well-written content that sounds relatively human. While it may not be as good as content written by a real human writer, it is certainly impressive for an AI tool.

We tested Frase AI for over two weeks and found its ability to create SEO-optimized content based on SERPs to be one of its standout features. The software is easy to use and can be a valuable asset for content creators and writers looking to improve their content and rankings.

In summary, if you’re willing to invest in the tool and its features, Frase AI can be a useful writing and research assistant for your content creation needs.

Frequently Asked Questions

How does the Frase AI work?

Frase AI works by analyzing search engine results pages (SERPs) and identifying the most relevant topics and questions related to a particular keyword. It then uses natural language processing (NLP) and machine learning algorithms to generate high-quality content briefs, outlines, and summaries that can be used as a starting point for content creation.

How can I effectively use Frase?

To effectively use Frase, it’s important to start by identifying the keywords and topics that are relevant to your target audience. Once you have a list of keywords, you can use Frase to analyze the SERPs for those keywords and generate content briefs and outlines that are optimized for those topics. Finally, it’s important to regularly review and update your content strategy based on the insights provided by Frase.

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