7 Best On Page SEO Tools (2024 Review)

On Page SEO Tools
On Page SEO Tools

While there are many aspects of SEO to consider, on-page optimization is one of the most important of SEO. On-page SEO involves optimizing the content and HTML source code of a page to make it more search engine-friendly and improve its ranking in search results.

Thankfully, there are many on-page SEO tools available to help us with this task. These tools can help us identify issues with our website’s on-page optimization, suggest improvements, and even automate some of the optimization process.

1. Surfer SEO

Surfer SEO Interface
Surfer SEO Interface

Surfer SEO is a cloud-based on-page optimization tool that analyzes and compares your site to those that are currently at the top of search engine results. Instead of assuming what Google prefers to rank, this tool performs a data-driven analysis that shows exactly what your website is missing.


  • Data-driven analysis: Surfer SEO uses AI to analyze top-ranking pages for your target keywords. It provides data-driven recommendations for keyword usage, content length, and other on-page factors that can help you outrank your competitors.
  • Easy to use: Surfer SEO has a user-friendly interface that makes it easy to navigate and use. You don’t need to be an SEO expert to use this tool.
  • Customizable reports: Surfer SEO allows you to create customizable reports that can be shared with your team or clients. You can choose which metrics to include in the report and how to present the data.


  • Expensive: Surfer SEO is one of the more expensive on-page optimization tools on the market. The pricing starts at $59/month, which may be too expensive for some businesses.
  • Limited keyword research: Surfer SEO’s keyword research functionality is limited compared to other SEO tools. If you need in-depth keyword research, you may need to use another tool in conjunction with Surfer SEO.

In summary, Surfer SEO is a powerful on-page optimization tool that can help you improve your website’s search engine rankings. It provides data-driven recommendations that can help you outrank your competitors.

2. RankMath

RankMath Interface
RankMath Interface

RankMath is a free and paid WordPress SEO plugin that provides a wide range of features to help optimize your website for search engines. We have used RankMath on several websites, and we believe it is one of the best on-page SEO tools available.


  • Easy to use interface: RankMath has a user-friendly interface that makes it easy for users to optimize their website for search engines. It features a step-by-step installation and configuration wizard that sets up SEO for WordPress perfectly.
  • Comprehensive SEO analysis: RankMath provides a comprehensive analysis of your website’s SEO, including keywords, meta descriptions, and titles. It also identifies any errors and provides suggestions for improvement.
  • Advanced Schema Markup: RankMath provides advanced schema markup options that allow you to add structured data to your website. This helps search engines understand your content better and can improve your search engine rankings.
  • Integration with Google Search Console: RankMath integrates with Google Search Console, allowing you to view important data such as search queries, impressions, and clicks.
  • Social Media Integration: RankMath allows you to add social media profiles to your website, which can help improve your social media presence and drive traffic to your website.


  • Limited support: RankMath offers limited support for its free version. However, it does provide a comprehensive knowledge base that can help users troubleshoot any issues they may encounter.
  • Overwhelming for beginners: While RankMath is easy to use, it can be overwhelming for beginners who are not familiar with SEO. However, RankMath provides a comprehensive knowledge base that can help users understand SEO and how to optimize their website.

Overall, we highly recommend RankMath for anyone looking to optimize their website for search engines. It provides a comprehensive analysis of your website’s SEO, advanced schema markup options, and integration with Google Search Console.

3. Semrush

Semrush Interface
Semrush Interface

We believe that Semrush is a great on-page SEO tool. It offers a wide range of features that can help businesses improve their website’s search performance.


  • Keyword Research: Semrush has a huge database of keywords that can help you find the best keywords for your website. You can also see the search volume, competition, and other metrics for each keyword.
  • Site Audit: Semrush can perform a thorough site audit to identify any technical SEO issues on your website. It can also provide suggestions on how to fix these issues.
  • Content Optimization: Semrush can analyze your website’s content and suggest changes to improve its SEO performance. It can also help you find related keywords to include in your content.
  • Backlink Analysis: Semrush can analyze your website’s backlinks and provide insights on how to improve your link profile. You can also analyze your competitors’ backlinks to see where they are getting their links from.


  • Price: Semrush can be expensive, especially for small businesses or individuals. The pricing plans start at $119.95 per month.
  • Learning Curve: Semrush has a lot of features, which can be overwhelming for beginners. It may take some time to learn how to use all of the features effectively.

Overall, we believe that Semrush is a great on-page SEO tool. It offers a wide range of features that can help businesses improve their website’s search performance. However, it may not be the best fit for everyone, especially those who are on a tight budget or are new to SEO.

4. SE Ranking

SE Ranking Interface
SE Ranking Interface

SE Ranking is an all-in-one SEO tool that offers a wide range of features, including website audits, backlink monitoring, on-page SEO, and keyword research. Its on-page SEO checker analyzes your web pages based on your target keywords and provides valuable insights into content quality and optimization.


  • Easy-to-use interface: SE Ranking’s interface is intuitive and user-friendly, making it easy to navigate and use even for beginners.
  • Comprehensive analysis: SE Ranking’s on-page SEO checker analyzes your web pages based on your target keywords and provides valuable insights into content quality and optimization.
  • Customizable reports: SE Ranking allows you to create customizable reports that provide detailed information about your website’s performance and optimization.
  • Competitor analysis: SE Ranking’s competitor analysis feature lets you see how your website stacks up against your competitors in terms of SEO performance.


  • Limited keyword research: SE Ranking’s keyword research feature is not as comprehensive as some other tools on the market.
  • Limited integrations: SE Ranking does not integrate with as many third-party tools as some other SEO tools on the market.

Overall, SE Ranking is a great choice for on-page SEO optimization, especially for those who are looking for an all-in-one SEO tool with a user-friendly interface and comprehensive analysis.

5. PageOptimizer Pro

PageOptimizer Pro Interface
PageOptimizer Pro Interface

We recommend PageOptimizer Pro (POP) for on-page SEO optimization. This tool suite is designed to help you optimize your website’s content for search engines and improve your organic search rankings.


  • Easy to use: POP’s interface is user-friendly and intuitive, making it easy for even beginners to use.
  • Comprehensive analysis: POP analyzes your content and provides detailed recommendations for improving your on-page SEO.
  • Customizable reports: You can customize your reports to focus on the areas of on-page SEO that matter most to you.
  • Multilingual support: POP works in any language and alphabet, making it a great choice for businesses that serve diverse audiences.


  • Cost: POP is not a free tool, and pricing can be a bit steep for smaller businesses or individuals.
  • Limited functionality: POP is focused solely on on-page SEO optimization, so it may not be the best choice for businesses that need more comprehensive SEO analysis and reporting.

Overall, we believe that PageOptimizer Pro is a great choice for businesses looking to improve their on-page SEO. Its comprehensive analysis, customizable reports, and multilingual support make it a powerful tool for optimizing your website’s content.

6. Frase

Frase Interface
Frase Interface

Frase is an AI-powered tool that offers a variety of features to help with on-page SEO. It provides content optimization suggestions, competitor analysis, and more.


  • AI-Powered Content Optimization: Frase’s AI-powered content optimization tool provides suggestions for improving the content on your website. It analyzes the top-ranking pages for your target keyword and provides suggestions for improving your content to match or exceed the top-ranking pages.
  • Competitor Analysis: Frase’s competitor analysis tool allows you to analyze the content of your competitors. It provides insights into their content strategy, including the keywords they are targeting, the topics they are covering, and the structure of their content.
  • SERP Research: Frase’s SERP research tool provides insights into the top-ranking pages for your target keyword. It provides information on the word count, domain rating, and heading count of the top-ranking pages.


  • Limited Free Plan: Frase offers a limited free plan with only 5 searches per month. This may not be enough for users who need to analyze multiple pages or websites.
  • Limited Integrations: Frase has limited integrations with other tools. It currently only integrates with WordPress and HubSpot. This may be a drawback for users who need to integrate Frase with other tools they use for on-page SEO.

Overall, Frase is a useful tool for on-page SEO. Its AI-powered content optimization tool and competitor analysis tool can help users improve their content strategy and stay ahead of the competition.

7. Serpstat

Serpstat Interface
Serpstat Interface

Serpstat is a comprehensive SEO tool that offers a range of features to help improve your website’s on-page SEO.


  • Affordable pricing: Compared to other popular SEO tools like Moz, Ahrefs, and SEMrush, Serpstat is more affordable, making it a great option for small businesses and individuals on a budget.
  • All-in-one platform: Serpstat offers a variety of features, including keyword research, backlink analysis, site audit, and more, all in one platform, making it a convenient tool for your on-page SEO needs.
  • User-friendly interface: Serpstat’s interface is easy to navigate, making it a great option for beginners or those who don’t have much experience with SEO tools.
  • Competitor analysis: Serpstat allows you to analyze your competitors’ websites, giving you insights into their on-page SEO strategies and helping you improve your own.


  • Limited keyword database: Serpstat’s keyword database is not as extensive as some other SEO tools, which can limit your keyword research options.
  • Slow customer support: Serpstat’s customer support can be slow to respond, which can be frustrating if you have urgent questions or issues.

Overall, Serpstat is a solid option for on-page SEO, particularly for those on a budget or who are new to SEO tools. However, it’s important to keep in mind the limitations of the tool and to double-check any data you receive to ensure its accuracy.


In conclusion, on-page SEO is critical for improving your website’s search engine rankings and overall visibility. With the help of the right on-page SEO tools, you can easily manage your website’s keywords and optimize your content for better results.

Surfer SEO is an all-in-one SEO tools that offer a range of features, including on-page optimization, keyword research, and competitor analysis. Semrush is another all-in-one SEO tool that offers a variety of features, including on-page SEO analysis, keyword research, and backlink analysis.

Overall, the best on-page SEO tool for your website will depend on your specific needs and goals. We recommend trying out a few different tools to see which ones work best for you and your website.

Frequently Asked Questions

What is the most effective way to improve SEO?

The most effective way to improve SEO is to focus on creating high-quality content that is optimized for both users and search engines. This includes conducting keyword research, optimizing page titles and meta descriptions, using header tags to structure content, and building high-quality backlinks from reputable websites. Additionally, improving site speed, mobile-friendliness, and user experience can also have a positive impact on SEO.

What are the top 5 factors to consider for on-page SEO?

When it comes to on-page SEO, there are several factors that you need to consider, but the top 5 factors are:

  1. Keyword research and optimization
  2. Title tags and meta descriptions
  3. Header tags and content optimization
  4. Internal linking and site structure
  5. User experience and mobile-friendliness

What are some effective on-page SEO techniques?

Some effective on-page SEO techniques include:

  1. Optimizing page titles and meta descriptions
  2. Using header tags to structure content
  3. Including keywords in content and meta tags
  4. Optimizing images with alt tags and file names
  5. Improving page load speed and mobile-friendliness

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