Our Ahrefs Review: Is It Worth It?

SEO Tools for Websites
SEO Tools for Websites

As a digital marketer, we are always on the lookout for tools that can help us improve our website’s SEO. One such tool that has been gaining popularity in recent years is Ahrefs. Ahrefs is a professional-grade SEO tool that offers a range of features, from keyword management to backlink tracking. In this article, we will be providing a comprehensive review of Ahrefs, highlighting its key pros and cons.

One of the standout features of Ahrefs is its ability to provide in-depth analysis of your website’s backlink profile. Backlinks are an essential component of SEO, and Ahrefs allows you to monitor your backlinks, identify any toxic links, and track your progress in acquiring new backlinks. Ahrefs also offers a range of keyword research tools, allowing you to identify high-volume keywords that you can target in your content.

Ahrefs: Pros and Cons

Ahrefs Interface
Ahrefs Interface

When it comes to SEO tools, Ahrefs is one of the most popular and comprehensive options available. Here are some of the key pros and cons to keep in mind when considering using Ahrefs for your SEO needs.


  • Extensive link database: Ahrefs boasts one of the largest link databases available, making it a powerful tool for analyzing backlinks and identifying link building opportunities.
  • Robust keyword research: Ahrefs’ keyword research tools allow you to find new keyword opportunities, analyze keyword difficulty, and track your rankings for specific keywords over time.
  • Site audit functionality: Ahrefs includes a site audit tool that can help you identify technical SEO issues on your website, such as broken links or missing meta tags.
  • Competitive analysis: Ahrefs allows you to analyze your competitors’ websites to identify their top-performing pages, backlinks, and keywords, giving you valuable insights into their SEO strategies.


  • Expensive pricing: Ahrefs is one of the more expensive SEO tools on the market, which may make it less accessible for smaller businesses or individuals on a tight budget.
  • Steep learning curve: Ahrefs’ extensive functionality can make it overwhelming to use at first, and the user interface can be complex and difficult to navigate.
  • Limited reporting options: While Ahrefs provides a wealth of data, its reporting functionality is somewhat limited, which may make it difficult to share insights with clients or team members.

Overall, Ahrefs is a powerful SEO tool that offers a wide range of functionality for analyzing and improving your website’s search engine rankings. However, it may not be the best fit for everyone, particularly those on a tight budget or those who are new to SEO and may find the learning curve steep.

Ahrefs Features

As one of the most fully-featured SEO tools available, Ahrefs offers a wide range of features for managing and growing your online presence. Here are some of the key features that we find most useful:

Site Explorer

Ahrefs’ Site Explorer is a powerful tool for analyzing any website’s backlink profile. It provides detailed information on the number of backlinks, referring domains, and more. You can also use Site Explorer to analyze your competitor’s backlink profiles and identify potential link building opportunities.

Content Explorer

Ahrefs’ Content Explorer is a great tool for finding popular content in any niche. It allows you to search for content based on keywords, domains, or backlinks. You can also filter results by social shares, backlinks, and more. This tool is great for content ideation and finding popular topics to write about.

Keywords Explorer

Ahrefs’ Keywords Explorer is a comprehensive keyword research tool that provides accurate search volume data, keyword difficulty scores, and more. You can use it to find new keyword opportunities, analyze your competitors’ keyword strategies, and track your keyword rankings over time.

Rank Tracker

Ahrefs’ Rank Tracker allows you to track your website’s search engine rankings for specific keywords over time. You can also track your competitors’ rankings and compare your performance against theirs. This tool is great for monitoring your SEO progress and identifying areas for improvement.

Site Audit

Ahrefs’ Site Audit is a powerful tool for identifying technical SEO issues on your website. It provides detailed reports on issues like broken links, duplicate content, and more. You can use this tool to identify and fix technical SEO issues that might be holding your website back in search engine rankings.

Overall, Ahrefs is a powerful and comprehensive SEO tool that offers a wide range of features for managing and growing your online presence. From backlink analysis to keyword research and technical SEO, Ahrefs has everything you need to succeed in the world of SEO.

Ahrefs Pricing

When it comes to pricing, Ahrefs offers four different plans: Lite, Standard, Advanced, and Enterprise. The Lite plan costs $99 per month, the Standard plan costs $199 per month, the Advanced plan costs $399 per month, and the Enterprise plan costs $999 per month.

Each plan comes with different features and limits on the number of projects, keywords, and reports. For example, the Lite plan allows for five projects, 500 tracked keywords, and 50 reports per day, while the Enterprise plan allows for 25 projects, 10,000 tracked keywords, and 500 reports per day.

It’s important to note that Ahrefs does not offer a free trial, but they do have a seven-day money-back guarantee. Additionally, there are no contracts or setup fees, so you can cancel or change your plan at any time without penalty.

If you need additional users on your account, Ahrefs charges on a pay-as-you-go basis. You can also enable additional pay-as-you-go credits and data, and you’ll be automatically charged when consumption exceeds your plan’s limits.

In terms of value, Ahrefs is a bit on the pricier side compared to some of its competitors, but it’s also one of the most comprehensive SEO tools on the market. If you’re serious about improving your website’s search engine rankings, Ahrefs is definitely worth considering.

Ahrefs vs Other Competitors

When it comes to SEO tools, Ahrefs is one of the most popular and fully-featured options available. However, it’s always worth considering how it compares to other tools in the same space. Here, we’ll take a look at how Ahrefs stacks up against two of its main competitors: Semrush and Moz.

Ahrefs vs Semrush

Semrush Interface
Semrush Interface

Both Ahrefs and Semrush are well-regarded tools for keyword research, backlink analysis, and competitor analysis. However, there are a few key differences between the two.

One of the main advantages of Ahrefs is that it provides data for multiple search engines, not just Google. This can be particularly useful if you’re targeting a specific market where Google isn’t the dominant search engine. Additionally, Ahrefs is known for having more comprehensive data when it comes to backlink analysis.

On the other hand, Semrush is generally considered to be more user-friendly than Ahrefs, with a simpler interface and more intuitive navigation. Semrush also has a wider range of features, including social media monitoring, PPC analysis, and content marketing tools.

Overall, both Ahrefs and Semrush are powerful tools that can help you improve your SEO strategy. The choice between them will depend on your specific needs and preferences.

Ahrefs vs Moz

Moz Interface
Moz Interface

Ahrefs and Moz are two of the most popular SEO tools on the market, and they share many similarities. However, there are a few key differences between them.

One of the main advantages of Ahrefs is its backlink analysis capabilities. Ahrefs provides comprehensive data on backlinks, including information on the domain authority of the linking site, the anchor text used in the link, and more. This can be incredibly useful for link building and competitor analysis.

Moz, on the other hand, is known for its robust keyword research tools. Moz provides data on keyword difficulty, search volume, and more, which can help you identify high-value keywords to target in your content.

Overall, both Ahrefs and Moz are excellent tools for SEO professionals. The choice between them will depend on your specific needs and the areas where you need the most support.


Overall, we found Ahrefs to be a highly effective and comprehensive SEO toolset. Its ability to work with multiple search engines, along with the comprehensive data it provides for backlink building and keyword research, make it a standout option in the market.

One of the key benefits of Ahrefs is its user-friendly interface, which makes it easy to navigate and understand the data provided. The toolset also offers a wide range of features, including site audits, rank tracking, and content analysis, that can be highly useful for businesses looking to improve their online visibility.

Overall, we highly recommend Ahrefs to businesses looking for a comprehensive SEO toolset that can help them improve their online visibility and rank higher in search engine results pages.

Frequently Asked Questions

Can Ahrefs be used for free or is a subscription required?

Ahrefs does not offer a free version of their tool, but they do offer a 7-day trial for new users. After the trial period, users must subscribe to one of Ahrefs’ paid plans in order to continue using the tool.

What is the difference between Ahrefs Lite and Ahrefs Standard?

Ahrefs offers two main subscription plans: Lite and Standard. The main differences between these plans are the number of reports and queries that can be run per day, as well as the number of users who can access the account. Lite is designed for individual users or small businesses, while Standard is designed for larger teams or agencies.

How accurate is Ahrefs’ traffic checker and keyword generator?

Ahrefs’ traffic checker and keyword generator are generally considered to be very accurate and reliable. However, it’s important to keep in mind that no tool can provide 100% accurate data, and that results may vary depending on a variety of factors, including the size and complexity of a website’s backlink profile.

Is Ahrefs a reliable and effective tool for SEO professionals?

Yes, Ahrefs is widely considered to be one of the most reliable and effective SEO tools on the market. Its comprehensive suite of features and data make it an invaluable tool for website owners and marketers who are looking to improve their search engine rankings and drive more traffic to their sites.

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