Our Helium 10 Review – The Best Marketing Tool For Amazon Sellers


  1. Finally, an all-in-one marketing tool to help you on your Amazon selling game? Sign us up! πŸ₯³πŸ₯³πŸ₯³
  2. Research tools, analytics, and operation tools are just a few of the things Helium 10 offers you.
  3. With six price plans, there is something for everyone! πŸ€‘
  4. 4.6 stars from more than 1.2k reviews ⭐️⭐️⭐️⭐️⭐️
  5. Trusted by CNBC, The New York Times, CNN, and more! 😎😎

Helium 10 is an Amazon selling tool that provides you with everything you need to get your business out there and perform well on Amazon. 😎

Let’s be honest here – Amazon is the only place to be when you want to sell high numbers of stock. Who even shops elsewhere anymore? πŸ€·β€β™€οΈπŸ€·β€β™€οΈπŸ€·β€β™€οΈ

Today we’re reviewing Helium 10 to show you its features, resources, price, friendliness, and more. Is Helium 10 the right tool for you? Let’s find out together.

What Exactly Is Helium 10?

Helium 10 is the only complete marketing tool to be used with Amazon FBA with SEO, refunds, product research, fraud protection, inventory management, and more. πŸ‘€

What Exactly Is Helium 10

You’ll get 13 tools with your subscription to Helium 10, including:

  • Niche selection
  • Competitor research
  • List optimization
  • Inventory protection
  • Fraud prevention
  • Product trend research
  • Keyword research
  • Refund management
  • Amazon index monitoring

Helium 10 essentially makes your Amazon selling journey much easier and more enjoyable than it would be without a management tool.

There are plenty of features to boast about with this tool, so let’s get right into them! πŸ‘ŒπŸ‘Œ

Product Research Has Never Been Easier

Helium 10 offers a product research tool, which they call the Black Box tool. This includes many features within it, including filters to find the best product among thousands currently listed on Amazon. πŸ™Œ

Product Research Has Never Been Easier

The filters include rating, review count, monthly revenue, price, and more. This makes it super easy for you to find the competitors that you want to take inspiration from.

Think of it as the SERPs of Amazon. 😜

Product Research Has Never Been Easier

Once you have the best product descriptions from your market, use the scrape keywords feature to find the competitors for those products. You can use this information to target your product better, thus hopefully getting it to your target audience.

Trendster Is Your New Best Friend

This is one of our favorite features from Helium 10, and it helps you find trending products at the moment. πŸ₯³πŸ₯³πŸ₯³

Trendster is an independent tool, so you’ll need the Google Chrome extension to be able to use it with Helium 10. This is easy enough to download within minutes, so what are you waiting for?

Trendster Is Your New Best Friend

Now you’ll need the ASIN of the product you’re looking to find (you can add up to four at a time!), as well as adding up to four keywords. πŸ‘ŒπŸ‘Œ

Use the Trendster button to show how popular each ASIN product is, as well as how popular your chosen keywords are.

Trendster Is Your New Best Friend

The higher your products and keywords are in terms of popularity, the higher the traffic should be on your advertisements. If they’re low in popularity, you can look for more popular alternatives to use instead. This should then get your products ranking higher on Amazon search results. 🦸🦸🦸

Utilize My Product List

The β€˜My Product List’ tab is a nice touch that Helium 10 offers, and it is somewhere that you can store your product ideas for later.

Utilize My Product List

After adding your ideas, you’ll be able to see various data metrics such as price, monthly sales, and monthly revenue. πŸ€‘πŸ€‘

This will tell you which products on your ideas list are going to perform the best, highlighting which you should go ahead with and which should be left in the drafts (for now, at least). You can add as many products to this list as you want. ✍️

What About Keyword Research?

Keyword research is just as important as product research when it comes to excelling on Amazon. Luckily, Helium 10 has you covered. πŸ˜…πŸ˜…

The keyword research tool allows you to search both Walmart and Amazon.

Helium 10 recognizes how vital keyword research is and therefore offers more than one feature to do the job. You can choose which tool you like the most to carry out your keyword research, or you could be extra thorough and use more than one. πŸ’ͺ


This tool is our favorite keyword research tool that Helium 10 offers. It gives you the opportunity to add up to 10 ASIN numbers to help hone your research.


Cerebro also shows you how your competition is performing in terms of keywords, too. If there is anything performing well in their stats, you can copy the strategy and hopefully reap some of the rewards yourself. 😏😏



We love this tool! It’s genius – have you ever gone to search for a product and misspelled its name, but searched anyway? 🀷

That is what this tool is counting on. Misspellinator extracts those misspelled words and gives them to you to use in your advert.


All you need to do is give the tool the correctly spelled keyword and watch it work its magic. Now add these to your advert, and anytime someone misspells the keyword, your product should still show up in their searches. Clever, right? 🀩🀩🀩



Research all you want through magnet by taking just a few words or phrases and copying them into its database. Again, Magnet offers useful metrics to determine the best course of action when it comes to your products.


You can copy phrases straight from your My List page, saving some time. πŸ‘

Optimize Your Listings With Helium 10

Optimizing your listing is so important that your products can rank higher on Amazon’s searches. Think about how many times you have shopped on Amazon. Now, how many times did you make it to the second page of the results? 😬😬

We can only think of a handful of times we have ever clicked through to the next page.

So, in optimizing your listings, you’re giving your products a much higher chance of being seen nearer the top of the first page. 😎

Optimize Your Listings With Helium 10

Again, Helium 10 offers multiple tools to help you do this, and you can pick your favorite.


This keyword processing tool is one that helps you to filter out the best keywords from the bad. In fact, Frankenstein helps you by rifling through a thousand keywords in a matter of seconds! πŸ₯³

Simply add in your keywords and use the options to sort through your keywords in seconds. This saved us hours of time!



With just one click, Scribbles will have your listing optimized with the use of proper keywords.


This tool offers incredibly advanced features designed for listing optimization. You can also use it to write your product descriptions, add bulleted lists, and create search terms for your product, too. πŸ™ŒπŸ™ŒπŸ™Œ

Index Checker

The index checker helps you to add more products to your listing without the hassle of manually indexing them. In just one click, your products will be ordered how you want them, making it easier for your customers to find what they are looking for. πŸ‘€

Index Checker

The index checker also advises you on which keywords are bad and therefore should be removed. This is just another bonus to Helium 10’s index checker.

Listing Analyzer

Now you’ve created your product listing, Helium 10 offers you the chance to vet it before publishing it. This checks the integrity of your listing to make sure it is good enough for publishing.

Listing Analyzer

You can analyze up to 10 product listings at a time and also compare them with their competition listings. πŸ‘―πŸ‘―

All you need to do for this is add the ASIN number or URL for the listing and click the Analyze button. Now you’ll have a screen full of useful information to use, either confirming that your listing is good to go or show you what you should consider changing to make it more effective. πŸ‘Œ

Manage Your Listings With The Operations Tab

Helium 10 offers you so many features to use to manage your Amazon listings. For starters, the inventory management tool is super efficient in the way you can check stock levels and set up alerts for when you need to restock.

Manage Your Listings With The Operations Tab

There is also the Refund Genie tool, which makes it simple to refund a customer if necessary. If you’ve ever tried to manually refund a customer in an FBA business, you’ll know how much of a pain this can be. But no more! Helium 10 has you covered. πŸ’ͺπŸ’ͺ

(Bear in mind that you’ll need to have an MWS API access token before using the Refund Genie.)

Manage Your Listings With The Operations Tab

The inventory protection tool is invaluable when it comes to protecting your stock from competitors. You can also set a maximum order quantity for single customers, protecting you from coupon hoarders. πŸ™…πŸ™…πŸ™…

This tool is great for connecting with your suppliers and buyers, ensuring that you know exactly what is needed and when. You’ll need to connect your Seller Central Account with Helium 10 for this feature.

Finally, the operations tab also gives you access to email templates that you can use to contact your customers and/ or suppliers. These templates are easily customizable for your convenience. 🀯

Manage Your Listings With The Operations Tab

Away from your desk? No worries, Helium 10 now offers a mobile application so that you can take your account wherever you go. 🀳 Manage your business anywhere in the world through this mobile app, with product research capabilities, create and edit product listings, and more.

Keep Track Of Your Progress With Analytics

In any business, analytics is one of the most important things you need to have access to. Helium 10 offers tracking of your performance for you to look at whenever suits you. πŸ“ˆπŸ“ˆπŸ“ˆ

Keep Track Of Your Progress With Analytics

The profits tool is one that we enjoy the best, helping us to analyze how much we have made from each product.

However, there is much more to the analytics tab than just profit – it shows you your sales trends, gross revenue, inventory management, performance matrix, net profit, and more. 🀩🀩

Keep Track Of Your Progress With Analytics

You can give yourself a competitive advantage over your competitors with the help of Helium 10’s market tracker tool. All you need to do is create a targeted market to see how your competitors are performing and take inspiration from what is working from their efforts.

Work smarter, not harder! 😏

If you’re interested in tracking how your products are performing on Amazon, don’t forget that you can also use one of the keyword trackers that Helium 10 provides. These will show you the rankings of each of your Amazon listings. πŸ€“πŸ€“

Is Helium 10 Worth The Price?

There are six price plans that Helium 10 offers (yep, you read that right!) so there is something for everyone.

Is Helium 10 Worth The Price

Free Plan πŸ€‘

The free plan on Helium 10 is incredibly basic and only gets you access to a few of the many features we have talked about today. It’s beneficial for people who want to take a look around the platform, but if you actually want to use any of the features, you’re probably going to have to upgrade quite quickly.

Starter Plan πŸ€‘πŸ€‘

The starter plan comes in at $39 a month and gets you:

  • 20 Blackbox uses
  • Xray Chrome Extension
  • 2 uses Cerebro
  • 2 uses Magnet
  • Trendster access
  • 30 days of Frankenstein
  • 30 days of Scribbles

This is a great plan for new entrepreneurs who want to make the most of their Amazon listings. Your access is still limited compared to the more expensive plans, but this is a good option if you want to test the waters.

Platinum Plan πŸ€‘πŸ€‘πŸ€‘

The platinum plan is the most popular plan as it gives you more access than the standard plan without the higher price point. At $99 a month, you’ll get unlimited use of most tools, as well as 5,000 emails and 300 ASIN alerts.

This is a great tool for people who are growing their businesses and don’t want to deal with restrictions on their marketing tools.

Diamond Plan πŸ€‘πŸ€‘πŸ€‘πŸ€‘

The diamond plan is where the bigger businesses go to takeoff. For $249 a month, you’re getting access to all unlimited tools, as well as 5,000 keywords tracked, 300 indexes, 600 ASIN alerts, and 15,000 automated emails every month.

This plan is expensive, but the results are worth it. The diamond plan is excellent for experts in the business field looking to scale their business and take it to the next level.

Is Helium 10 Worth The Price

Elite Plan πŸ€‘πŸ€‘πŸ€‘πŸ€‘πŸ€‘

The next two plans are tailored for your usage. The elite plan, priced at $399 a month, is suitable for advanced sellers who want to scale their business in the shortest amount of time possible.

Along with all of the access you’d get from the diamond plan, you’ll also have access to:

  • Quarterly in-person workshops
  • Access to a private FaceBook group
  • $40,000 per month ad spend
  • Live monthly online training from industry experts

This plan takes no restrictions to a new level, giving you 1000 ASINs and 50,000 emails per month. Can you even send that many emails every single month??

Custom Plan πŸ€‘πŸ€‘πŸ€‘πŸ€‘πŸ€‘πŸ€‘

Finally, the custom plan is whatever you want it to be. If you have outgrown the elite plan, you can talk to Helium 10 about creating a custom plan for your business.

So, Is It Worth The Money? πŸ€”

Helium 10 is a great tool, but its price points skyrocket quickly. Despite this, we think that it absolutely is worth the money – provided you are using the right plan for you. If you have the budget, the diamond and elite plans are unrestrictive and sure to benefit your business. πŸš€

What We Loved About Helium 10

There are many things to love about Helium 10, but we have had to keep our list short and sweet (you don’t have all day!). Here are three things we loved about this tool. πŸ‘πŸ‘πŸ‘

Chrome Extension

Helium 10 comes with a Chrome extension that you can add to your browser for quick access to five tools. This makes your research incredibly convenient and instant. At a click of a button, you have these five tools at your fingertips:

  • Xray
  • ASIN grabber
  • Profitability calculator
  • Inventory levels
  • Review downloader

We appreciated this mini version of Helium 10 always with us on our browser, ready to use at any moment. πŸ™Œ

What We Loved About Helium 10

How Many Tools?!

The sheer volume of tools Helium 10 gave us was a welcomed surprise. The fact that there are multiple tools that offer the same capabilities (product research and keyword research) was really cool. 😎😎

We enjoyed being able to test out these different tools and settle on one that we liked best.

Competitor Research

Two heads are always better than one – and 10 heads are even better! When creating our product listings, we found the competitor analysis features of Helium 10 invaluable. πŸ‘Œ

We also appreciated the fact that we would protect our products from pesky competitors! The way Helium 10 treats competition is perfect and we appreciated it every step of the way.

What We Didn’t Like About Helium 10

Now what we didn’t like so much about Helium 10. πŸ˜•

Steep Learning Curve

Okay, so logging onto Helium 10 gives you very little information about the tools in your arsenal. The learning curve is difficult to navigate and there isn’t much help in the way of tutorials. We think that beginners would have a difficult time adjusting to this tool without the help of lots of Google searches. 🀣🀣

Comparison: Helium 10 Vs. Jungle Scout

Jungle Scout is another marketing tool used for Amazon sellers. It’s not an all-in-one marketing tool, though, so you’ll need to use it alongside other tools to make a complete set. 😐

Comparison - Helium 10 vs. Jungle Scout

Helium 10, on the other hand, is a complete tool already, meaning that you only need to take out a subscription with one tool to cover all bases. πŸ‘ŒπŸ‘Œ

Helium 10 and Jungle Scout both offer similar tools like keyword research, analysis, and more. However, it’s important to note that while Helium 10 offers both basic and advanced marketing features, Jungle Scout only offers the former.

Jungle Scout also offers no free plan to its users, while Helium 10 does. While Jungle Scout is cheaper monthly, it doesn’t come with as many features as the alternative. πŸ€·β€β™€οΈ

Due to the simplicity of the tool, Jungle Scout is easier to use and understand than Helium 10. This means that it might be better for beginners who are fresh into the Amazon selling scene. πŸ€—πŸ€—

Still, you cannot use Jungle Scout forever. Sooner or later, your business will outgrow its capabilities and you’ll need something more powerful.

Whether you opt for Helium 10 now or after this happens is up to you! 😎

Our Verdict

Overall, we think that Helium 10 is more than worth the monthly cost. It is an invaluable tool (not to mention the first of its kind!) and has helped thousands of Amazon sellers take their business to the next level. πŸ₯³πŸ₯³πŸ₯³

It’s not perfect and can take a while to learn how to properly use all of its tools, but once you get the hang of it, the only way is up with Helium 10.

There are multiple levels of price plans to choose from, so your account can grow with your business. And with all of these tools under your belt, your business will never stop! πŸš€πŸš€

We love this tool, and we think you will too. Give it a go with the free account and decide for yourself!

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