Ghost vs WordPress: Which is Better?

Blogging Platforms
Blogging Platforms

When it comes to choosing a platform for your website or blog, two of the most popular options are Ghost and WordPress. While both platforms have their pros and cons, it’s important to understand the key differences between them to determine which one is the best fit for your needs.

Ghost is a newer platform that focuses solely on publishing and content creation. Its editor is designed to provide the best possible writing experience, with flexible formatting options and a distraction-free interface. On the other hand, WordPress is a more established platform that offers a wide range of features, including e-commerce capabilities and a vast library of plugins and themes.

Ghost: Pros and Cons

Ghost Interface
Ghost Interface

When it comes to Ghost, there are several pros and cons to consider before choosing it as your blogging platform. Let’s take a closer look at what Ghost has to offer:


  • Focused on publishing: Ghost is a publishing-first platform, meaning that it’s designed to make publishing and managing content as easy as possible. This focus results in a streamlined user interface that allows you to quickly create and publish content without getting bogged down in unnecessary features.
  • Clean and modern design: Ghost’s default theme is clean and modern, making it a great choice for bloggers who want a simple, elegant look. Additionally, Ghost’s themes are highly customizable, so you can tweak the design to your heart’s content.
  • Built-in SEO: Ghost includes built-in SEO features that make it easy to optimize your content for search engines. This includes features like XML sitemaps, canonical tags, and meta descriptions.
  • Fast and lightweight: Ghost is built on modern web technologies and is optimized for speed. This means that your site will load quickly and be more responsive than sites built on older platforms.


  • Limited plugin support: Unlike WordPress, Ghost has a limited number of plugins available. While this can be a good thing if you don’t want to get bogged down in too many options, it can also be frustrating if you need a specific feature that isn’t available.
  • Limited theme selection: While Ghost’s default theme is great, the selection of third-party themes is limited compared to WordPress. This can make it harder to find a theme that fits your specific needs.
  • Limited community support: Because Ghost is a newer platform, it doesn’t have the same level of community support as WordPress. This means that it can be harder to find help if you run into issues or need to customize your site.

Overall, Ghost is a great choice for bloggers who want a simple, streamlined platform that’s focused on publishing. However, if you need a lot of customization options or have specific feature requirements, you may want to consider WordPress instead.

WordPress: Pros and Cons Interface Interface

WordPress is a popular and widely-used content management system (CMS) that has been around for over a decade. It has a lot of strengths and weaknesses that are important to consider before deciding whether it’s the right platform for your blog.


  • Ease of Use: WordPress is known for its user-friendly interface, making it easy for even beginners to start a blog quickly.
  • Customizability: With thousands of themes and plugins available, WordPress offers a high level of customization to make your blog unique.
  • SEO-Friendly: WordPress is designed to be SEO-friendly, with features like easy-to-use permalinks and plugins like Yoast SEO to help optimize your content for search engines.
  • Large Community: WordPress has a large and active community of users, developers, and designers who can offer support and resources.


  • Security: Because WordPress is so widely used, it’s a popular target for hackers. This means that you need to be diligent about keeping your site secure with regular updates and strong passwords.
  • Performance Issues: Depending on the theme and plugins you choose, WordPress can be resource-intensive and slow down your site’s performance. It’s important to choose lightweight options and optimize your site to ensure fast load times.
  • Costs: While WordPress itself is free, costs can quickly add up with paid themes, plugins, hosting, and developer fees if you need help with customization or maintenance.

Ghost vs WordPress: Features Comparison

When it comes to choosing between Ghost and WordPress, it is important to consider the features each platform offers. In this section, we will compare the key features of both platforms to help you make an informed decision.


Both Ghost and WordPress are excellent platforms for blogging. Ghost was initially designed as a publishing-first platform, and it has stayed true to this philosophy. Its editor is designed to make writing and publishing blog posts as simple and streamlined as possible. WordPress, on the other hand, started as a blogging platform but has since evolved into a full-fledged CMS. It still offers powerful blogging features, but it also has a steeper learning curve.


If you are looking to set up an online store, WordPress is the better option. It offers a wide range of ecommerce plugins, including WooCommerce, which is one of the most popular ecommerce plugins available. Ghost, on the other hand, does not offer any ecommerce features out of the box. You will need to use third-party integrations to set up an online store.


Both Ghost and WordPress offer excellent SEO features. Ghost is designed with SEO in mind, and it offers a range of built-in SEO features, including XML sitemap generation, canonical URLs, and meta descriptions. WordPress also offers a range of SEO plugins, including Yoast SEO, which is one of the most popular SEO plugins available.


Both Ghost and WordPress take security seriously. Ghost is a closed-source platform, which means that its code is not available for anyone to view or modify. This makes it less vulnerable to security issues. WordPress, on the other hand, is an open-source platform, which means that its code is available for anyone to view and modify. While this can lead to more security issues, WordPress has a large community of developers who are constantly working to improve its security.

Ease of Use

When it comes to ease of use, both Ghost and WordPress have their strengths and weaknesses. Let’s take a closer look at each platform.


Ghost is known for its simplicity and ease of use. The platform is designed with the writer in mind, and the user interface is clean, intuitive, and easy to navigate. Ghost’s editor is minimalistic, allowing writers to focus on their content without distractions. The platform also offers a drag-and-drop editor, making it easy to create and customize pages without any coding knowledge.

However, Ghost can be a bit more challenging to set up than WordPress. While Ghost offers a hosted platform, self-hosting requires more technical knowledge. Additionally, Ghost’s plugin and theme options are more limited than WordPress, which can make customization more challenging.


WordPress is the most popular content management system in the world, and for a good reason. The platform is incredibly versatile and can be used to create any type of website, including blogs. WordPress is also very user-friendly, and its editor is easy to use, even for beginners. The platform offers a wide range of plugins and themes, making it easy to customize and extend your website’s functionality.

However, WordPress can be overwhelming for beginners due to its extensive options and settings. The platform’s editor can also be cluttered, making it harder to focus on writing. Additionally, WordPress’s plugin and theme options can be overwhelming, making it challenging to find the right ones for your site.

Pricing Comparison

When it comes to pricing, there are some notable differences between Ghost and WordPress. Here’s what you need to know:

Ghost Pricing

Ghost offers a range of pricing plans to suit different needs. The basic plan is free and includes hosting on Ghost’s own servers, although it does come with some limitations. For example, you can only have one staff user and a limited amount of traffic.

For those who need more, Ghost offers a range of paid plans. The most popular plan is the “Standard” plan, which costs $29 per month (billed annually) and includes unlimited staff users, unlimited traffic, and access to all of Ghost’s features.

WordPress Pricing

WordPress is a bit more complicated when it comes to pricing. There are two different versions of WordPress: and is free to download and use, but you’ll need to find your own hosting and domain name., on the other hand, offers a range of pricing plans that include hosting and a domain name. The basic plan is free, but it comes with some limitations, such as a subdomain and limited storage space. The paid plans range from $4 per month to $45 per month, depending on your needs.

Which is Better?

When it comes to pricing, both Ghost and WordPress have their pros and cons. Ghost’s pricing is more straightforward, but it can get expensive if you need all of the features.’s pricing is more complicated, but it does offer a range of options to suit different needs and budgets.

Customer Support

When it comes to choosing a blogging platform, having access to reliable customer support is essential. Both Ghost and WordPress offer various customer support options, but there are some differences.

WordPress Customer Support

WordPress offers extensive customer support options, including:

  • Official documentation
  • Community forums
  • WordPress support team
  • Third-party support services

The official documentation is comprehensive and covers almost all aspects of WordPress. The community forums are active and provide quick solutions to most issues. The WordPress support team is available via email or live chat for paying customers. Third-party support services are also available, but their quality may vary.

Ghost Customer Support

Ghost also offers various customer support options, including:

  • Official documentation
  • Community forums
  • Email support for paying customers
  • Priority support for larger plans

The official documentation is well-organized and covers most aspects of Ghost. The community forums are active and provide quick solutions to most issues. Email support is available for paying customers, and priority support is available for larger plans.

Integration Capabilities

When it comes to integration capabilities, both Ghost and WordPress offer a range of options to connect with third-party services. However, WordPress has a clear advantage in this area due to its popularity and long-standing reputation in the market.

WordPress has a vast library of plugins and integrations available, allowing users to connect with a variety of services and tools, such as email marketing platforms, social media networks, and e-commerce solutions. Additionally, WordPress has a REST API that enables developers to create custom integrations with other applications.

On the other hand, while Ghost also has a decent selection of integrations available, it is not as extensive as WordPress. Ghost offers integrations with services such as Zapier, Google Analytics, and Mailchimp, but it lacks the same level of community support and developer resources as WordPress.

That said, one area where Ghost excels in terms of integration capabilities is its native support for Markdown. If you’re a writer or content creator who prefers to write in Markdown, Ghost makes it easy to import and export your content seamlessly.

User Reviews

When it comes to choosing between Ghost and WordPress, user reviews can be a valuable resource. We scoured the web to find out what users are saying about these two platforms, and here’s what we found:

WordPress User Reviews

WordPress has a massive user base, with over 40% of all websites on the internet using the platform. Many users praise the platform for its ease of use, flexibility, and vast plugin library. However, some users note that WordPress can be slow and bloated, especially when using too many plugins.

One user writes: “WordPress is an excellent platform for building websites. It’s easy to use, and there are so many plugins available that you can customize your site to your heart’s content. However, I’ve noticed that my site can be slow at times, especially when I have too many plugins installed.”

Ghost User Reviews

Ghost is a newer platform, but it’s quickly gaining popularity, especially among bloggers and content creators. Users praise Ghost for its simplicity, speed, and focus on writing. However, some users note that Ghost’s limited plugin library can be a drawback.

One user writes: “I love using Ghost for my blog. It’s fast, easy to use, and the writing experience is excellent. However, I wish there were more plugins available, especially for things like SEO and social media integration.”


In comparing Ghost and WordPress, we have found that both platforms have their strengths and weaknesses.

WordPress is a highly customizable platform with a massive ecosystem of free plugins and themes. It is a great choice for those looking to build complex websites with many features and functionalities.

Ghost, on the other hand, is a publishing-first platform that is simple and easy to use. It is a great choice for bloggers and writers who want to focus on their content without worrying about the technical details.

In summary, the choice between Ghost and WordPress ultimately depends on your specific needs and preferences. We recommend evaluating your goals and considering factors such as ease of use, customization options, and performance before making a decision.

Frequently Asked Questions

What are some examples of websites built using Ghost?

Ghost is a popular platform for bloggers and publishers who want a simple and easy-to-use content management system. Some examples of websites built using Ghost include The Next Web, Codecademy, and The Daily Egg.

What are some popular Ghost themes?

Ghost offers a wide range of themes for bloggers and publishers. Some popular Ghost themes include Editorial, Lyra, and Massively.

Is Ghost free to use?

Ghost offers a free plan for bloggers and publishers who want to get started with the platform. However, the free plan has limited features and functionality. Ghost also offers paid plans with more advanced features and functionality.

How does Ghost compare to WordPress in terms of features and functionality?

Ghost and WordPress are both popular content management systems for bloggers and publishers. While WordPress offers more customization options for themes and plugins, Ghost is more focused on publishing and content creation. Ghost also offers a simpler and more streamlined user interface than WordPress.

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