11 Best SEO Reporting Tools in 2023

If you’re looking for the best SEO reporting software that the internet has to offer, then you’ve come to the right place. 👌👌

Making sure that you’ve always got an eye on your SEO reports is essential, and it helps you to maintain your progress and KPIs. 

To do this, though, you’re going to need an effective SEO reporting tool. There are plenty out there for you to choose from, but which is the best? 🤔

Today we’re looking at and comparing 11 of the best SEO reporting tools. 

1. SurferSEO – the best all-in-one SEO tool, including reporting. This tool will pay for itself in useful recommendations to take your website to the next level. 🤑🤑
2. SEMrush – the best SEO reporting tool for larger teams and businesses. It is another all-in-one tool with an effective marketing toolkit to benefit from. 💪
3. Mangools – another excellent SEO reporting tool. With everything you need to excel in SEO, this tool is perfect for beginners. 👍👍

1. Surfer SEO

Surfer SEO

Surfer SEO is our favorite all-in-one SEO tool of all time. It saves you time on so many things thanks to its impressive list of features, and it can even upgrade your content performance among your different sites. 

If you’re someone who spends way too much time researching competitor content or briefing content to writers, Surfer SEO is about to change the game. 😱😱

Even if you’re a beginner when it comes to SEO, Surfer SEO is easily usable thanks to its recommendations. You’ll feel like you’re collaborating with an industry professional rather than just using an online tool! 😎

Surfer SEO has four key features, including Planner, Brief, Content Editor, and Audit. Here’s what you can expect from these four components: 

  • The Planner helps to use keyword research and SERP analysis to plan out new content. 👍
  • The brief uses Surfer SEO’s AI tools to create optimized outlines for your content.
  • The Content Editor gives you on-page recommendations for your personalized content, using high-ranking keyword trends and your biggest competitors. 😏
  • Use Surfer SEO’s Audit feature to carry out competitor research and analysis before using its recommendations for pre-existing content on your website. 😲

But that’s not all Surfer SEO does (it’s hardly scratching the surface, actually). You can also create reports that help you to share information easily with your clients or colleagues. 

Instead of spending between 30 and 60 minutes gathering information for your reports, you can do it all within just a few minutes with Surfer SEO. These can then be shared externally through emails or downloads. Simple as that! 🤪🤪



The only issue with Surfer SEO is the price. This tool is for people dedicated and serious about content creation and management. The most basic plan will cost you $49 a month annually, or $59 a month when billed monthly. 🤔

Despite the higher costs, Surfer SEO is sure to pay for itself if you take its recommendations into consideration. There is a reason why this tool is taking the industry by storm, and you could be benefiting from it right now! 🤩🤩🤩

2. SEMrush


SEMrush is our second favorite SEO tool on the market due to how complete it is – everything you could possibly need from your SEO tool is right here, integrated into SEMrush’s interface. 

With more than 50 tools and reports that cover every possible aspect of online marketing (we’re talking rank tracking, keyword research, PR monitoring, link building, PCC research, and more!), it’s no wonder that SEMrush has become one of the industry leaders. 🤓

SEMrush boasts more than 10 million active users and has even won awards for its ingenuity and innovation in the world of online marketing. ⭐️⭐️⭐️⭐️⭐️

The reporting function is often unmatched by other platforms, with plenty of flexibility and special features. This makes it ideal for larger businesses, but smaller companies can also benefit from it as well.

You can create PDF reports that are both customizable and visually appealing. There are templates to make the process easier, but you can also create custom reports, too! You can also schedule these as frequently as you’d like. 🙌



Our only gripe with SEMrush is its price, as it is one of the more expensive tools on our list. If you have $99.95 in the budget for marketing tools every month, then this is a great choice for you! 🤑

3. Mangools


Mangools (great name! 😂) is an amazing SEO tool in the industry and our personal favorite for beginners. It is super easy to use and doesn’t require any prior knowledge of these kinds of tools – you can learn as you go thanks to the tutorials. 

The reason why Mangools is so great for beginners is that it focuses on the most important SEO tools and metrics that a beginner would be most interested in, instead of bogging the interface down with too many features. 🤗🤗

Mangools comes with a built-in toolkit that can help you to find the best keywords to use, analyze SERP data no matter its location, find backlink opportunities, track ranking positions, and monitor your competitor’s websites. There’s more, but we don’t have all day! 😋

The reports capability is an added bonus, as you won’t find many beginner-friendly SEO tools with built-in reports functions! 🥳

It helps you to create easy-to-read reports that easily show all of the metrics that you want to keep tabs on within minutes. You can customize these, and create different reports for different purposes. 



Again, Mangools interface is so easy to use that you’ll find it super beginner-friendly. As well as it is one of the easiest SEO tools to use on the market, it’s also rather inexpensive at $29.90 a month. Take advantage of the 10-day free trial, too! 😁😁

4. Serpstat


Serpstat is an excellent SEO tool for freelance SEO specialists and consultants. This is because it is one of the more affordable options on our list, without compromising any of its tools or quality. 👏👏👏

This platform has everything you need for maximizing your SEO efforts and PPC management. 

One of the most prominent features is the custom reporting tool, as well as the built-in tracker and backlink analysis tool. Other tools that Serpstat offers are keyword research, site audits, and competitor research. 🤗

Serpstat offers more than 30 tools for you to use, so make the most of them! 😲😲

The reporting function allows you to create clear and concise reports that you can share with clients and colleagues. 

Simply drag and drop blocks of data from Serpstat’s interface and customize the display around it with the help of pre-built templates. Then either download them as PDFs or send them directly to email addresses. 



The price of Serpstat starts at $45 a month, although you can test it out with a free account before making the jump to a paid platform. 👍

5. SE Ranking

SE Ranking

SE Ranking is one of the hottest SEO reporting tools in the industry. It comes with everything you need, without the help of any unnecessary or expensive third-party tools. 

This SEO platform offers you countless tools that will help you with all of your SEO needs, as well as create efficient and detailed reports. 😎

Here are just some of the things that you can do through SE Ranking: 

  • Track keyword positions across multiple search engines, with 100% accuracy ensured! 🤓🤓
  • Keep tabs on your website’s backlinks, as well as analyze them. 
  • Carry out an audit on your website to see how it is performing in terms of SEO, allowing you to strengthen any issues that may arise. 
  • Conduct keyword research.
  • Track your social media platforms and automate your posts to enhance your online presence. 
  • Analyze the SEO of competitors to consider their keywords and backlinks while monitoring their traffic, insights, and more. 🤩

Now, what can’t you report on with all of this information? 

The report builder from SE Ranking is easy-to-use, and you can pull data from anywhere on the platform. Simply drag the module you want in the report (examples include traffic, competitors, SMM, marketing plan, and rankings) into the interface and watch your report come to life! 😆

You can then customize the report further and even add notes. Schedule the report to be sent to your email at regular intervals so that you can keep tabs on your SEO efforts! What’s not to love? 🥰



With plans starting at just $23.53 a month depending on your subscription period and usage, this tool is surprisingly affordable. There is also a 14-day free trial! 

6. SEO Powersuite

SEO Powersuite

SEO Powersuite is a tool that can be downloaded to make an efficient SEO reporting software solution for your brand. Use it through your desktop to uncover a wide range of data that you can use for all sorts of SEO reports. There’s a reason why it’s called a POWERsuite! 😏😏

Using SEO Powersuite, you’ll find four main toolkits for you to use. Each of these supports a different aspect of your SEO journey – Rank Tracker, SEO SkyGlass, Website Auditor, and Link Assistant. 

Each of these toolkits has its own reporting feature built-in, and you can do a number of things with these, such as:

  • Find your keyword research position in organic traffic through the Rank Tracker tool.
  • Generate backlinks reports (and choose the level of detail you want!) with the help of SEO SpyGlass. 
  • Create an SEO audit report through the Website Auditor.
  • Analyze your link-building past through reports with your Link Assistant. 

These tools have a lot more functionality than just creating reports, but this is one of the most helpful tools for online marketers focusing on their SEO results. 🧐

Other noteworthy features that you’re bound to love from SEO Powersuite include flexible report formats, automated reports schedulers, pre-made templates, and white label support. 



SEO Powersuite doesn’t give you the option to pay monthly, so the annual cost starts from $299. There is a free option available, but you’ll find the functionality will be much more limited. 🤨

7. Raven Tools

Raven Tools

Raven Tools is another SEO tool to watch if you want to create white-label reports from your data. Pull your information from more than 30 third-party platforms to create your WYSIWYG reports.

Raven Tools only focuses on creating the reports, so you will need another SEO tool that is already housing all of the data you want to be used in your information. Raven Tools can be integrated with these tools to enhance it, adding SEO reports to its list of offerings. 👍👍👍

You can then customize the visuals on your reports thanks to the templates and design features that Raven Tools has to offer. 

Raven Tools gives you the option to create all sorts of reports, such as website analytics reports, PPC campaign reports, social media reports, and even more. 😍

You can then create graphs and charts for any KPIs you want to visualize and add customizable widgets to them. 

Raven Tools integrates with analytic platforms such as Google Search Console and Google Analytics. However, it also has its own pre-integrated tools that can help you gather better insights and data for your reports. 

This includes competitor research, rank tracking, link building, competitor research, keyword analysis, and backlink checking. 

Overall, this is an excellent tool if you already have an SEO marketing platform without an option to create reports.  😇😇😇



Plans begin at $39 a month with other connectors charged separately. Raven Tools offers a 7-day free trial. 

8. Nightwatch


Nightwatch is a platform hidden away in the Cloud, which can gather and report on plenty of site performance data, as and when you need it. This tool is designed to ensure that you have all of the necessary site and performance data that you need, exactly when you need it. 🥳

The dashboard keeps track of rankings, keyword distribution, and site traffic. This is all in real-time, and there’s no delay for your data to update. 

Nightwatch works alongside Google Search Console and Google Analytics to ensure that the data you’re being shown is correct. You can also use this tool to find competitors to take inspiration from and to see how their content is performing. 

Reporting is really where Nightwatch shines, though, with customizable reports that look as good as they are effective. Tailor them to report on any of the metrics that you want to show off, and send them to the people you want to see them. It’s that simple! 😎😎😎

Nightwatch allows you to make as complex or simple reports as you need. The graph option is an excellent way of showing more in-depth and difficult data to clients who might not understand it in written form. 


The price point isn’t too bad for Nightwatch, either. With a base price of $19 a month, this is a good tool for people just starting out in the world of SEO, or for those who don’t know whether they will make the most of a reporting feature from one of the more expensive tools. 💪💪

9. Supermetrics


Supermetrics is an SEO tool that is perfect for people needing to move marketing information and data around between sources and the destination. 

Consider the fact that you want to report on the SEO metrics acquired by Ahrefs through Google Data Studio since the former doesn’t offer a reporting feature. 🥱

Instead of having to input all of the data one piece at a time, you can use Supermetrics to make your job 10x easier! Supermetrics will pull all of the data you need from one tool to the other, saving you hours of manual work! 🥳🥳🥳

You can even use Supermetrics to schedule automatic transfers between tools so that you can keep up to date with your regular reporting. 

There are plenty of supported tools to use as connectors and destinations, and you can alternate between lots of different tools to make the most out of your subscription. 



Speaking of subscriptions, Supermetrics is very flexible when it comes to its plans. The price for the basic plan starts at $59 a month. Don’t forget, there is a 14-day free trial to take advantage of! 🙂🙂

10. Databox


Databox is an analytics platform dedicated to businesses around the world. You can integrate it with numerous other platforms to create a powerhouse of SEO tools.

Unfortunately, this means that Databox is not an all-in-one SEO platform. However, the integrations are seamless and this tool will help take your current SEO tool to another level. 🙌🙌🙌

Still, Databox’s reporting and data visualization capabilities are amazing and are sure to enhance your SEO efforts and wow your clients. 👌

Databox even includes an option to customize your own KPI dashboards which will help your reporting. 

There are more than 70 options for integrations, so you have the option to use your Databox account with plenty of other programs in your toolkit. You can then pull data from these other sources to create your reports. 😁😁

Speaking of reports, there are over 200 pre-made report templates available on Databox, and hundreds of data blocks ready for your to drag and drop into your reports. 👌👌

Databox is super flexible with being able to mix and match your data, as well as altering the visual aesthetics with almost endless customization options. 



The cost of Databox is slightly higher at $72 a month, but for the seamless integrations and a fantastic number of report options to play around with, we think it’s more than worth it. Plus, there is a free limited account available. 😀

11. Buzzsumo


Finally, Buzzsumo is a marketing platform with report building added in as one of its features. This is an excellent choice if you need to include content analysis research in your reports. 

Content marketers need to use data from their content marketing strategy to ensure that it is as effective as possible. To do this, Buzzsumo uses insights into your competitor’s top-performing content, highest content sharers, backlinks, and more. 😮😮😮

You can then put all of this information into reports that are visually appealing, easy to read, and effective at showing you where you can improve your SEO efforts.

Buzzsumo can also be used to generate new content topics and keywords, discover influencers to collaborate with, create ideas for article titles, and more. 🥳



Buzzsumo is another option on the more expensive side of things, with plans starting at $79 a month. However, there is a limited free account that you can try first before you buy the more expensive plan.

Final verdict: Which is the best SEO reporting tool?

From the 11 SEO reporting tools we’ve reviewed today, there are plenty of choices for you to compare. They all offer amazing reporting functionality with some other features thrown in, so how are you going to pick the right one for you? 😬

The choice is yours and comes down to your business and its needs. If you need an all-in-one tool for your SEO efforts, we cannot recommend Surfer SEO enough. SEMrush is also a great choice for larger teams with a bigger budget. 🤑🤑

However, if you only need a Mangools is a great option for beginners in the world of SEO. 

No matter which option you pick, all of the 11 tools above are excellent at SEO reporting. What are you waiting for? Take your website to the next level today! 😍😍😍

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