TL;DR
1. SE Ranking: Best overall rank tracking tool for the majority of users. Includes many tools to enhance your usage, and one of the largest keyword databases for competitor research. 👌👌
2. Mangools: Ideal for beginners who want simplified yet accurate position tracking. 🙌
3. SEMrush: Best for professionals and larger companies who need to handle multiple areas of SEO. 😎
One of the best ways to monitor your SEO campaign’s progress is to use rank tracking software. These offer you an idea of what you can improve on within your campaign to make it even better than your competition. 😎😎
However, with such an important role, you don’t want to use just any old rank tracking tool. No, you want the best software that you can find.
But how are you going to find the best option for you? 🤔
We have you covered. Today we are looking at the best SEO rank tracking tools for anyone who wants to enhance their business game plan to the next level. Let’s get started, shall we?
1. SE Ranking
SE Ranking is our number one rated rank tracking tool, thanks to its value for money and amazing features. It’s also super easy to use, making it ideal for beginners to the SEO game, too. 🤩
SE Ranking is an all-in-one tool that can be used for all things to do with SEO – you’ll be getting much more than just a rank tracking tool. You’ll also have access to website audit tools, on-page checkers, backlink tools, keyword research, and much more.
Again, SEO Ranking is the perfect tool for those looking to get started on their SEO journey. 🥳
The keyword rank tracker is ideal in itself. You can track the results from Google, Bing, Yahoo, and YouTube. You can even narrow down your search by specifying the country, city, or zip code you want the results from. 👏👏
The rank tracker can be reached from either mobile or desktop devices, so you can always track the rankings from wherever you are.
SE Ranking also looks at Google Maps results, and Google Ads rankings to ensure that you’re getting the most information possible. It even checks the performance of your SERP features such as videos. It really goes above and beyond! 🤯
Add up to five competitors to see how they’re performing on Google’s search results and compare these to yours. Don’t know who your competitors are? SE Ranking can help you find out! 🤗🤗
Pricing
The price of SE Ranking depends on how often you want to check your ranking, your subscription length, the number of keywords to track, and the plan you choose. The cheapest plan is $23.52 a month (paid annually) and there is a 14-day free trial. 🤑
2. SERPWatcher By Mangools
Mangools is another SEO tool, and SERPWatcher is a branch of this which includes KWFinder, LinkMiner, SERPChecker, and SiteProfiler. All of these tools allow you to keep on top of your online marketing campaign.
This tool could not be easier to set up and use. It’s ideal for beginners who don’t want all the bells and whistles that come with other rank-tracking tools to be too intimidating. You’ll be able to set your account up and review keyword rankings within just 30 seconds! 😁 (At least, that’s what Mangools claims).
SERPWatcher comes with a number of great little features that you can benefit from. A perfect example of this is the Performance Index, which shows you the organic traffic potential of your website based on its current keyword position and search volume.
You can also check the rankings every single day to show you previews of SERPs. Don’t worry if you don’t have time to track this everyday, though – if SERPWatcher finds anything significant, you’ll get an email. 😲😲😲
Filter your rank tracking results by city, state, county, or even DMA region. Share these results with clients or colleagues using the interactive report function.
Pricing
The price of SERPWatcher starts at $49 a month, with the premium plan at $69 a month. There is also an agency plan that costs $129 a month, and a 10-day free trial. 🙂
3. SEMrush
Many people consider SEMrush to be the best overall all-in-one SEO marketing tool. It is the leading SEO content management tool, and for good reason. To make the deal even sweeter, it also has an excellent rank tracking feature for search engines. 🙌🙌
SEMrush has a premium price structure, so it might not be the best for individual entrepreneurs. However, it is still a great option for larger teams and organizations! 💪
With the rank tracking tool, you can track the performance of your domain for your targeted keywords. Not only that, but you can also carry out competitor analysis. The rank tracking tool is also ideal for spotting cannibalization, helping you to fix it quicker.
Thanks to the daily ranking changes, you will also be clued into the Google and Baidu SERPs, which will indicate any changes to Google’s algorithm. With it constantly changing, this is a perfect feature to keep you on top of your game plan! 🥳🥳
It also shows you the domains that have the best organic visibility. Finally, use this feature to see which of your competitors have the best keywords and paid traffic.
Pricing
All of these features come with SEMrush’s additional SEO-enhancing features. The plans are pricey, starting at $119.95 a month, but they’re more than worth it to completely transform your marketing strategy.
4. Nightwatch
Nightwatch is one of the best rank tracking tools for beginners or those on a budget. It is an affordable tool for small businesses or even solopreneurs! However, agencies can still use it if they have multiple clients, thanks to the copious amount of features. 😏😏
This tool gives you the opportunity to track rankings both locally and globally, and you even have the opportunity to segment your keywords to see how they are all performing individually. Example segments include high-volume, branded, and targeted.
Nightwatch tracks keywords daily on multiple search engines like Google, DuckDuckGo, YouTube, and Bing. The tool collects data from various SEO sources, such as Google Analytics, Keyword Planner, and Search Console. 👍
With all of this information at your fingertips, you can gain a better understanding of how to make your website more visible by tracking the placement of your SERPs in featured snippets, organic searches, local pack and knowledge panels.
Nightwatch also comes with a handy reporting tool which helps you to produce white-label reports to share with clients and work members. You can also audit your sites through this platform, monitoring and optimizing your on-page SEO easily. 🥳
Pricing
There are three paid plans available on Nightwatch, starting from $39 a month. You can also test it out with the 14-day free trial. 😋😋
5. Serpstat
Serpstat is an all-in-one SEO management tool that is best known for its growth hacking abilities. The value for money is unmatched and you’ll have access to a good number of features. 🤩
This tool offers more than 30 features, such as site auditor, keyword research, backlinks checker, and rank tracker.
The tracking tool shows you how keywords are performing both locally and globally, for any domain within the search engines Google and Yandex.
It gives you the chance to keep tabs on both organic keywords and paid alternatives, set up ranking reports, group keywords by tags, analyze your share of keywords, and more. 👌👌
The keyword research tool is another excellent one from Serpstat, in which it generates missing keywords for your domain. Next to the list of keyword suggestions you’ll see search volume, competition, and other metrics housing important information.
Pricing
Serpstat offers a free limited plan with daily credits. However, the higher paid plans come with more functionality and credits, and these begin at $45 a month.
6. Wincher
Another affordable rank tracking tool, Wincher is excellent for beginners and professionals alike. In fact, it’s one of the cheapest trackers out there! 😲 But don’t let this deter you – Wincher is great tool with plenty of features that track your keywords as efficiently as any other tool on this list.
The interface is simple and easy to navigate, and allows you to monitor your progress in real-time. Here you’ll see all of the keywords you’re ranking, their SERP position, volume, traffic, and any other relevant information.
Here you’ll also be able to monitor your competitor’s data, comparing it to yours to see how you are performing. 😏😏
Wincher offers a Keyword Research tool that shows you new words and phrases to target, giving you a higher chance of ranking higher.
Wincher supports more than 100,000 locations in over 40,000 cities. This is ideal for people looking for local rankings, and rankings across 180 countries. 🤯
More than that, you’ll get full API access to create your own integrations. You can also build your own reports, dashboards, and even detailed documentation. You can also link your account with Google Data Studio.
Pricing
There is plenty that you can do with Wincher, and with plans starting at only $24 a month (paid annually), you’ll be getting excellent value for money. 👏👏
7. SEO Powersuite
Unlike most of the tools we have looked at on our list, that are either suitable for desktop or mobile browsers, SEO Powersuite can instead be downloaded onto your computer. This means that you can review reports offline, making it good for anyone who likes to work without a constantly steady internet connection. 🙌
Despite SEO Powersuite being another industry leading SEO marketing tool, it is incredibly affordable. This is another tool that would be best suited for businesses that have many clients. 🤑
SEO Powersuite gives you the opportunity to track unlimited keywords, although you will need to use a proxy to do this.
There are four main tools that SEO Powersuite sells – Website Auditor, SEO Spyglass, LinkAssistant, and Rank Tracker. The last one is the one we’re focusing on today, but the other three tools are excellent in their own right. 🙂🙂
Rank Tracker is super simple to use – once it is set up, you can check your position on Google’s SERP with one click of a button. This will show you whether your site’s position has changed or not. After a few uses, it will even show you a graph of your site’s visual progress. 📈
The Rank Tracker checks 327 search engines (yes, you read that right! 😲), and gives you the chance to compare your stats with up to 10 competitors. It will also show you the rankings of images, news, and videos.
You also have an option to create white-label reports to send to clients and colleagues.
Pricing
SEO Powerhouse offers a free plan, or the paid alternatives begin at $299 a year.
8. Raven Tools
Raven Tools is another complete SEO marketing tool, with rank tracking as one of its excellent features. Choose daily, weekly, or monthly ranking data to be delivered to you, spanning all of the major search engines such as Google, Bing, Yahoo, Yandex, and Baidu.
Keep tabs on universal keyword positions or based on zip code, device type, language, and more. 😍
Upload your list of keywords that need tracking to Raven Tools within seconds. This tool is capable of tracking multiple keywords at once, and will even offer you historical data. This shows you your SERP progression over time.
You can also make white-label reports to send to others about your progress. 👍👍
Raven Tools offers more than just rank tracking, however. There are also features to accommodate the need of backlinking, website auditing, and competitor research tools.
Raven Reimagined (a new-and-improved version of the original tool) includes some new cutting edge features to take inspiration heavily from your best performing competitors. 😏 It also gives you a better view of your ranking data with improved visualizations.
Pricing
Raven Tools pricing begins at $39 a month, but there is a 7-day free trial to begin you on your journey. 🙏
9. Spyfu
Spyfu is an all-in-one SEO toolkit with added ranking abilities. This tool allows you to track your current position in the rankings, as well as your ranking history and backlinks. It can also help you to build more backlinks and analyze your SERPs, and more.
Spyfu also supports keyword research and domain comparison. What more do you need? 🤷♀️
This tool is one of the best for competitor analysis – it’s all in the name! 😎 Using information gathered by your top-performing competition, you can better your marketing strategy and hopefully begin ranking higher.
It can also show you where competitors are ranking with their purchased keywords, giving you an automatic head start. Yes, please! 🤗🤗
Skyfu is one of the best rank tracking tools out there if you want to keep tabs on both your and your competitor’s rankings.
Pricing
Skyfu’s cheapest plan starts at $33 a month when paying annually.
10. Advanced Web Ranking
Some people find that all-in-one SEO marketing tools are too focused on other features to offer the best rank tracking tools. However, the same cannot be said for Advanced Web Tracking, as its sole focus is clearly tracking keyword positions. 😁😁
While this tool does come with SEO reporting and competitor analysis as well, it’s clear that its main focus is rank tracking.
It can gather data from more than 4,000 search engines, including Google, Baidu, Yandex, DuckDuckGo, Amazon, and YouTube. This data will be available for both mobile and desktop rankings. 🤯
The local rank tracking feature is great to hone your search results down in a single state, city, or country. You’ll even have an option to set GPS coordinates to track, if you need a search that specific! 😂😂
Advanced Web Tracking allows you to get reports whenever you need them. Set the reports to be delivered to you daily, weekly, biweekly or monthly.
There are also plenty of integrations to use with this tool, such as Google Ads, Google Analytics, and Google Search Console. Each of the integrations makes it easier for you to keep track of your progress. 🙌
These integrations can also help you better understand any issues that you face. If these are causing you to fall in the SERPs, you can fix them as soon as possible to prevent your site from falling too much. 😱😱
Pricing
The pricing for Advanced Web Ranking starts at $49 a month, and there is a 30-day free trial. No credit card is required to sign up for your free trial, which is always a nice touch! 👌
11. Google Search Console
Google Search Console is a free tool that can help improve your position on the SERPs by monitoring your traffic and overall performance. It is a limited tool with fewer features than the others we have looked at today, but it is free and that makes it great for anyone just starting out. 👍👍
This tool shows you which search results are bringing your site to the results page. This allows you to see trends and which keywords are performing the best on your site.
You can also analyze the clicks on your domain, impressions, and your current search engine position. The latter is the most important tool if you’re looking for a rank tracker. 😄
Signing up to Google Search Console will give you alerts whenever Google finds an issue with your site. This allows you to optimize your website for Google – after all, it is the most used search engine!
Speaking of search engines, Google Search Console only analyzes the results of its own search engine. This is one of the reasons why this free tool is more limiting than the others that we have looked at today. 😕😕
However, since Google is larger than all of the other world’s search engines combined (holding 92.18% of the worldwide search engine market share!), this isn’t such a bad thing. 🤗
Pricing
Google Search Engine is certainly an excellent tool for any beginners in the world of SEO rank tracking. And it’s free, so if you don’t like it, there’s nothing lost. 🤷♀️🤷♀️
Our final verdict
The first five organic results get 67.6% of clicks, so it’s incredibly important to keep an eye on where your pages are positioned in SERPs. 👀
Each of the rank tracking tools that we have looked at today are excellent in their own way. Our favorite is SE Ranking due to its unreal value for money and the sheer volume of features you can use with it.
However, the best option for you will depend on your current situation and what you need most out of your rank tracker. Don’t forget to use the free trials of these tools to find the best fit for you! 🙌🙌🙌