Heat mapping is integral to many website optimization and performance analysis strategies. It provides valuable insights into user behavior by tracking where users click, scroll, and move their mouse on a page.
As a result, it can help optimize your website for better conversion rates, engagement, and overall experience.
However, you need to use the right heat mapping tools to get the job done. Heat mapping tools help you understand what’s working and what isn’t on your website so you can make the necessary changes.
There are many heat mapping tools available on the market, each with its own set of features and pricing plans. To help you choose the right tool for your needs, we have created a guide below.
TL;DR
1. Mouseflow: Best overall heat mapping tool with prominent features, including session recordings, form analytics, and a wide range of integrations💢
2. Hotjar: A close second that offers similar features to Mouseflow, including session recordings, form analytics, and heat maps💪💪
3. VWO : A good tool for those who want to perform A/B testing, usability testing, and heat mapping💗
1. Mouseflow
Mouseflow is a full ecosystem of tools designed to help you understand, optimize and improve your website’s user experience. The tool lets you track user journeys to identify issues and provides heatmaps and session replays to help you see what’s working, what’s not, and where you can make changes.⭐⭐
With six types of heat maps, you can visualize movements, user geography, attention, engagement, technical issues, and form analytics. You can also use the session replay feature to see how users interact with your site in real time and identify potential issues🚩🚩.
Moreover, Mouseflow’s custom interactive surveys let you gather feedback directly from your users. The tool also integrates with other platforms, such as Google Analytics.
Pricing💲💲
Mouseflow has a free version that includes one month of storage, one website, and 500 recordings per month. Meanwhile, the Starter plan starts at $24, and the Business plan is priced at $159.
You can also get a custom quote for enterprise plans.
2. Plerdy
Plerdy is a powerful marketing tool that allows you to research your competitors, find the most effective keywords, and track your SEO progress. It is an essential tool for any business that wants to succeed online.💪
Plerdy has several features that make it an invaluable tool for marketing research. Here are some of them:
- Behavioral Mapping: Plerdy lets you see how people interact with your website. This information can improve your website’s design and user experience.😀😢
- Click and Scroll Heatmaps: These heat maps show where people click and scroll on your website. For instance, if you see people clicking on a particular button but not scrolling down to see the rest of your content, you can make changes to improve your website’s user experience.
- Competitor Analysis: Plerdy allows you to research your competitors and see their ranking keywords.📊📈
Pricing💲💲
Plerdy has a free plan that gives you 2000 pageviews per day and 3 daily heatmap reports. The Start plan costs $23 per month, while the premium plan is $79 monthly.
3. VWO
VWO claims to be the best A/B testing tool in the world for the right reasons. It is a powerful tool that can help you increase your website’s conversion rate.
The platform lets you aggregate all your metrics in one place for easy analysis. You can also use it to test different versions of your web pages to see which ones perform better. Here are some things you can A/B test using VWO⭐⭐:
- Sign-ups
- Custom user events
- Purchase events
- Landing pages💹
The best thing about VWO is that it integrates with all popular web analytics tools like Google Analytics, Mixpanel, etc. That makes it easy to track your results and compare them with your other marketing efforts.📈
Besides marketing, you can also use the platform for server-side experiments. For example, you can use it to test different algorithms on your website or application.
Pricing💲💲
You have to request a quote from the company to get pricing information. The price will be based on the features you need, the number of visitors to your website, and the duration of your contract.
4. Attention Insight
Attention Insight lets you create AI heatmaps to understand where users spend the most time on your site or app. Then, you can use this data to improve UX or optimize marketing campaigns.✅✅
The platform’s algorithm uses warm-to-cold colors to show which areas of your site are getting the most attention. The deeper the color, the more engaged the user is.
You can also use it to determine how much attention an Area of Interest gets. An AOI on your website is any region you’ve defined as necessary. It could be a buy button, a form, or a product image.⭐
Attention Insight also has a Focus Map feature that you can use to see how long users are spending on each AOI. The map will show how many people interacted with the AOI and the average time spent on it.🕚🕞
Pricing💲💲
The solo version of Attention Insight costs €19 per month and gives you 20 credits and one user seat. Meanwhile, the team plan starts at €399 and is ideal for businesses with multiple team members.
5. Hotjar
Hotjar is one of the best heat mapping tools for understanding how your users interact with your website. By tracking cursor movements, clicks, and scrolling behavior, Hotjar provides insight into what users want, care about, and do on your site.📈
First off, the platform lets you visualize user behavior by recording session replays. This is basically a video of somebody using your site, which you can use to see where people are struggling. You can also see how far people scroll down your pages, what kind of devices they’re using, and which browsers they’re on.
Moreover, Hotjar lets you save your filter combinations as segments. Suppose you want to take a look at how first-time visitors from the United States interact with your site. 📈
By saving this segment, you can quickly pull up those sessions whenever you want without having to go through the hassle of setting up the filters each time.🕚
Most importantly, you can trigger surveys after certain actions are taken by users. For instance, you can choose to show a survey only to people who spend more than 10 seconds on a certain page. It ensures that you’re getting feedback from your target audience, which is essential for making improvements.✅✅💪
Pricing💲💲
The basic Hotjar plan is free to use. But if you need it for business use, it will cost $80 per month. Experts and companies that need a lot of features or have a ton of traffic can request a custom plan.
6. Lucky Orange
Lucky Orange is your one-stop for all things related to website performance. But the most attractive feature of the website is dynamic heat maps.💹
You can study scrolls, clicks, and movement to learn user expectations and preferences. The data aids in developing a better understanding of how users interact with your website.
What’s more, you can also use form analytics to see which forms are being used most and how they are being completed. Lucky Orange also offers segmentation so that you can target specific groups of users with custom messages.💢
For example, you can create a segment for people who have visited your site more than ten times or those who have made a purchase. Besides lead generation, Lucky Orange’s heat maps can also help enterprises increase website conversions.📈📈
Pricing💲💲
Lucky Orange has a free plan with limited features. The Scale plan is ideal for businesses and costs $128 per month. It comes with 60-day storage for recording and heat maps. Plus, it allows unlimited team members and 300,000 page views a month.
Meanwhile, the Expand plan is best for smaller companies and is charged at $58 per month. It gives you 100,000 page views per month with unlimited team members.💪
7. InspectLet
InspectLet is a behavior analytics tool that lets you track visitors that come to your website and see everything that they do while they’re there. You can see what pages they visit, how long they stay on each page, what links they click, and more.⭐⭐
As a result, you can use this information to improve your website’s design, content, and overall user experience.
In addition, InspectLet also provides session recordings and heat maps so that you can see exactly what your visitors are doing on your website. The heat maps give you an insight into which sections of your website are being used the most and which ones are being ignored.❌❌
InspectLet also allows funneling analysis, which is a great way to see where people are dropping off on your website so that you can improve the user experience and make it more likely that they’ll stay.
You can also check how many people abandon their carts or contact forms so that you can work to improve those areas of your website.🛒
Pricing💲💲
InspectLet’s Micro plan starts at $39 a month and comes with basic features. But if you need more recordings and heat maps, you can opt for the Accelerate plan at $299 per month or the Enterprise plan at $499 per month.
8. Smartlook
If you’re looking for one of the most versatile heat mapping tools, look no further than Smartlook. This powerful tool allows you to track everything from cursor movements to clicks and scrolls, giving you an in-depth look at how your users interact with your website or app.📱📱
It has the following features:
- Session Recording: You can watch recordings of individual user sessions to see what they did on your site or app.🖰🖰
- Heatmaps: Smartlook generates heat maps that show the actions of users on your website.🖯
- Event Tracking: You can track custom events to see how users interact with specific elements on your site. For example, you could track how many times a user clicks on a specific button.✅✅
- Filtering Abilities: If you don’t have the time to watch the screen recordings, you can filter them by events, pages, browsers, and more to quickly find the information you’re looking for.
Smartlook has three types of heatmaps: click, movement, and scroll. You can use these heatmaps to see how users interact with your site and make changes accordingly.
For example, if you see that users are constantly scrolling to the bottom of your page, you might want to move important information closer to the top.
Pricing💲💲
Smartlook’s free plan is for personal use and comes with 1500 sessions a month. You can also use a single funnel and create three heat maps. Meanwhile, the Business plan is $111 per month. If you need a plan for an enterprise, you’ll have to get in touch with the company for a custom price.
9. NotifyVisitors💪
NotifyVisitors’ heat map feature lets you track every mouse movement on your website. For instance, you can track everything from how far users scroll down on a page to where they move their mouse cursor. Here are the two types of heat maps the platform lets you make.💗💗
- Click Heat Maps: These heat maps show you where users click on your website. This is useful for understanding what elements of your website are being interacted with the most.
- Scrolling Heat Maps: Scrolling heat maps show you how far users scroll down on your website pages.🖰🖰
Besides these heat maps, the website also shows you Mouse Hover Reports. For instance, you can see how long a user’s mouse hovers over a certain element on your website.
With the real-time analytics, you can also track the number of visitors on your website and see their geolocation. For ecommerce websites, NotifyVisitors provides valuable insights through its ecommerce analytics features. These include average order value, conversion rate, total revenue, and more.🖯📈✅
Pricing💲💲
The plan for startups is priced at $49 per month. It includes automated reports and data exports too. Meanwhile, the Enterprise plan is priced according to your company’s needs.
Frequently asked questions💪
If you’re new to heat mapping, you might have questions about how these tools work and what they can do for you. Here are some answers to common questions about heat mapping.
What is a heat map?✅
A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Heat maps often represent the density of data points in a two-dimensional space.
How do heat maps work?
Heat maps usually represent data values as colors on a two-dimensional map. The colors are often based on a color gradient, with colder colors (like blue) representing lower values and warmer colors (like red) representing higher values.🟥🟦
If you’re looking at a website’s heat map, you’ll usually see clicks represented as colors. The more clicks a particular area of the page gets, the warmer the color will be.🟥🟥
What are the benefits of using a heat map?⭐⭐
Heat maps can help visualize data and see patterns that might not be immediately apparent. They can also be used to find areas of a page that are getting a lot of attention from users. For example, if you’re looking at a website’s heat map, you might be able to see which areas of the page are getting the most clicks.
What is heatmap tracking?🖰🖰
Heat map tracking is a type of web analytics that uses heat maps to track user interactions with a website or web page. For example, heat map tracking can track clicks, mouse movements, scrolling, and other interactions.🖯🖯
Suppose you have an online store that sells shoes. You might use heat map tracking to see where users click on the product page. If you notice that many users are clicking on the buy button, you might want to move that button to a more prominent location on the page.😀⭐
How can I create a heat map?
There are a few different ways to create heat maps. You can use Excel to create a basic heat map or a heat map tool like Hotjar or Plerdy. The key is to choose a tool that will allow you to create heat maps tailored to your specific needs.
Final words👇
By now, you know about the best heat mapping tools, their features, and how they can benefit your business. If you have been thinking about using a heat mapping tool, it’s about time you take the plunge. It will help you improve your website’s ranking and conversions. 🖰
Choosing the right heat mapping tool is essential to getting accurate data that can help you improve your website and business. We hope this article has helped you narrow down your choices and find the best heat mapping tool for your needs.🟥📈🟦